Compare Pardot vs Marketo vs Ontraport

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Crozscore:

87%
what is this?
83%
52%
interest falling

Crozscore:

85%
what is this?
78%
56%
no significant changes

Crozscore:

84%
what is this?
72%
54%
no significant changes
Pardot screenshot view 5 more Marketo screenshot view 5 more Ontraport screenshot view 4 more

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts.

This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management.

Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

Ontraport offers personalized dashboard, using drag and drop functions, allowing users access to specific areas of the site.

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Multi-User
  • Dashboard
  • Google Apps Integration
  • File Transfer
  • Data Import
  • Data Visualization
  • Customer Management
  • Data Export
  • Email Integration
  • Social-Media Integration
  • External Integrations
  • API
  • Notifications
  • Lead Management
  • Contact Management
  • Contact Sharing
  • Marketing Automation

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

  • Business automation

  • Campaign builder

  • CRM

  • e-commerce

  • Email marketing

  • Email, SMS, and postcards

  • Landing pages

  • Marketing automation

  • Marketing tracking

  • Membership sites

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Basic

$79.00
1 user(s) / month
Included in plan:
  • 1,000 contacts
  • Unlimited emails
  • 1 user

Pro

$297.00
1 user(s) / month
Included in plan:
  • 25,000 contacts
  • 100,000 emails/mo.
  • 2 users
  • 2 hours of account set-up
  • Free postmaster review

Team

$597.00
1 user(s) / month
Included in plan:
  • 100,000 contacts
  • 100,000 emails/mo.
  • 10 users
  • 2 hours of account set-up
  • Free postmaster review

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    Does this service integrate with any other apps?
  • It integrates with many apps, like:

    WordPress, Kajabi, Wistia, GoToWebinar, UltraCart, 1ShoppingCart, Clickbank, Samcart, Authorize.net, Elavon, Eway, NMI, and PayPal.

  • Does this service offer an API?
  • Ontraport offers open API.

  • What is this service generally used for?
  • It is used for marketing automation and customer relationship management.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, Ontraport provides support in the following areas:

    Phone, Training, Video, Knowledge Base, Online Workshops, Live Chat, Email Support.

  • What are some applications this service is commonly used in tandem with?
  • It is used with social, accounting, and e-commerce applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, it offers multi-user capability.

  • Who are the main user groups of this service?
  • The main users of this service are marketers in small and medium-sized enterprises.

  • What platforms does this service support?
  • Web-based and iOS platforms.

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
35k
Followers:
69.6k

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Santa Barbara
Employees:
51-200
Likes:
Followers:

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
German, English, Japanese, French
Regional Restrictions:
No restrictions.

Other:

Who uses Ontraport
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.
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