A platform which gathers data from all over the web and analyzes it to provide actionable insights to clients. These insights can be categorized into three themes:
Insights for Brand - The platform will gather data around the brand and its keywords from all sources like social media, blogs, news, review sites and provides them a detailed picture of how well their brand is performing online. It will provide in-depth feature analysis to make sure a brand only focuses on features that require urgent attention. It helps them in building more focused market campaigns through influencer marketing and content discovery. It also tracks the net promoter score for the brand and helps them in building a better relationship with their customers.
Insights about Competition - Without asking any access token from the competitive firms we can gather all the data publicly available about them and analyze it to provide a comprehensive competitive analysis to clients.
Insights about Industry - Clients can discover seasonal and trending topics including hashtags. They can track events that might have an impact on a particular industry. Clients can also analyze a particular industry audience and what clicks with them.