Compare Quantcast vs RedTrack vs Ensighten Manage

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Crozscore:

91%
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70%
67%
interest rising

Crozscore:

78%
what is this?
31%
interest rising

Crozscore:

78%
what is this?
42%
interest rising
Quantcast screenshot view 5 more RedTrack screenshot view 2 more Ensighten Manage screenshot

Software Description:

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Software Description:

RedTrack.io — SaaS affiliate marketing campaign management & analytics platform.

For starters, it will offer easy to use interface with templates and presets and free plan to track up to 50,000 events. Advanced users will benefit from drilldown reports, dashboards and AI-based SmartLinks optimization.

  • SaaS, autoscale & geo-balancing
  • all types of traffic
  • landing page pixels
  • streams, filters, conversion caps
  • rule-based traffic distribution
  • multi-dimensional reports and dashboards
  • AI-based SmartLinks optimization

Software Description:

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

  • Hybrid-tagging architecture that delivers unparalleled scale and performance.
  • Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
  • Facilitates enterprise work flows with flexible user management permissions and controls*
  • Flicker-free support for personalization, optimization, and testing use cases.
  • Enterprise service level agreements.

Features:

  • Dashboard
  • A/B Testing
  • Data Visualization
  • Notifications
  • Data Export
  • Audience Targeting
  • Analytics
  • External Integrations
  • API

Features:

  • Analytics
  • Dashboard
  • Data Visualization
  • Audience Targeting
  • Data Export
  • Conversion Tracking
  • Notifications
  • Multi-User
  • Marketing Automation
  • External Integrations
  • Link Tracking

Features:

  • External Integrations
  • Lead Management
  • Multi-User
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • API

Summary:

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

Summary:

  • Leading affiliate marketing tracking & analytics platform

  • Advanced analytics and instant reports

  • Machine learning based optimization through Smartlinks

  • Automated ad campaigns optimization

  • Multi-dimensional reports and dashboards

Summary:

    No key features associated with this application.

Starter

$29.00
1 user(s) / month
Included in plan:
  • 100,000 events
  • Overcharge $0.06 per 1k
  • Pro support
  • Reporting API

Professional

$79.00
1 user(s) / month
Included in plan:
  • 1,000,000 events
  • Overcharge $0.04 per 1k
  • Unlimited domains
  • Pro support
  • Reporting API

Business

$339.00
1 user(s) / month
Included in plan:
  • 10,000,000 events
  • Overcharge $0.034 per 1k
  • Unlimited domains
  • Premium support
  • Reporting API

Enterprise

$939.00
1 user(s) / month
Included in plan:
  • 30,000,000 events
  • Overcharge $0.027 per 1k
  • Unlimited domains
  • Premium support
  • Reporting API

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center.

  • Who are the main user groups of this service?
  • Main users of Quantcast are brands, agencies, and publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as an audience measurement solution.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Google Tag Manager, Cyfe, LiveRamp.

  • Does this service offer an API?
  • Yes, it offers API.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • RedTrack is easy to use and we are always ready to help. From our extensive documentation and FAQ to e-mail and live chat we are here to help.

  • Does this service offer an API?
  • Yes.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Who are the main user groups of this service?
  • RedTrack is ideally suited for affiliate marketers and media-buying teams tracking 10+ mln clicks a month. Lower-tiers subscriptions are available too.

FAQs:

    Does this service offer an API?
  • Yes, to give you the ability to build out custom workflows as deemed by your organization and governance.

  • Does this service offer guides, tutorials and or customer support?
  • Absolutely. We have a state of the art online tutorial.

  • What are some applications this service is commonly used in tandem with?
  • Web and mobile applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Absolutely.

  • Does this service integrate with any other apps?
  • Any application that accepts JavaScript and access to the world-wide-web.

  • What is this service generally used for?
  • Manage different vendor data collection, testing, and optimization technologies on websites.

  • Who are the main user groups of this service?
  • Digital marketing teams managing data collection and analysis.

  • What platforms does this service support?
  • All client applications including native Android and iOS mobile apps and desktop and table clients.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Vilnius
Employees:
2-10
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Jose
Employees:
51-200
Likes:
Followers:
11.8k

Other:

Who uses Quantcast
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses RedTrack
  • Personal
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Ensighten Manage
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, English, French
Regional Restrictions:
No restrictions.
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