Compare Pardot vs Marketo vs SALESmanago

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Crozscore:

87%
what is this?
83%
52%
no significant changes

Crozscore:

86%
what is this?
80%
56%
no significant changes

Crozscore:

82%
what is this?
86%
39%
no significant changes
Pardot screenshot view 5 more Marketo screenshot view 5 more SALESmanago screenshot view 4 more

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. We are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic and personalized website content, social media marketing, online advertising, and mobile marketing. Our unique methodology is done by powering the real-time flow of customer behavioral and transactional data.

Our goal is to create a product that empowers its users to implement any kind of marketing processes they desire. This is done by working with our customers every step of the way and customizing SALESmanago to their most specific needs.

We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes. Our software enables our customers to achieve outstanding sales results by implementing a complete range of automated and personalized marketing in a multichannel environment.

We understand that software is not all. Each of our customers gets dedicated specialized support from our Marketing Automation specialist that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Multi-Site
  • SAP Integration
  • Scheduling
  • BitCoin
  • Multi-Account
  • Supplier Management
  • Dashboard
  • Calendar Management
  • Analytics
  • Referral Tracking
  • Data Visualization
  • A/B Testing
  • Brand Management
  • Contact Sharing
  • Contact Management
  • Audience Targeting
  • Email Integration
  • API
  • Data Export
  • Marketing Automation
  • Notifications
  • Social-Media Integration
  • Customer Management
  • Multi-User
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Data Import
  • Conversion Tracking

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

    No key features associated with this application.

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    What is this service generally used for?
  • SALESmango is generally used for the following purposes:

    Monitoring code integration.
    Adding and deleting contacts with details.
    Adding and deleting tags.
    Management of external events.
    Management of coupons.
    Contact activity export.
    Management of contacts list.
    Sending emails.
    Management of users tasks.
    Management of automation rules.
    Monitoring AJAX/JavaScript events.
    Sending external events through JavaScript.

  • Who are the main user groups of this service?
  • We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes.

  • Does this service offer guides, tutorials and or customer support?
  • Each of our customers gets dedicated specialized support from our Marketing Automation specialists that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

  • Does this service integrate with any other apps?
  • Yes, SALESmango integrates with the following apps:

    e-Commerce:

    Magento, PrestaShop, IAI-Shop, Shoper, Atomstore, 2ClickShop, WooCommerce, Ebexo, and Selly.

    CRM and ERP:

    Salesforce, SAP Business One, LiveSpace CRM, SugarCRM, RedmineCRM, and Berberis.

    Social Media:

    Facebook, Facebook Custom Audiences, Facebook Ads, and Twitter.

    Supporting tools:
    Zapier.com, Landingi.pl, Quartic, Ankietka.pl, Mysurveylab.com, Survicate, and Livechat1.pl.

    Communication:

    Smsapi.pl, SerwerSMS.pl, Materna Communications, Tide software, Sit mobile, ViaNett, MailChimp, Redlink, Advanced Telecom, Euro-SMS, IMOBIS, Labyrtintti, GSMS, Sales traffic, Sinhro, Voice.com, SMS sendroimp, Esendex, Publi, Text Marketer, Spryng, Modica, InfoBIP, Twilio, Comapi, GUPSHUP, and Eurocom.

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
180k
Followers:
161k

Publisher:

Founded:
-
Based in:
Krakow
Employees:
201-500
Likes:
Followers:

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
German, French, Japanese, English
Regional Restrictions:
No restrictions.

Other:

Who uses SALESmanago
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, German, Polish, English
Regional Restrictions:
No restrictions.
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