Compare PubMatic vs DataXu vs Tapfiliate

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Crozscore:

83%
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51%
interest rising

Crozscore:

83%
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74%
44%
interest rising

Crozscore:

84%
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93%
40%
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Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Software Description:

Tapfiliate is affiliate marketing software that enables you to set up, manage and optimize your own affiliate marketing programs.

Whatever your use case is, be it tracking lead signups, product purchases, or subscription sign-ups - setting up with Tapfiliate is easy! After setting up the integration - which consists of copy/pasting the special Tapfiliate scripts to your website - you only need to create your affiliate program in the Tapfiliate platform.

Get started right away by creating your affiliate sign up page, setting up your affiliate domain, some automated emails to keep affiliates engaged, or even bonus goals to keep them incentivized. Make sure to upload marketing materials to your affiliate program, too - then just sit back and watch your affiliate program grow.

Affiliate marketing enables consumers, advertisers and content creators to benefit mutually. Recruiting your own affiliates, either by approaching them or asking your own clients to become affiliates also ensures that those promoting your business are people who actually know and believe in your business.

Growing your business with your loyal team of affiliates is effective because of the added human touch. What better way to advertise your product or service than through the power of people?

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Features:

  • Multi-User
  • Data Export
  • PayPal
  • Stripe
  • Dashboard
  • Analytics
  • API
  • Lead Management
  • Social-Media Integration

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Summary:

  • Track affiliate sales

  • Track referrals

  • Create your own affiliate program

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

FAQs:

    What is this service generally used for?
  • Tapfiliate is used to set up affiliate marketing programs.

  • Does this service integrate with any other apps?
  • Yes! Tapfiliate integrates with multiple websites and apps.

  • What are some applications this service is commonly used in tandem with?
  • Some of the most popular integrations with Tapfiliate are Shopify, Stripe, Squarespace, Wix, and MoonClerk.

  • Who are the main user groups of this service?
    • SaaS providers
    • Webshop owners *Those generating business leads
  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, on the Pro plan and up.

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Chat support is always available during weekdays. An extensive knowledge base and library of technical guides are also available.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
26.4k
Followers:
24.8k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
2014
Based in:
Amsterdam
Employees:
2-10
Likes:
3.06k
Followers:
593

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Tapfiliate
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Spanish, German, Dutch, Portuguese, French
Regional Restrictions:
No restrictions.
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