Compare Pr.co vs Emma vs Pressfarm

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Crozscore:

83%
what is this?
80%
50%
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Crozscore:

85%
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80%
55%
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Crozscore:

80%
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100%
37%
interest rising
Pr.co screenshot view 5 more Emma screenshot Pressfarm screenshot view 1 more

Software Description:

Start by creating your newsroom
Create your online newsroom, a perfect one-stop-shop for media, partners and customers. Your newsroom is optimised for social media and search engines. It features your press releases, press kit, clippings, PR contacts and company info. No technical skills required!

Create online releases with ease
Publish your online press release and help journalists and bloggers create engaging stories. Attach high resolution images ready for print, videos, sounds and documents to enrich your story. Use our toolkit to configure your press release in a few steps.

Time to distribute your press release
Who's going to read the story you just crafted? Start pitching your media contacts. Use your press lists to send personalised emails to influencers. We let you improve the distribution of your release, but we don't provide general lists of contacts. We believe in custom pitches and direct relationships.

Track your PR efforts
Measure and quantify your PR efforts. Now that your press release is out, you have to analyse and improve your performance. Track in real time the progress of your press release to refine your communication strategy.

Software Description:

Emma makes use of advanced automation to ensure that any emails you send out are personal and relevant. Advanced automation has some of the following benefits:

  • It allows you to create targeted campaigns based on customer behavior.
  • It helps you deliver follow-up emails at appropriate, specified times.
  • It integrates with our segment builder to unlock more data and produce more relevant emails.

Dynamic Content:

  • Emma ensures that all the emails you send are highly personalized and unique.
  • A/B test content variables allow Emma to test aspects such as image placement and content length with a small sample of your audience before exposing it to your entire audience.

Individual Designing:

  • Emma encourages you to design your own templates and provides you with the tools necessary to produce eye-catching content.
  • Features such as the drag-and-drop editor and the 'Code Your Own' template builder enable you to create highly personalized email templates.

Analytics:

  • Emma provides you with real-time insight into the successful aspects of your email marketing strategy and lets you know in which areas you still need to improve.
  • Our combination of the response dashboard, mailing score, and click map provide a clear overview of the habits of your readers and let you know which content is the most relevant.

Software Description:

Pressfarm is a media database that helps entrepreneurs find journalists to write about their startups. Build a list of reporters and get listed in startup directories in minutes. Using our media outreach platform, you can now search for journalists from various niches, publications and categories to find the best fit for your story.

We believe that narrowing down the field to journalists who are likely to be interested in your startup is much better than sending mass emails.

Pressfarm will also help write email pitches, press releases, content marketing and much more.

Features:

  • Data Export
  • Google Apps Integration
  • External Integrations
  • API
  • Contact Management
  • Data Import
  • Email Integration
  • Scheduling
  • Dashboard
  • Multi-User
  • Marketing Automation
  • Brand Management
  • Lead Management

Features:

  • Scheduling
  • Dashboard
  • Customer Management
  • Social-Media Integration
  • Marketing Automation
  • Lead Management
  • A/B Testing
  • Audience Targeting
  • External Integrations
  • Email Integration

Features:

  • Audience Targeting
  • Contact Sharing
  • Contact Management
  • Dashboard

Summary:

  • Start by creating your newsroom

  • Publish your news online

  • Feature your media assets

  • Send custom emails to your contacts

Summary:

  • Quickly develop an extensive email list

  • Use our templates or create your own

  • Dynamic content to appeal to a broader audience

  • Send relevant follow-up emails

Summary:

  • Find journalists to write about your startup.

Pro

$89.00
10 user(s) / month
Included in plan:
  • 10,000 contacts

Plus

$369.00
25 user(s) / month
Included in plan:
  • 25,000 contacts

Enterprise

$729.00
50 user(s) / month
Included in plan:
  • 75,000 contacts

Starter

$18.00
1 user(s) / month
Included in plan:
  • Media Database

FAQs:

    Does this service offer an API?
  • Yes, an open API is available for everyone by default. Actually, we use the API ourselves to power our own newsrooms.

  • Who are the main user groups of this service?
  • Communication depts. inside medium / large companies; PR agencies; PR professionals; startups.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, each user can invite colleagues and collaborators. Depending on the subscription, some users can have access to some parts of the accounts, but not others.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, guides and tutorials are available in the [PR Academy](http://academy.pr.co)

    Customer support is available through the chat on the website or [via email](mailto:hello@pr.co).

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, depending on the pricing plan you select, you can use Emma as part of a larger marketing team in your enterprise.

  • Who are the main user groups of this service?
  • Emma has a broad user group, ranging from agencies and franchises to universities and non-profits.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have a section of our website dedicated to webinars and customer support where you can find answers to FAQs and ask new questions about our product.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Yes and also on the Pressfarm blog.

  • What are some applications this service is commonly used in tandem with?
  • Pressfarm is commonly used in tandem with MailChimp, constant contact, and outlook.

  • Does this service offer an API?
  • Not at this time.

  • What platforms does this service support?
  • iOS and Android.

  • Does this service offer multi-user capability (e.g. teams)?
  • We will be adding this in 2018.

  • Does this service integrate with any other apps?
  • Not at the moment.

  • What is this service generally used for?
  • Media outreach.

  • Who are the main user groups of this service?
  • Entrepreneurs, startup founders, and PR agencies.

Publisher:

Founded:
-
Based in:
Amsterdam
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Nashville
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Pr.co
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Danish, Turkish, Spanish, Russian, Chinese, German, Japanese, Italian, French, English, Dutch, Polish
Regional Restrictions:
No restrictions.

Other:

Who uses Emma
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Pressfarm
  • Startups
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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