Compare Optimizely vs Zarget vs Visual Website Optimizer

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Optimizely  screenshot view 3 more Zarget screenshot view 4 more Visual Website Optimizer screenshot view 4 more

Software Description:

Optimizely allows users to create A/B and multivariate tests to convert website visitors into customers quickly.

Keep the marketing agenda separate from the IT department by using Optimizely and dramatically improve your conversion rates with A/B testing.

Software Description:

Zarget is a conversion rate optimization software with A/B testing, Heatmaps and Funnel analysis modules combined. With the Industry's first ever chrome plug-in, conversion rate optimization has been taken to a whole new level. Zarget's aim is to enable digital marketing professionals and product managers to effectively optimize their websites/SaaS products, with zero dependency on their technical teams. The features have been developed to ensure a seamless experience throughout the optimization journey.

Funnel analysis assists in identifying the pages in the conversion funnel with high visitor drop-offs thus pointing out the red flags on the website. Heatmaps helps in visualizing website visitors’ behavior in the form of graphical click aggregates. A/B Testing enables testing of multiple variations of a webpage against each other in order to select the best performing variation with the highest conversion rate.

At Zarget, we believe conversion rate optimization is a cyclical process which needs continuous attention. With Funnel analysis, Heatmaps and A/B testing modules in one software, Zarget reduces dependency on multiple tools while providing the combined power in one.

Software Description:

Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding.

It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts.

VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.

Features:

  • Analytics
  • Data Export
  • Data Import
  • Scheduling
  • Third-Party Plugins/Add-Ons

Features:

  • Data Visualization
  • Data Export
  • External Integrations
  • Multi-Site
  • Multi-User
  • A/B Testing
  • Conversion Tracking
  • Dashboard
  • Analytics

Features:

  • Dashboard
  • Notifications
  • Multi-Site
  • Data Visualization
  • Conversion Tracking
  • Analytics
  • External Integrations
  • Multi-User
  • A/B Testing
  • API

Summary:

  • Create optimization experiments in minutes: No coding or engineering required.

  • Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.

  • Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.

  • Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.

Summary:

  • Unlimited Experiments, Domains, Snapshots

  • Device specific heatmap reports

  • Customizable URL targeting

  • Heatmaps for dynamic and interactive website content

  • Industry first Chrome extension to create and manage tests

Summary:

  • A/B Testing

  • Split URL Testing

  • Behavioral Targeting

  • Geo Targeting

  • Heatmaps and Clickmaps

  • Usability Testing

  • Multiple Logins and Client Accounts

  • Revenue Tracking

  • WYSIWYG Visual Editor

  • Cross Domain Tracking

Pricing:

  • Starting from: $44.00/month
  • Credit card required: No
  • Pricing is based on Monthly Unique Visitors (MUV). Depending upon the utilization of MUV, the pricing is calculated accordingly.

    Starting at $44 per month for 20k MUV on an annual plan and $59 per 20k MUV on a monthly plan

Startup Standard Plan

$49.00
1 user(s) / month
Included in plan:
  • A/B Testing
  • 10,000 Monthly Visitors
  • Split URL Testing
  • Targeting
  • IdeaFactory
  • Revenue Analysis
  • Up to 2 Sub-Accounts
  • 20x5 Email Support
  • Multivariate Testing
  • Heatmaps
  • Mobile Website Testing
  • Visual Editor
  • Up to 5 Users
  • Annual Visitor Quota
  • Website Reviews

Business Standard Plan

$129.00
1 user(s) / month
Included in plan:
  • *Everything From the Startup Standard Plan, Plus:*
  • 30,000 Montly Visitors

Enterprise Plan

$999.00
1 user(s) / month
Included in plan:
  • *Everything From the Business Standard Plan, Plus:*
  • Advanced Targeting
  • Geo-Targeting
  • On-Site Hosting Option
  • Unlimited Users
  • 24x7 Phone Support
  • Account Manager
  • Segmentation of Reports
  • Enterprise Security
  • API Access
  • Unlimited Sub-Accounts
  • Onboarding & Training
  • Optimization Consultation

FAQs:

    No FAQs associated with this application.

FAQs:

    What is this service generally used for?
  • Zarget is used to website increase conversion rates. That means, for the same amount of traffic, you can improve the number of conversions. By combining A/B testing, Heatmaps and Funnel analysis in one software, Zarget reduces the need of multiple tools.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • What platforms does this service support?
  • Websites and Hybrid apps

  • Does this service offer an API?
  • No

  • Who are the main user groups of this service?
  • Digital Marketers, Product Managers, eCommerce Specialists, Web Designers

  • Does this service integrate with any other apps?
  • Google Analytics, Wordpress, Shopify, Joomla, Magento

FAQs:

    What are some applications this service is commonly used in tandem with?
  • VWO is commonly used in tandem with web analytics tools.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • What platforms does this service support?
  • This is a web-based software.

  • What is this service generally used for?
  • This service is used as website optimization and A/B testing platform.

  • Does this service offer guides, tutorials and or customer support?
  • VWO offers FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials, eBooks.

  • Who are the main user groups of this service?
  • Users of VWO are Individuals, Bloggers, Small Agencies, Small Business Owners, Teams Focused on Optimization, and Large Agencies.

  • Does this service offer an API?
  • Yes, VWO API is organized around REST and encodes data in JSON.

  • Does this service integrate with any other apps?
  • Integrations avalilable: Google Analytics, SiteCatalyst, Mixpanel, Wordpress, Joomla, Drupal, Magento, BigCommerce, Shopify, KISSmetrics, ClickTale.

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
201-500
Likes:
10.7k
Followers:
29.8k

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Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Zarget
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Visual Website Optimizer
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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