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About Placedise

Placedise is all about the management and optimization of branded content and TV commercials sales and research.

The software is based on an artificial intelligence that uses tons of scientific data to:

  • Determine the ideal marketing mix for basically every brand.
  • Generate recommendations on how the ideal branded content or TV commercial (from the position on the screen to genre) looks like.
  • Evaluate the psychological advertising effects of such measures. Before and after the integration. Including a brand safety shield that warns, if a measure would harm a brand's reputation.

There are different modules, depending on your role.

  • For those who sell, Placedise provides easy to use tools, that actively support you, when talking to clients.
  • For those who create, Placedise provides a project management area, that helps you not missing anything important, keeping your creative freedom and still find a perfect result for a brand partner.
  • For those who plan and manage, Placedise provides you with tools to plan every detail of a measure, optimized to be maximally efficient.

The software makes it possible to use big science data without spending hours or being a statistics expert. It cuts down processes and enables people to become even better in what the do.

About Pardot

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

  • Simulate advertising effects and impact for both, branded content and commercials.

  • Just a few clicks and you find the best setting for every brand and product.

  • Find the perfect marketing mix - considering all types of advertising.

  • The digital assistant for your sales and/or marketing team!

  • Get automated analysis and recommendations on what to do and how to do it best.

  • Manage and optimize your formats, ideas and projects - on your own or as a team.

  • Secure data transmission and many more features that keep your data private.

  • Artificial Intelligence for your company - without oversized, multi-year projects!

Summary

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Pricing

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs

    Does this service integrate with any other apps?
  • Salesforce and Zoho. More services can be connected on demand.

  • What platforms does this service support?
  • The software runs as a progressive web app (PWA). This means that it is browser-based, but you can also install it on your smartphone, tablet and even Windows desktop.

  • What is this service generally used for?
    • Identifying the ideal marketing mix.
    • Getting recommendations on the ideal branded content or TV commercial.
    • Evaluating branded content.
    • Measuring the psychological advertising effects of branded content and TV commercials.
    • Managing branded content projects.
    • Optimizing sales processes by enabling sales agents to act as advertising experts.
  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • Placedise has strong API functionalities. It is often combined with a CRM software like Salesforce or ZOHO.

  • Does this service offer an API?
  • Yes.

  • Does this service offer multi-user capability (e.g. teams)?
  • The software supports working within multiple teams on multiple projects. You can share items, work together, or keep all to yourself.

  • Who are the main user groups of this service?
    • Media sales agents.
    • Media and advertising agencies.
    • Advertising researchers.
    • Brand managers.

FAQs

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Other

Who uses Placedise
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Languages:
German, English
Regional Restrictions:
No restrictions.

Other

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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