Compare outboundengine vs Criteo vs Pardot

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Crozscore:

82%
what is this?
74%
40%
no significant changes

Crozscore:

89%
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61%
55%
interest rising

Crozscore:

87%
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83%
52%
interest falling
outboundengine screenshot view 5 more Criteo screenshot view 3 more Pardot screenshot view 5 more

Software Description:

OutboundEngine is the solution for companies that want to grow their business on relationships. It will help them boost referrals, nurture customer relationships, and make online marketing simple and efficient. The campaigns created with this platform are high-impact, branded, and based on close connections with valuable customers.

One of the most notable features of this program is email marketing campaigns, where it sends branded newsletters and shareable content twice a month from user's email address. There are also scheduled social media posts, referral campaigns, automated online review site generation, management, and monitoring. For marketing agencies, OutboundEngine offers automated agency resellers programs with crafted content.

The platform is designed mostly for small and medium-sized companies in following industries: Real Estate, Mortgage, Insurance, Home Services, Automotive, Legal, Financial Advisors, and Wellness. The software is cloud-based and easily integrates with other online services, including Google Analytics, Facebook, Twitter, and LinkedIn.

Software Description:

Criteo Commerce Marketing Ecosystem is an open and trusted environment where retailers, brands, and publishers collaborate to drive profitable sales. It is powered by machine learning technology optimized for commerce and massive amounts of shopping data.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features:

  • Google Apps Integration
  • Data Visualization
  • Email Integration
  • Lead Management
  • Audience Targeting
  • Brand Management
  • External Integrations
  • Data Import
  • Data Export
  • Lead Scoring
  • Scheduling
  • Dashboard
  • Calendar Management
  • Notifications
  • Social-Media Integration
  • Marketing Automation

Features:

  • PayPal
  • Scheduling
  • A/B Testing
  • Data Export
  • Data Import
  • Conversion Tracking
  • Notifications
  • Password & Access Management
  • API
  • Dashboard
  • External Integrations
  • Audience Targeting
  • Marketing Automation

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Summary:

  • Email marketing

  • Professional content design

  • Fully automated delivery

  • Referral notification

  • Facebook, Twitter, and LinkedIn posting

  • Social media content creation

  • Multi-channel marketing strategy

  • Alerts

  • Analytics

  • Generate leads through referral programs

Summary:

  • Marketing and re-marketing ads

  • Ad campaign creation

  • Tracking campaign performance

  • Intelligent algorithms

  • Customized banners

  • Recommendations

  • Email marketing

  • Supported by mobile, social and desktop

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Basic

$179.00
1 user(s) / month
Included in plan:
  • Up to 300 contacts
  • Professional content customized for your brand
  • Two automated email campaigns per month
  • Engagement tracking and contact notifications
  • Support from real humans

Value

$229.00
1 user(s) / month
Included in plan:
  • 30 social media posts per month
  • Up to 1,000 contacts

Premium

$299.00
1 user(s) / month
Included in plan:
  • Up to 10,000 contacts
  • Quarterly referral campaigns

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Online Support, Phone Support, and Video Tutorials.

  • Who are the main user groups of this service?
  • The application is mostly used by small and medium-sized enterprises.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used for marketing automation.

  • What platforms does this service support?
  • OutboundEngine is a cloud-based platform.

  • Does this service integrate with any other apps?
  • It integrates with Google Analytics, Facebook, Twitter, and LinkedIn.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Criteo is commonly used in tandem with eCommerce, web, and marketing systems.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Live Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Tealium, PTC, Segment, Buyagift, Koongo, Magento, Panoply.io.

  • Does this service offer an API?
  • Yes, Criteo offers API.

  • What is this service generally used for?
  • This service is generally used for digital advertising and retargeting.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Criteo are eCommerce companies of all sizes.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
2.2k

Publisher:

Founded:
-
Based in:
Paris
Employees:
1001-5000
Likes:
17.6k
Followers:
18.8k

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses outboundengine
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Criteo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Chinese, Japanese, Korean, Polish, Italian, German, Russian, Portuguese, Spanish, French, English
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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