Compare PubMatic vs Videology vs Improvely

More Information More Information More Information

Crozscore:

81%
what is this?
64%
50%
interest falling

Crozscore:

76%
what is this?
46%
interest falling

Crozscore:

85%
what is this?
94%
37%
interest rising
PubMatic screenshot view 2 more Videology screenshot view 1 more Improvely screenshot view 1 more

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

Videology is a software platform for converged TV and video advertising. It delivers media companies a solution for empowering their portfolio of inventory and audiences on one side and enables marketers to make smarter advertising decisions on the other. The Videology's capabilities span across screens, including digital, video, and TV, giving advertisers an efficient tool to plan, optimize, and buy digital advertising campaigns.

Videology is designed to make programmatic advertising on the constrained TV and premium video marketplace more effective and intelligent. It unifies planning to measurement in one simple platform, bringing certainty, optimization, and performance for marketers, agencies, and media companies. Another notable feature of this platform is its ability to target the exact audience, especially on the video field.

Users of Videology can bridge the gap between online and offline spheres and bring the power of digital to the TV world by bringing TV data to specific online viewers. Thanks to its portfolio management function, marketers and agencies are able to maximize audience by managing more brands.

Software Description:

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Dashboard
  • Scheduling
  • External Integrations
  • API
  • Brand Management
  • Forecasting
  • Audience Targeting

Features:

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Certainty

  • Optimization

  • Results

  • Portfolio Management

  • Predictive Demo Targeting

  • Bot Fraud Protection and View-ability Controls

Summary:

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    Who are the main user groups of this service?
  • Users of Videology are marketers, agencies, and media companies.

  • Does this service integrate with any other apps?
  • Integrations: Tru Optik Complete, Nielsen, and FreeWheel.

  • What is this service generally used for?
  • This service is generally used as a video advertising platform.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • What platforms does this service support?
  • This is an online platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
1.66k
Followers:
8.46k

Publisher:

Founded:
-
Based in:
Lansdale
Employees:
-
Likes:
Followers:

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Videology
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
Back to top