Compare Pardot vs SimplyCast 360 vs ActiveCampaign

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87%
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83%
52%
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Crozscore:

82%
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90%
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89%
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Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names in retail, non-profit, and hospitality, SimplyCast provides organizations with the ability to effectively reach customers on their preferred mode of communication.

Based in Dartmouth, Nova Scotia, Canada, SimplyCast enables businesses to form strong relationships with clients, save time, and boost revenue. SimplyCast’s platform includes the ability to track marketing campaigns and view results, allowing for the ability to monitor the success of each campaign and to see whether improvements can be made in any area of the project.

SimplyCast offers more than 20 channels in one place, all developed in-house versus third-party integrations. This is more than any competitors offer. SimplyCast provides many options to integrate data from third-party services as well and is continuously adding more capabilities and developing more partnerships.

What sets SimplyCast apart is the platform’s ability to provide a communication platform that small, medium and large organizations can use with limited technological and IT experience. Drag-and-drop editors and workspaces make it possible for companies to easily create all-encompassing marketing and communication campaigns — making connecting with audiences a simple, personal, and automatic process. 

SimplyCast leverages its technology to help organizations solve their internal and external communication needs. From lead nurturing campaigns, drip campaigns, and event planning, to SMS reminders, fax promotions, and more, SimplyCast found the communication problems most organizations were facing and solved them with its unique, scalable, and diverse platform.

In February 2017, SimplyCast launched its emergency communication platform: EmergHub. This new, innovative platform is designed to aid in streamlining communication in emergency situations. EmergHub is the world’s first application with a common operating picture showing local areas and their interaction with emergency messages, making the platform the first technology to connect all stakeholders in an emergency situation by using an all-in-one platform for communications. EmergHub has the capability to provide prompt situational awareness through its emergency-specific tools: Alerts, OnCall, Recall, Instant Teleconference, Command Hub, IVR Builder, Blueprints, and Maps.

Software Description:

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Automate your marketing using personal and behavioral data about your contacts.

Close deals faster with our refreshing new take on customer relations.

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Third-Party Plugins/Add-Ons
  • Scheduling
  • Dashboard
  • Calendar Management
  • A/B Testing
  • Data Visualization
  • Social-Media Integration
  • Password & Access Management
  • Customer Management
  • Batch Permissions & Access
  • External Integrations
  • Lead Management
  • Multi-User
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Contact Management
  • Contact Sharing
  • Brand Management
  • Data Import
  • Conversion Tracking

Features:

  • Third-Party Plugins/Add-Ons
  • Calendar Management
  • Dashboard
  • Notifications
  • A/B Testing
  • External Integrations
  • Conversion Tracking
  • Audience Targeting
  • Contact Management
  • Data Import
  • Multi-User
  • Lead Scoring
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Data Export
  • API
  • Email Integration

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

    No key features associated with this application.

Summary:

  • ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation.

  • You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

  • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

  • Automate your marketing using personal and behavioral data about your contacts.

  • Close deals faster with our refreshing new take on customer relations.

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Free for Life

Free
Included in plan:
  • 2000 contacts
  • 1 360 automation project
  • 2 online forms
  • 2 web surveys
  • 1 Twitter project
  • 2 Facebook project
  • 1 landing page
  • Free CRM

Start-up

$99.00
2 user(s) / month
Included in plan:
  • 3000 contacts
  • Unlimited 360 automation projects
  • 5 online forms
  • 20 landing pages
  • Start-up Twitter
  • Start-up Facebook
  • Free CRM
  • Free Sonar Web Tracking

Basic

$199.00
3 user(s) / month
Included in plan:
  • 7000 contacts
  • Unlimited 360 automation projects
  • 10 online forms
  • 50 landing page projects
  • Basic Twitter
  • Basic Facebook
  • Free CRM
  • Free Sonar Web Tracking

Professional

$299.00
4 user(s) / month
Included in plan:
  • 15000 contacts
  • Unlimited 360 automation projects
  • 20 online forms
  • 100 landing page projects
  • Professional Twitter
  • Professional Facebook
  • Free CRM
  • Free Sonar Web Tracking

Enterprise

$499.00
5 user(s) / month
Included in plan:
  • 50000 contacts
  • Unlimited 360 automation projects
  • Unlimited online forms
  • Unlimited landing page projects
  • Enterprise Twitter
  • Enterprise Facebook
  • Free CRM
  • Free Sonar Web Tracking

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
2.94k
Followers:
48.6k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses SimplyCast 360
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Russian, Arabic, English, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses ActiveCampaign
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, English, French, German, Portuguese
Regional Restrictions:
No restrictions.
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