Compare Optimizely vs Omniconvert vs Visual Website Optimizer

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Optimizely  screenshot view 3 more Omniconvert screenshot view 3 more Visual Website Optimizer screenshot view 4 more

Software Description:

Optimizely allows users to create A/B and multivariate tests to convert website visitors into customers quickly.

Keep the marketing agenda separate from the IT department by using Optimizely and dramatically improve your conversion rates with A/B testing.

Software Description:

Omniconvert (formerly known as Marketizator) is a 3 in 1 conversion rate optimization platform, the first one specifically built for e-commerce & SaaS websites.

It covers 3 key areas:

  • Surveys: to get precious insights about what keeps specific segments of visitors to convert
  • A/B Testing with a WYSISYG editor – change any text, image, or colours without technical skills
  • Real-time interactions: prompt the visitors with persuasive messages in key moments (when they start leaving the website) in order to make them convert.

Based on our insights with the first 300 accounts, we are focusing on providing ready2use widgets in order to use the power of web personalization without any technical and design efforts.

On our roadmap we have:

  • Automated conversion rate optimization system (just start/stop button required for 6 different conversion rate optimization methodologies)
  • Localized testimonials (marketers could adjust the testimonials they’re putting on their website according to who’s visiting it. Simply select the attributes of their target audience: business/ casual dressing code, age, race, etc)
  • Automated e-mail integrations
  • KPI tracking system

Software Description:

Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding.

It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts.

VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.

Features:

  • Analytics
  • Data Export
  • Data Import
  • Scheduling
  • Third-Party Plugins/Add-Ons

Features:

  • Contact Sharing
  • Brand Management
  • Password & Access Management
  • Batch Permissions & Access
  • Data Export
  • Contact Management
  • Email Integration
  • Scheduling
  • Marketing Automation
  • Data Import
  • Lead Scoring
  • Analytics
  • Notifications
  • External Integrations
  • Conversion Tracking
  • Data Visualization
  • A/B Testing
  • Dashboard

Features:

  • Dashboard
  • Notifications
  • Multi-Site
  • Data Visualization
  • Conversion Tracking
  • Analytics
  • External Integrations
  • Multi-User
  • A/B Testing
  • API

Summary:

  • Create optimization experiments in minutes: No coding or engineering required.

  • Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.

  • Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.

  • Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.

Summary:

    No key features associated with this application.

Summary:

  • A/B Testing

  • Split URL Testing

  • Behavioral Targeting

  • Geo Targeting

  • Heatmaps and Clickmaps

  • Usability Testing

  • Multiple Logins and Client Accounts

  • Revenue Tracking

  • WYSIWYG Visual Editor

  • Cross Domain Tracking

Free trial - No credit card required

Free
Included in plan:
  • All features enabled

Startup Standard Plan

$49.00
1 user(s) / month
Included in plan:
  • A/B Testing
  • 10,000 Monthly Visitors
  • Split URL Testing
  • Targeting
  • IdeaFactory
  • Revenue Analysis
  • Up to 2 Sub-Accounts
  • 20x5 Email Support
  • Multivariate Testing
  • Heatmaps
  • Mobile Website Testing
  • Visual Editor
  • Up to 5 Users
  • Annual Visitor Quota
  • Website Reviews

Business Standard Plan

$129.00
1 user(s) / month
Included in plan:
  • *Everything From the Startup Standard Plan, Plus:*
  • 30,000 Montly Visitors

Enterprise Plan

$999.00
1 user(s) / month
Included in plan:
  • *Everything From the Business Standard Plan, Plus:*
  • Advanced Targeting
  • Geo-Targeting
  • On-Site Hosting Option
  • Unlimited Users
  • 24x7 Phone Support
  • Account Manager
  • Segmentation of Reports
  • Enterprise Security
  • API Access
  • Unlimited Sub-Accounts
  • Onboarding & Training
  • Optimization Consultation

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • VWO is commonly used in tandem with web analytics tools.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • What platforms does this service support?
  • This is a web-based software.

  • What is this service generally used for?
  • This service is used as website optimization and A/B testing platform.

  • Does this service offer guides, tutorials and or customer support?
  • VWO offers FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials, eBooks.

  • Who are the main user groups of this service?
  • Users of VWO are Individuals, Bloggers, Small Agencies, Small Business Owners, Teams Focused on Optimization, and Large Agencies.

  • Does this service offer an API?
  • Yes, VWO API is organized around REST and encodes data in JSON.

  • Does this service integrate with any other apps?
  • Integrations avalilable: Google Analytics, SiteCatalyst, Mixpanel, Wordpress, Joomla, Drupal, Magento, BigCommerce, Shopify, KISSmetrics, ClickTale.

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
201-500
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Regional Restrictions:
No restrictions.

Other:

Who uses Omniconvert
  • Startups
  • Agencies
  • Enterprises
Desktop Platforms:
  • Windows
  • Macintosh
Languages:
English, Dutch, Polish, Romanian
Regional Restrictions:
No restrictions.

Other:

Who uses Visual Website Optimizer
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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