Compare Quaero CDP vs Funnel.io vs Branch

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Crozscore:

72%
what is this?
30%
interest rising

Crozscore:

80%
what is this?
40%
no significant changes

Crozscore:

83%
what is this?
50%
no significant changes
Quaero CDP screenshot view 5 more Funnel.io screenshot view 1 more Branch screenshot view 4 more

Software Description:

Ideal platform for marketers, analysts and data scientists. Helps overcome the fragmentation of data, analytics and reporting systems. All customer data points blends into a single, coherent human centric data model regardless of type, volume, velocity or source. Databases, automation systems and applications connect and disconnect according to marketer need- driving agility and preventing vendor lock-in.

Acts as the central nervous system for your martech stack- coordinating action across all of your execution channels. Outcomes of marketing executions feed back into the platform as inputs- closing the loop and optimizing future actions.

In-line analytics get your models into production and driving results with just a few clicks. Automated machine learning puts the power of data science in the hands of marketers.

On-premise, cloud or managed services deployment model. Full scale implementation ranging from weeks to a few months. Professional services - as much or as little as you need.

Software Description:

Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.

Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.

Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.

API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.

Software Description:

Branch provides the effective mobile linking platform, empowered with features that conjoin user experience and measurement across different devices, platforms, and channels. It provides a holistic look at multiple user touch points and assures that links get users to the right place on the website or mobile app.

This tool makes it possible to link pages in mobile apps the same they are linked on the open web. It is so-called "deep linking" space and is already being used by major technology brands like Pinterest, Hotel Tonight, Jet, BuzzFeed, Dubsmash, Coffee Meets Bagel, Airbnb, Slack, and more.

With Branch, users can seamlessly convert customers from mobile web to app, increase conversions, encourage sharing and growth, empower customers to share app content over any channel, and acquire new clients.

Features:

  • Scheduling
  • Dashboard
  • Forecasting
  • A/B Testing
  • Data Visualization
  • API
  • Social-Media Integration
  • External Integrations
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Lead Scoring
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • Audience Targeting

Features:

  • Customer Management
  • Conversion Tracking
  • Analytics
  • Dashboard
  • Multi-Site
  • Referral Tracking
  • Forecasting
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Multi-User
  • Data Import
  • Data Export
  • API

Features:

  • External Integrations
  • Link Tracking
  • Data Export
  • API
  • Audience Targeting

Summary:

  • Get the most value out of your own data

  • The more complex and dirty your data, the more valuable our platform is

  • Data Management (including extraction, cleansing and synchronization), analytics, segmentation and reporting all in one integrated system

  • Brings together the best of traditional direct marketing and digital marketing

  • Helps data scientists and analysts become more productive, by reducing the need for data janitoring

  • Gain complete control and visibility into your own data

  • Pick the level of service you need - self-service to outsourcing

  • Advanced analytics, predictive modeling and machine learning when and where you need it

  • Up and running in weeks - even for complex systems with dozens of inputs

Summary:

  • All your advertising data and conversion data in one place.

  • Funnel collects and send all your advertising data wherever you want it.

Summary:

  • Seamlessly convert users from mobile web to app

  • Engage existing users

  • Increase conversions and purchases from email

  • Encourage sharing and growth

  • Empower users to share app content over any channel

  • Web-to-mobile conversion

  • Deeplink through install from anywhere

  • Tracking of clicks, installs, & re-opens

Basic

$199.00
1 user(s) / month

LAUNCH

Free
Included in plan:
  • Up to 10K MAUs
  • Deep linking and install attribution
  • Customizable designs with codeless design editor or CSS
  • Custom user segmentation
  • A/B Testing

STARTUP

$59.00
1 user(s) / month
Included in plan:
  • Up to 50K MAUs

GROWTH

$199.00
1 user(s) / month
Included in plan:
  • Up to 200K MAUs

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Campaign Management software
    email service providers
    SAS
    R
    Python
    Scala
    Spark

  • What platforms does this service support?
  • Hadoop Amazon Web Services SQL Server

  • Who are the main user groups of this service?
  • Direct marketers
    Digital marketers
    Data Scientists
    Business Analysts

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • Does this service integrate with any other apps?
  • yes, too many to mention

  • Does this service offer an API?
  • Yes

  • What is this service generally used for?
  • Analyzing customer behavior
    Segmenting and targeting customers
    Increasing customer engagement and value
    Managing complex customer data from multiple systems

FAQs:

    Does this service integrate with any other apps?
  • Yes it does. Funnel integrates with multiple apps out of the box e.g. Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics to name a few.

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Funnel offers guides, tutorials and world class personal customer support for all of our clients.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Google BigQuery, Amazon Redshift / S3, BI systems and advertising platforms.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What platforms does this service support?
  • All platforms. Funnel is a web-based app.

  • What is this service generally used for?
  • Funnel is generally used to automate data gathering from all advertising platforms and Google Analytics and to automate reporting.

  • Who are the main user groups of this service?
  • Online marketers, agencies, ecommerce companies, subscription businesses and brands.

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Adobe AIR, Cordova PhoneGap Ionic, mParticle Android, mParticle iOS, Titanium, React Native, Unity, Xamarin, Adjust, Amplitude, Mixpanel, Appsflyer.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Documentation, Email Support, Community, FAQs, Help Center.

  • What platforms does this service support?
  • This is a web-based platform.

  • Who are the main user groups of this service?
  • Main users of this service are medum-sized and large companies.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers API.

  • What is this service generally used for?
  • Branch is generally used to unify user measurement for boosting app installs, retaining and engaging users, and for app marketing.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
Stockholm
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Quaero CDP
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Funnel.io
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Branch
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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