Compare Return Path vs iContact vs Salesforce Marketing

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Crozscore:

84%
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90%
51%
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Crozscore:

91%
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91%
54%
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Crozscore:

86%
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79%
68%
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Return Path screenshot view 4 more iContact screenshot view 2 more Salesforce Marketing screenshot view 5 more

Software Description:

ReturnPath helps online marketers optimize inbox placement and increase ROI of their email marketing campaigns. It is the world’s leading email data solutions provider. It stands on the presumption that email is a vital part of client communication and relationships building.

ReturnPath is partnered with over 70 providers of mailbox and security solutions, and it reaches about 2.5 billion inboxes. The customer network is composed of more than 2M consumers and 5,000 retailers around the globe, providing unmatched insight into buying behavior, brand attraction, and buyer preferences.

Data-driven solutions provided by this platform help email marketing professionals know their deliverability and connect with more customers to accelerate recognition and revenue. It can be also be used as a monitoring tool to control the level of deliverability and to measure the success of campaigns.

Software Description:

Our features make your success possible:

  • Drag and Drop Editing
    Our modern and intuitive interface simplifies message creation

  • List Management
    All the tools you need to manage a growing and healthy email list

  • Personal Coaching
    From personal calls to videos to webinars, we’re here to help when you need us

  • Autoresponders
    Schedule automated messages to engage and nurture subscribers over time

  • SpamcheckTM
    Every message is reviewed to ensure your email reaches inboxes

  • Reports
    Easily track campaign results for more profitable data-driven marketing

  • Social Media
    Reach beyond the inbox — amplify email campaigns and schedule messages on Facebook, Twitter, and LinkedIn

  • Technical Support
    Got questions? Our award-winning support team is ready with the answers and the help you need

Software Description:

Salesforce Marketing Cloud offers Email Marketing, Social Media Marketing, and Digital Advertising features for businesses of all sizes across all industries. It provides its users drag-and-drop content tools, content templates, and email campaign automation functions.

The especially powerful feature comes from social media aspect, where a robust platform enables marketers to enhance their brand visibility by publishing engaging content. Email marketing function is powered by a drag-and-drop segmentation tool that sharpens the subscriber list, so email campaigns are always well targeted and relevant.

Teams collaborate in the workspace environment, keeping functional communication and using analytics data collected from various sources. Users of Salesforce Marketing Cloud are different types of organizations, such as SMEs, large companies, and non-profits.

Features:

  • Scheduling
  • Dashboard
  • Notifications
  • A/B Testing
  • Data Visualization
  • API
  • Data Import
  • Data Export
  • External Integrations

Features:

Features:

  • Multi-Account
  • Social-Media Integration
  • Notifications
  • Marketing Automation
  • Google Apps Integration
  • Data Visualization
  • Data Import
  • Data Export
  • Email Integration
  • Multi-User
  • Social Media Monitoring
  • Dashboard
  • Lead Management
  • Contact Management
  • Customer Management
  • Lead Scoring
  • A/B Testing
  • External Integrations
  • API
  • Audience Targeting

Summary:

  • Deliverability Insights

  • Spam Filtering

  • Free Interactive Tools

  • Return Path

  • Real-Time Email Validation

  • Email Client Monitor

  • Inbox Preview

  • Inbox Insight

  • Multivariate Testing

Summary:

    No key features associated with this application.

Summary:

  • Messaging for every step of the customer journey.

  • Drag-and-drop segmentation.

  • 1:1 content personalization.

  • CRM and cross-channel integration.

  • A/B and random-split testing.

  • Lead capture.

  • Comprehensive, real-time tracking and reporting.

  • Pre-built templates and themes.

  • Deliverability tools.

  • MMS and SMS.

Pricing:

  • Starting from: $14.00/month
  • Credit card required: N/A
  • 15% discount on yearly prepaid plans

500 Subscribers

$14.00
user(s) / month
Included in plan:
  • Drag and Drop Editing
  • A/B Testing
  • Reliable Sending
  • List Management
  • Autoresponders
  • Mobile-focused Design
  • Campaign Tracking
  • Social Media Sharing/Posting
  • Live Customer Support
  • PDF Links
  • API Support

2,500 Subscribers

$32.00
user(s) / month
Included in plan:
  • Same features for all basic plans

5,000 Subscribers

$52.00
user(s) / month
Included in plan:
  • Same features for all basic plans

10,000 Subscribers

$79.00
user(s) / month
Included in plan:
  • Same features for all basic plans

15,000 Subscribers


Contact us for pricing.
Included in plan:
  • Same features for all basic plans

Lightning Essentials

$26.40
1 user(s) / month
Included in plan:
  • Account and Contact Management
  • Opportunity Tracking
  • Lead Management
  • Task and Event Tracking
  • Case Management
  • Customizable Reports and Dashboards
  • Mobile Access and Administration
  • Native Sales Collaboration
  • Email Integration

Lightning Professional

$79.00
1 user(s) / month
Included in plan:
  • Single Sales Console App
  • Limited Number of Processes, Record Types, Profiles
  • Unlimited Apps and Tabs
  • Campaigns
  • Orders
  • Collaborative Forecasts
  • Mass Email
  • Salesforce Inbox
  • Salesforce Engage

Lightning Enterprise

$158.00
1 user(s) / month
Included in plan:
  • Multiple Sales Console App
  • Enterprise Territory Management
  • Advanced Forecasting
  • Team Selling
  • Workflow Automation
  • Full Profile Layouts
  • Salesforce Identity
  • Salesforce Private AppExchange
  • Custom App Development Build
  • Integration via Web Service API
  • Multiple Sandboxes
  • Report History Tracking
  • Approval Automation
  • Salesforce Inbox
  • Salesforce Engage
  • Salesforce CPQ

Lightning Unlimited

$317.00
1 user(s) / month
Included in plan:
  • Additional Data Storage
  • Expanded Sandbox Environments
  • 24/7 Toll-Free Support
  • 100+ Admin Services
  • Unlimited Online Training

FAQs:

    What is this service generally used for?
  • It is generally used as an inbox monitoring tool.

  • What platforms does this service support?
  • ReturnPath is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • ReturnPath provides REST API.

  • Does this service integrate with any other apps?
  • Yes, it integrates with other business applications and data providers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Webinars, FAQs, Knowledge Base, Phone Support, Live Suport.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with mailbox providers and email security apps.

  • Who are the main user groups of this service?
  • Users of ReturnPath are SMEs and larger enterprises.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Shopify, Workfront, Salesforce Sales Cloud, Vidyard, LinkedIn, Simply Measured, Yahoo! eCommerce, Facebook, SurveyGizmo, Instapage, Pardot, Pipeliner CRM, LinkedIn, Grow, SendinBlue Email, CallRail, ion interactive, Evercontact, Enplug DisplayOS, Real Magnet, Tilkee, Emma, MarcomCentral Enterprise, Scribe Online, Workato, LearningCart, Formstack, FinancialForce Accounting, Classy, WebEngage, Zaius, X5 Cloud Contact Center, Colabo, BigMarker.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Salesforce Marketing Cloud are companies of all sizes, in all industries.

  • Does this service offer an API?
  • Yes, Salesforce Marketing Cloud offers REST API.

  • What is this service generally used for?
  • This service is used for email marketing and social media marketing.

  • What are some applications this service is commonly used in tandem with?
  • This service is most frequently used in tandem with social media platforms.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

Publisher:

Founded:
-
Based in:
San Diego
Employees:
2-10
Likes:
4.21k
Followers:
16.8k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
29.5k
Followers:

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
10001+
Likes:
Followers:
444k

Other:

Who uses Return Path
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses iContact
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Salesforce Marketing
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Chinese, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Regional Restrictions:
No restrictions.
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