Compare Optimizely vs KISSmetrics vs Segment

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Crozscore:

92%
what is this?
93%
59%
no significant changes

Crozscore:

87%
what is this?
86%
60%
interest falling

Crozscore:

84%
what is this?
100%
59%
no significant changes
Optimizely  screenshot view 3 more KISSmetrics screenshot view 3 more Segment screenshot

Software Description:

Optimizely allows users to create A/B and multivariate tests to convert website visitors into customers quickly.

Keep the marketing agenda separate from the IT department by using Optimizely and dramatically improve your conversion rates with A/B testing.

Software Description:

KISSmetrics is a web and mobile analytics platforms that allows users to track, analyze and optimize their digital marketing performance. KISSmetrics connects all data to one person by giving an overview of the entire customer journey.

While Google Analytics tells you what’s happening on your site or app, KISSmetrics tell you who’s doing it. With KISSmetrics you can discover where your best customers are coming from, learn how to improve your site, and maximize your conversions.

Over 1500 companies use KISSmetrics to increase their marketing ROI.

Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Features:

  • Analytics
  • Data Export
  • Data Import
  • Scheduling
  • Third-Party Plugins/Add-Ons

Features:

  • A/B Testing
  • Timesheets

Features:

Summary:

  • Create optimization experiments in minutes: No coding or engineering required.

  • Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.

  • Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.

  • Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.

Summary:

  • A/B test reports: Conduct A/B tests to optimize your site, app and overall impact.

  • Funnel reports: Receive funnel reports to see where users are getting stuck.

  • Cohorts: Take advantage of KISSmetric’s cohorts feature that helps you understand how behaviour changes over time.

  • Trusted by more than 1600 companies: Over 1600 companies use KISSmetrics to increase their marketing ROI.

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
201-500
Likes:
9.46k
Followers:
28.9k

Publisher:

Founded:
2008
Based in:
San Francisco
Employees:
51-200
Likes:
40.4k
Followers:

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
11-50
Likes:
5.19k
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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