Compare Quantcast vs Captain Growth

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Crozscore:

89%
what is this?
70%
67%
interest rising

Crozscore:

65%
what is this?
23%
interest rising
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Software Description:

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Software Description:

Nowadays marketing is all about analytics. You are able to track every single step of your customer, but this giant data set looks really scary. And even if you dare to cope with this tremendous amount of digits and try to find some insights, you will spend a lot of time and effort without any guarantee to mine insights that are really worth your attention.

Data-driven marketers are likely to be doomed to sink in dreadful big data, but Captain Growth can help you!

Captain Growth is AI-powered service that automates marketing analytics and finds deep insight from your data.
No charts, no tables, no wasted time anymore. You get just essential insights. Each insight is an opportunity to grow marketing hidden in your data. Either a problem to fix or a good trend to leverage. For our customers, we generate around 100 insights daily on average.
Using them you can make right decisions, act faster and grow.

Which insights can Captain find for you?

Audience Segments
Some of your audiences perform better or worse than average.

Wrong-targeted Ads
Some of your ads work poorly for a particular audience, e.g. male aged 25-35 from Boston.

Creatives To Refresh
Some of your ads start to perform worse - it’s probably time to change them.

Metric Anomalies
There is an unusual drop or growth of your important metrics - ROAS, CPA, CPC, Conversions.

Settings To Use
Which placement, ad format, bidding, optimization goal works better for particular audiences and adsets.

Facebook Updates
You miss on a new advertising opportunity, e.g. you don’t use dynamic creatives.

What to fix?
You don’t apply one of 50 advertisers’ best practices, e.g. there are no UTMs for your ad links.

And others.

Leave all dirty analytics job to machines. Let AI unlock a potential of your data. Concentrate on HOW to develop a company, instead of WHAT is going on in your data.

Features:

  • Dashboard
  • A/B Testing
  • Data Visualization
  • Notifications
  • Data Export
  • Audience Targeting
  • Analytics
  • External Integrations
  • API

Features:

  • Link Tracking
  • Marketing Automation
  • Lead Scoring
  • Data Import
  • Conversion Tracking

Summary:

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

Summary:

    No key features associated with this application.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center.

  • Who are the main user groups of this service?
  • Main users of Quantcast are brands, agencies, and publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as an audience measurement solution.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Google Tag Manager, Cyfe, LiveRamp.

  • Does this service offer an API?
  • Yes, it offers API.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Quantcast
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Captain Growth
  • Startups
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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