Optimizely is the world's leading digital experimentation platform that empowers you to optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.
Optimizely Web enable everyone in your organization to improve every experience, whether your marketing team is seeking to understand the best way to apply advertising dollars or your product team is learning how to build the most engaging product onboarding experience with an elegant, easy-to-use visual editor and state of the art statistics.
Optimizely Full Stack empowers your developers to experiment everywhere. By running experiments in any application, you can iterate on search algorithms, launch new features confidently, and learn the best way to build product experiences for your customers, whether on desktop, mobile, OTT, or any internet connected device.
About VWO
Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding.
It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts.
VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.
Features
A/B Testing
Analytics
API
Conversion Tracking
Data Export
Data Import
Data Visualization
External Integrations
History/Version Control
Multi-Site
Multi-User
Notifications
Referral Tracking
SEO
Bug Tracking
Release Management
Test Management
Dashboards
Reports
Design Templates
Features
A/B Testing
Analytics
API
Conversion Tracking
Data Export
Data Import
Data Visualization
External Integrations
History/Version Control
Multi-Site
Multi-User
Notifications
Referral Tracking
SEO
Bug Tracking
Release Management
Test Management
Dashboards
Reports
Design Templates
Summary
Create optimization experiments in minutes: No coding or engineering required.
Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.
Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.
Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.
Summary
A/B Testing
Split URL Testing
Behavioral Targeting
Geo Targeting
Heatmaps and Clickmaps
Usability Testing
Multiple Logins and Client Accounts
Revenue Tracking
WYSIWYG Visual Editor
Cross Domain Tracking
Pricing
Startup Standard Plan
$49.00
1 user(s) / month
Included in plan:
A/B Testing
10,000 Monthly Visitors
Split URL Testing
Targeting
IdeaFactory
Revenue Analysis
Up to 2 Sub-Accounts
20x5 Email Support
Multivariate Testing
Heatmaps
Mobile Website Testing
Visual Editor
Up to 5 Users
Annual Visitor Quota
Website Reviews
Business Standard Plan
$129.00
1 user(s) / month
Included in plan:
*Everything From the Startup Standard Plan, Plus:*
30,000 Montly Visitors
Enterprise Plan
$999.00
1 user(s) / month
Included in plan:
Geo-Targeting
Advanced Targeting
*Everything From the Business Standard Plan, Plus:*
On-Site Hosting Option
Unlimited Users
24x7 Phone Support
Account Manager
Segmentation of Reports
Enterprise Security
API Access
Unlimited Sub-Accounts
Onboarding & Training
Optimization Consultation
FAQs
What platforms does this service support?
Optimizely is an enterprise SaaS platform that runs on any modern web browser.
Does this service integrate with any other apps?
Optimizely integrates with dozens of third-party technology vendors such as Amplitude, Bizible, Clearbit, Clicktale, CrazyEgg, Full Story, Heap, Wordpress, and many more.
Does this service offer multi-user capability (e.g. teams)?
Optimizely is built with enterprise-scale collaboration in mind, and offers many features to help users and teams collaborate, and also offer security features such as single sign-on.
Does this service offer an API?
Yes, Optimizely offers an API which developers can use to access Optimizely functionality outside the app.
Who are the main user groups of this service?
Optimizely enables every team in your organization to run digital experiments, from marketing to engineers and product development teams.
Does this service offer guides, tutorials and or customer support?
Yes, Optimizely offers a full set of support documentation as well as an online Academy where you can become certified in Optimizely and digital experimentation.
What are some applications this service is commonly used in tandem with?
Optimizely is an open platform that integrates with many industry leading technologies such as Google Analytics, Adobe Analytics, Segment, Moat and Demandbase.
FAQs
Does this service offer multi-user capability (e.g. teams)?
Yes, there is multi-user capability offered.
Who are the main user groups of this service?
Users of VWO are Individuals, Bloggers, Small Agencies, Small Business Owners, Teams Focused on Optimization, and Large Agencies.
What is this service generally used for?
This service is used as website optimization and A/B testing platform.
What platforms does this service support?
This is a web-based software.
What are some applications this service is commonly used in tandem with?
VWO is commonly used in tandem with web analytics tools.