Compare Quantcast vs Ensighten Manage vs Swydo

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Crozscore:

91%
what is this?
70%
67%
interest falling

Crozscore:

77%
what is this?
42%
interest rising

Crozscore:

80%
what is this?
36%
interest rising
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Software Description:

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Software Description:

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

  • Hybrid-tagging architecture that delivers unparalleled scale and performance.
  • Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
  • Facilitates enterprise work flows with flexible user management permissions and controls*
  • Flicker-free support for personalization, optimization, and testing use cases.
  • Enterprise service level agreements.

Software Description:

Swydo offers solutions for marketing campaign monitoring, analytics, and reporting. Users are able to complete reporting flow and generate client reports in short time, and more efficiently.

This platform, which name stands for “Show What You Do Online”, analyses online marketing activities and combines campaign statistics across various data sources. It generates reports, which can be sent to clients at scheduled periods of time, daily, weekly, or on a custom basis.

There is the possibility to assign multiple accounts to the platform, enabling users to monitor various campaigns and tasks.

Features:

  • Dashboard
  • A/B Testing
  • Data Visualization
  • Notifications
  • Data Export
  • Audience Targeting
  • Analytics
  • External Integrations
  • API

Features:

  • External Integrations
  • Lead Management
  • Multi-User
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • API

Features:

  • Lead Scoring
  • Social-Media Integration
  • Notifications
  • Data Import
  • API
  • External Integrations
  • Multi-User

Summary:

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

Summary:

    No key features associated with this application.

Summary:

  • Scheduled reporting.

  • KPI monitoring.

  • Graphs and charts.

  • Project templates.

  • Dashboard creation.

  • Email templates.

  • Online marketing reports.

  • PPC reporting.

  • Report send logs.

  • AdWords integration.

Professional

$51.00
Licence/Month
Included in plan:
  • 20 Clients
  • 3 Users
  • Unlimited Integrations
  • Unlimited Projects
  • Unlimited Reports

Boutique

$98.00
Licence/Month
Included in plan:
  • 40 Clients
  • 5 Users
  • Unlimited Integrations
  • Unlimited Projects
  • Unlimited Reports

Loft

$306.00
Licence/Month
Included in plan:
  • 100 Clients
  • 20 Users
  • Unlimited Integrations
  • Unlimited Projects
  • Unlimited Reports

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center.

  • Who are the main user groups of this service?
  • Main users of Quantcast are brands, agencies, and publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as an audience measurement solution.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Google Tag Manager, Cyfe, LiveRamp.

  • Does this service offer an API?
  • Yes, it offers API.

FAQs:

    Does this service offer an API?
  • Yes, to give you the ability to build out custom workflows as deemed by your organization and governance.

  • Does this service offer guides, tutorials and or customer support?
  • Absolutely. We have a state of the art online tutorial.

  • What are some applications this service is commonly used in tandem with?
  • Web and mobile applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Absolutely.

  • Does this service integrate with any other apps?
  • Any application that accepts JavaScript and access to the world-wide-web.

  • What is this service generally used for?
  • Manage different vendor data collection, testing, and optimization technologies on websites.

  • Who are the main user groups of this service?
  • Digital marketing teams managing data collection and analysis.

  • What platforms does this service support?
  • All client applications including native Android and iOS mobile apps and desktop and table clients.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • It integrates with Google Drive, Google Analytics, Google AdWords, Pingdom, Google Search Console, Facebook Insights, Facebook Ads, Bing Ads, CallRail, MailChimp, Twitter Ads.

  • Does this service offer multi-user capability (e.g. teams)?
  • There is multi-user capability offered.

  • What platforms does this service support?
  • Swydo is web-based application.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Knowledge Base, Online Support, Phone Support.

  • What is this service generally used for?
  • This service is generally used for marketing analytics.

  • Does this service offer an API?
  • Yes, Swydo offers API.

  • Who are the main user groups of this service?
  • Main users of Swydo are online marketers in small and medium-sized enterprises.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
5.62k
Followers:
11.1k

Publisher:

Founded:
-
Based in:
San Jose
Employees:
51-200
Likes:
Followers:
11.5k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Quantcast
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Ensighten Manage
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Spanish, French
Regional Restrictions:
No restrictions.

Other:

Who uses Swydo
  • SMEs
Desktop Platforms:
  • Web App
Languages:
Danish, Finnish, Dutch, Polish, Portuguese, English, Spanish, German, Italian, Swedish
Regional Restrictions:
No restrictions.
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