Compare Optimizely vs Segment vs Zarget

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Crozscore:

91%
what is this?
93%
59%
interest falling

Crozscore:

90%
what is this?
94%
59%
interest falling

Crozscore:

64%
what is this?
73%
54%
interest rising
Optimizely  screenshot view 3 more Segment screenshot Zarget screenshot view 4 more

Software Description:

Optimizely allows users to create A/B and multivariate tests to convert website visitors into customers quickly.

Keep the marketing agenda separate from the IT department by using Optimizely and dramatically improve your conversion rates with A/B testing.

Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Software Description:

Zarget is a conversion rate optimization software with A/B testing, Heatmaps and Funnel analysis modules combined. With the Industry's first ever chrome plug-in, conversion rate optimization has been taken to a whole new level. Zarget's aim is to enable digital marketing professionals and product managers to effectively optimize their websites/SaaS products, with zero dependency on their technical teams. The features have been developed to ensure a seamless experience throughout the optimization journey.

Funnel analysis assists in identifying the pages in the conversion funnel with high visitor drop-offs thus pointing out the red flags on the website. Heatmaps helps in visualizing website visitors’ behavior in the form of graphical click aggregates. A/B Testing enables testing of multiple variations of a webpage against each other in order to select the best performing variation with the highest conversion rate.

At Zarget, we believe conversion rate optimization is a cyclical process which needs continuous attention. With Funnel analysis, Heatmaps and A/B testing modules in one software, Zarget reduces dependency on multiple tools while providing the combined power in one.

Features:

  • Analytics
  • Data Export
  • Data Import
  • Scheduling
  • Third-Party Plugins/Add-Ons

Features:

Features:

  • Data Visualization
  • Data Export
  • External Integrations
  • Multi-Site
  • Multi-User
  • A/B Testing
  • Conversion Tracking
  • Dashboard
  • Analytics

Summary:

  • Create optimization experiments in minutes: No coding or engineering required.

  • Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.

  • Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.

  • Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

Summary:

  • Unlimited Experiments, Domains, Snapshots

  • Device specific heatmap reports

  • Customizable URL targeting

  • Heatmaps for dynamic and interactive website content

  • Industry first Chrome extension to create and manage tests

Pricing:

  • Starting from: $44.00/month
  • Credit card required: No
  • Pricing is based on Monthly Unique Visitors (MUV). Depending upon the utilization of MUV, the pricing is calculated accordingly.

    Starting at $44 per month for 20k MUV on an annual plan and $59 per 20k MUV on a monthly plan

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    What is this service generally used for?
  • Zarget is used to website increase conversion rates. That means, for the same amount of traffic, you can improve the number of conversions. By combining A/B testing, Heatmaps and Funnel analysis in one software, Zarget reduces the need of multiple tools.

  • Does this service offer multi-user capability? (e.g. teams)
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • What platforms does this service support? (e.g. native mobile apps)
  • Websites and Hybrid apps

  • Does this service offer an API?
  • No

  • Who are the main user groups of this service?
  • Digital Marketers, Product Managers, eCommerce Specialists, Web Designers

  • Does this service integrate with any other apps?
  • Google Analytics, Wordpress, Shopify, Joomla, Magento

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
201-500
Likes:
9.28k
Followers:
28.7k

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
11-50
Likes:
5.02k
Followers:
19.3k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
17.3k
Followers:
477

Other:

Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Zarget
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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