Compare Return Path vs Salesforce Marketing vs MailerLite

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Crozscore:

85%
what is this?
90%
51%
interest rising

Crozscore:

82%
what is this?
66%
68%
interest rising

Crozscore:

87%
what is this?
82%
51%
interest rising
Return Path screenshot view 4 more Salesforce Marketing screenshot view 5 more MailerLite screenshot view 4 more

Software Description:

ReturnPath helps online marketers optimize inbox placement and increase ROI of their email marketing campaigns. It is the world’s leading email data solutions provider. It stands on the presumption that email is a vital part of client communication and relationships building.

ReturnPath is partnered with over 70 providers of mailbox and security solutions, and it reaches about 2.5 billion inboxes. The customer network is composed of more than 2M consumers and 5,000 retailers around the globe, providing unmatched insight into buying behavior, brand attraction, and buyer preferences.

Data-driven solutions provided by this platform help email marketing professionals know their deliverability and connect with more customers to accelerate recognition and revenue. It can be also be used as a monitoring tool to control the level of deliverability and to measure the success of campaigns.

Software Description:

Salesforce Marketing Cloud offers Email Marketing, Social Media Marketing, and Digital Advertising features for businesses of all sizes across all industries. It provides its users drag-and-drop content tools, content templates, and email campaign automation functions.

The especially powerful feature comes from social media aspect, where a robust platform enables marketers to enhance their brand visibility by publishing engaging content. Email marketing function is powered by a drag-and-drop segmentation tool that sharpens the subscriber list, so email campaigns are always well targeted and relevant.

Teams collaborate in the workspace environment, keeping functional communication and using analytics data collected from various sources. Users of Salesforce Marketing Cloud are different types of organizations, such as SMEs, large companies, and non-profits.

Software Description:

MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support.

Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom popups and landing pages.

MailerLite offers the same advanced tools and integrations of other providers, yet they manage to keep it simple and fun to use for people of all skill levels.

Features:

  • Scheduling
  • Dashboard
  • Notifications
  • A/B Testing
  • Data Visualization
  • API
  • Data Import
  • Data Export
  • External Integrations

Features:

  • Multi-Account
  • Social-Media Integration
  • Notifications
  • Marketing Automation
  • Google Apps Integration
  • Data Visualization
  • Data Import
  • Data Export
  • Email Integration
  • Multi-User
  • Social Media Monitoring
  • Dashboard
  • Lead Management
  • Contact Management
  • Customer Management
  • Lead Scoring
  • A/B Testing
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Scheduling
  • Audience Targeting
  • Data Export
  • Dashboard
  • Customer Management
  • Marketing Automation
  • Lead Management
  • Multi-User
  • A/B Testing
  • Data Visualization
  • Contact Management
  • Data Import
  • Social-Media Integration
  • API
  • External Integrations
  • Email Integration

Summary:

  • Deliverability Insights

  • Spam Filtering

  • Free Interactive Tools

  • Return Path

  • Real-Time Email Validation

  • Email Client Monitor

  • Inbox Preview

  • Inbox Insight

  • Multivariate Testing

Summary:

  • Messaging for every step of the customer journey.

  • Drag-and-drop segmentation.

  • 1:1 content personalization.

  • CRM and cross-channel integration.

  • A/B and random-split testing.

  • Lead capture.

  • Comprehensive, real-time tracking and reporting.

  • Pre-built templates and themes.

  • Deliverability tools.

  • MMS and SMS.

Summary:

  • Drag-and-drop editor

  • Custom HTML editor

  • Rich text editor

  • Free newsletter design templates

  • Built-in photo editing feature

  • File manager

  • Subscriber management

  • Build mail lists

  • Detailed campaign reports

  • Safe and fast mail servers

Lightning Essentials

$26.40
1 user(s) / month
Included in plan:
  • Account and Contact Management
  • Opportunity Tracking
  • Lead Management
  • Task and Event Tracking
  • Case Management
  • Customizable Reports and Dashboards
  • Mobile Access and Administration
  • Native Sales Collaboration
  • Email Integration

Lightning Professional

$79.00
1 user(s) / month
Included in plan:
  • Single Sales Console App
  • Limited Number of Processes, Record Types, Profiles
  • Unlimited Apps and Tabs
  • Campaigns
  • Orders
  • Collaborative Forecasts
  • Mass Email
  • Salesforce Inbox
  • Salesforce Engage

Lightning Enterprise

$158.00
1 user(s) / month
Included in plan:
  • Multiple Sales Console App
  • Enterprise Territory Management
  • Advanced Forecasting
  • Team Selling
  • Workflow Automation
  • Full Profile Layouts
  • Salesforce Identity
  • Salesforce Private AppExchange
  • Custom App Development Build
  • Integration via Web Service API
  • Multiple Sandboxes
  • Report History Tracking
  • Approval Automation
  • Salesforce Inbox
  • Salesforce Engage
  • Salesforce CPQ

Lightning Unlimited

$317.00
1 user(s) / month
Included in plan:
  • Additional Data Storage
  • Expanded Sandbox Environments
  • 24/7 Toll-Free Support
  • 100+ Admin Services
  • Unlimited Online Training

Forever Free Plan

Free
Included in plan:
  • 0 - 1,000 subscribers
  • unlimited emails/month

Small Business Plans

$10.00
1 user(s) / month
Included in plan:
  • 1,001 - 2,500 subscribers
  • unlimited emails/month

High Volume Senders

$175.00
1 user(s) / month
Included in plan:
  • 50,001 - 60,000 subscribers
  • 720,000 emails/month

FAQs:

    What is this service generally used for?
  • It is generally used as an inbox monitoring tool.

  • What platforms does this service support?
  • ReturnPath is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • ReturnPath provides REST API.

  • Does this service integrate with any other apps?
  • Yes, it integrates with other business applications and data providers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Webinars, FAQs, Knowledge Base, Phone Support, Live Suport.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with mailbox providers and email security apps.

  • Who are the main user groups of this service?
  • Users of ReturnPath are SMEs and larger enterprises.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Shopify, Workfront, Salesforce Sales Cloud, Vidyard, LinkedIn, Simply Measured, Yahoo! eCommerce, Facebook, SurveyGizmo, Instapage, Pardot, Pipeliner CRM, LinkedIn, Grow, SendinBlue Email, CallRail, ion interactive, Evercontact, Enplug DisplayOS, Real Magnet, Tilkee, Emma, MarcomCentral Enterprise, Scribe Online, Workato, LearningCart, Formstack, FinancialForce Accounting, Classy, WebEngage, Zaius, X5 Cloud Contact Center, Colabo, BigMarker.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Salesforce Marketing Cloud are companies of all sizes, in all industries.

  • Does this service offer an API?
  • Yes, Salesforce Marketing Cloud offers REST API.

  • What is this service generally used for?
  • This service is used for email marketing and social media marketing.

  • What are some applications this service is commonly used in tandem with?
  • This service is most frequently used in tandem with social media platforms.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

FAQs:

    What platforms does this service support?
  • Web-based and iOS platforms.

  • Does this service offer guides, tutorials and or customer support?
  • MailerLite offers following support:

    FAQs, Knowledge Base, Online Support, and Video Tutorials

  • Who are the main user groups of this service?
  • The main users of MailerLite include email marketers in SMEs.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, it has multi-user capacity.

  • What is this service generally used for?
  • MailerLite is used for email marketing automation and newsletter design.

  • Does this service offer an API?
  • Yes, MailerLite has an API available for use.

  • Does this service integrate with any other apps?
  • It integrates with many popular web services, inlcluding:

    Instafreebie, SquareSpace, MailMunch, SumoMe, Zapier, Facebook, Twitter, mailparser.io, SumoMe, GloboMailer, OptinMaster, Landingi, Akita, and more.

Publisher:

Founded:
-
Based in:
San Diego
Employees:
2-10
Likes:
4.19k
Followers:
16.8k

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
10001+
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Vilnius
Employees:
11-50
Likes:
Followers:
2.16k

Other:

Who uses Return Path
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Salesforce Marketing
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Chinese, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Regional Restrictions:
No restrictions.

Other:

Who uses MailerLite
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Russian, French, Swedish, Portuguese, Finnish, Polish, English, Spanish, Ukrainian
Regional Restrictions:
No restrictions.
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