Compare PubMatic vs Adroll vs Rocket Fuel

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Crozscore:

81%
what is this?
64%
49%
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Crozscore:

76%
what is this?
49%
52%
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Crozscore:

82%
what is this?
45%
interest falling
PubMatic screenshot view 2 more Adroll screenshot view 4 more Rocket Fuel screenshot view 1 more

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

AdRoll belongs to digital marketing service category, with a particular accent on retargeting, advertising, prospecting, and social media.

Users of this platform are able to set up, develop and distribute ads, as well as convert visitors into customers. All of that using main ad networks and social media.

Ads are being distributed across various devices, and are analyzed by leading measurement services. Another feature is advertising personalization, based on user's history and preferences.

Software Description:

Rocket Fuel has officially merged with Sizmek to create the world’s largest independent buy-side platform built for agencies and brands. This is ad management and media buying platform takes advantage of the technology to support digital advertising campaigns. It provides clients with everything they need to conduct effective campaigns.

The platform brings a broad approach to the advertising process so advertisers can reach their audience via multiple channels and media. They to build, conduct, and analyze the whole business strategy with its comprehensive ad management platform.

Main benefits that Sizmek's clients get from this solution is the panoramic view of their campaigns, control of the costs, and AI-enabled data streams for bigger insights and better results. They get a much deeper knowledge of customers' needs and a detailed picture of each consumer’s unique interests.

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Email Integration
  • Scheduling
  • Data Export
  • Notifications
  • API
  • Marketing Automation
  • Dashboard
  • Data Visualization
  • External Integrations
  • Social-Media Integration
  • Multi-User
  • Audience Targeting
  • Conversion Tracking

Features:

  • Social-Media Integration
  • Marketing Automation
  • Data Import
  • Data Export
  • A/B Testing
  • Data Visualization
  • Forecasting
  • External Integrations
  • API
  • Notifications
  • Dashboard
  • Conversion Tracking
  • Audience Targeting

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Web retargeting

  • Dynamic LiquidAds

  • Cross-device, cross-platform ads

  • Flexible segmentation

  • Transparent analytics

  • Expert optimization

  • Advanced conversion tracking rules

  • Group users

  • Over 300 intent signals

  • Reports & Analytics

Summary:

  • Collaboration

  • Video automation

  • Intuitive wizards

  • Visual workflows

  • HTML5 ad builder

  • Insights

  • Dynamic creative

  • Data capturing

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    What platforms does this service support?
  • This is web-based platform.

  • Does this service offer an API?
  • Yes, there are APIs offered.

  • Who are the main user groups of this service?
  • Users of AdRoll are advertisers in small and medium businesses, as well as big brands.

  • Does this service integrate with any other apps?
  • AdRoll integrates with: Marketo, MailChimp, HubSpot, Shopify, Zapier, Campaign Monitor, Configio, Miva, Funnel, etc,

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used as retargeting and prospecting platform.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Live Chat, Tickets, Video Tutorials.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of this service are brand marketers, agencies, publishers, and trading desks.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service integrate with any other apps?
  • Integrations: Tray.io, Snapchat, Invoca, LiveRamp, Beckon.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • What is this service generally used for?
  • This service is generally used as an ad management platform.

  • Does this service offer an API?
  • Yes, it offers API.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:
24.7k

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
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Based in:
King of Prussia
Employees:
201-500
Likes:
Followers:

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Adroll
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Rocket Fuel
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
French, Portuguese, Swedish, English, German, Spanish, Chinese, Japanese, Dutch
Regional Restrictions:
No restrictions.
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