Compare PubMatic vs Adroll vs Nativo

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82%
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50%
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Crozscore:

71%
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28%
52%
interest rising

Crozscore:

81%
what is this?
35%
interest rising
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Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

AdRoll belongs to digital marketing service category, with a particular accent on retargeting, advertising, prospecting, and social media.

Users of this platform are able to set up, develop and distribute ads, as well as convert visitors into customers. All of that using main ad networks and social media.

Ads are being distributed across various devices, and are analyzed by leading measurement services. Another feature is advertising personalization, based on user's history and preferences.

Software Description:

Nativo is the most advanced publisher platform designed to handle every type of native format. Automate and streamline native operations, build PMPs, tap into premium demand, and track performance. Nativo helps advertisers and publishers distribute, optimize, and align native advertising. The platform works as an efficient combination of automation & insights, and is built to scale with you.

Nativo works as a native advertising platform, so ads are content-based, and are relevant to the content. The service is based on a CPM revenue model, able to complete inventory on desktop and mobile devices. The revenue share publishers earn 50%.

For publishers, Nativo means true native advertising: branded content placed inside editorial streams, customized to individual publication. Its Programmatic feature unlocks strong selling workflows, enabling teams to transact programmatic deals via Deal ID. More useful tools are Content Collab and Content Ingest for content management streamline, optimization, A/B testing, and more.

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Email Integration
  • Scheduling
  • Data Export
  • Notifications
  • API
  • Marketing Automation
  • Dashboard
  • Data Visualization
  • External Integrations
  • Social-Media Integration
  • Multi-User
  • Audience Targeting
  • Conversion Tracking

Features:

  • Dashboard
  • External Integrations
  • Brand Management
  • Budgeting
  • A/B Testing

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Web retargeting

  • Dynamic LiquidAds

  • Cross-device, cross-platform ads

  • Flexible segmentation

  • Transparent analytics

  • Expert optimization

  • Advanced conversion tracking rules

  • Group users

  • Over 300 intent signals

  • Reports & Analytics

Summary:

  • Exclusive Formats and Premium Publisher-Direct Inventory

  • The Highest-Quality Reach - Guaranteed

  • Nativo’s proprietary Dynamic Creative Optimization (DCO)

  • Transform Your Content From an Art to a Science

  • Manage Native Monetization Across All of Your Sites

  • Branded Content Workflow Automation

  • Dynamic Creative Optimization

  • High Quality, Engaging Inventory

  • Contextual Ads

  • Real-Time Reporting System

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    What platforms does this service support?
  • This is web-based platform.

  • Does this service offer an API?
  • Yes, there are APIs offered.

  • Who are the main user groups of this service?
  • Users of AdRoll are advertisers in small and medium businesses, as well as big brands.

  • Does this service integrate with any other apps?
  • AdRoll integrates with: Marketo, MailChimp, HubSpot, Shopify, Zapier, Campaign Monitor, Configio, Miva, Funnel, etc,

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used as retargeting and prospecting platform.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Live Chat, Tickets, Video Tutorials.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Trade Desk (TTD), Bidswitch, and Rubicon,

  • What is this service generally used for?
  • This service is used as a native advertising platform.

  • Does this service offer an API?
  • No.

  • What platforms does this service support?
  • Desktop Display, Mobile Display, Mobile Video

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Nativo are brand advertisers and publishers.

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Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Adroll
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Nativo
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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