Compare PubMatic vs Videology vs Refersion

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85%
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Crozscore:

77%
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Crozscore:

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Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

Videology is a software platform for converged TV and video advertising. It delivers media companies a solution for empowering their portfolio of inventory and audiences on one side and enables marketers to make smarter advertising decisions on the other. The Videology's capabilities span across screens, including digital, video, and TV, giving advertisers an efficient tool to plan, optimize, and buy digital advertising campaigns.

Videology is designed to make programmatic advertising on the constrained TV and premium video marketplace more effective and intelligent. It unifies planning to measurement in one simple platform, bringing certainty, optimization, and performance for marketers, agencies, and media companies. Another notable feature of this platform is its ability to target the exact audience, especially on the video field.

Users of Videology can bridge the gap between online and offline spheres and bring the power of digital to the TV world by bringing TV data to specific online viewers. Thanks to its portfolio management function, marketers and agencies are able to maximize audience by managing more brands.

Software Description:

Refersion is a full-featured affiliate marketing platform that you can launch in minutes; we handle the heavy lifting so you can focus on building great partnerships with your affiliates. Be it bloggers, influencers, ambassadors, or customers; we help you recruit, track, and pay affiliates through an intuitive, easy to use platform. Zero technical knowledge required!

This tool provides all-in-one-platform for referral management, simple payments, report creation, and conversion tracking. Users can reward their top performing affiliates, who are also able to track their activity on a personalized dashboard.

The suite has numerous useful features, customizable interface, analytic tools, and responsive customer service.

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Dashboard
  • Scheduling
  • External Integrations
  • API
  • Brand Management
  • Forecasting
  • Audience Targeting

Features:

  • Data Export
  • Stripe
  • PayPal
  • Audience Targeting
  • Data Visualization
  • Conversion Tracking
  • External Integrations
  • Dashboard
  • API

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Certainty

  • Optimization

  • Results

  • Portfolio Management

  • Predictive Demo Targeting

  • Bot Fraud Protection and View-ability Controls

Summary:

  • Free, no obligation 14-day trial

  • Shopify, BigCommerce, Magento & WooCommerce integration

  • Included access to thousands of affiliates in the Refersion Marketplace

  • Activity dashboard for merchants and affiliates.

  • Customized Affiliate registration page.

  • Track sales by SKUs, coupons and emails.

  • Post-purchase affiliate channel.

Starter

$19.00
1 user(s) / month
Included in plan:
  • Unlimited affiliates and offers.
  • Access To Developer APIs.
  • Free listing in Refersion Marketplace.
  • Set commission by product or SKU.
  • Email support from a U.S.-based team.
  • Flat rate pricing no overage fees or hidden costs.
  • Track up to 30 affiliate orders / month.

Professional

$89.00
1 user(s) / month
Included in plan:
  • Everything in Starter +
  • Track up to 130 affiliate orders / month.
  • Integration assistance.
  • Custom reports.
  • Track sales with coupon codes, emails, and SKUs.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    Who are the main user groups of this service?
  • Users of Videology are marketers, agencies, and media companies.

  • Does this service integrate with any other apps?
  • Integrations: Tru Optik Complete, Nielsen, and FreeWheel.

  • What is this service generally used for?
  • This service is generally used as a video advertising platform.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • What platforms does this service support?
  • This is an online platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

FAQs:

    Who are the main user groups of this service?
  • Main users of Refersion are SMEs and large enterprises.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online, Phone, FAQs.

  • Does this service integrate with any other apps?
  • Refersion integrates with Shopify, Stripe, PayPal, Chargebee, BigCommerce, Chargebee, Google Analytics, LittleData, Magento, MailChimp, ReCharge, Shopify, Skimlinks, WooCommerce, and Viglink.

  • Does this service offer an API?
  • Yes, the Refersion API is organized around REST, which is easily accessible using most modern programming languages.

  • What is this service generally used for?
  • It is used to manage affiliate marketing program.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

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Likes:
26.3k
Followers:
24.8k

Publisher:

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Likes:
1.66k
Followers:
8.36k

Publisher:

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Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Videology
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Refersion
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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