Compare Optimizely vs Improvely vs Analytics Toolkit

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About Optimizely

Optimizely is the world's leading digital experimentation platform that empowers you to optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.

Optimizely Web enable everyone in your organization to improve every experience, whether your marketing team is seeking to understand the best way to apply advertising dollars or your product team is learning how to build the most engaging product onboarding experience with an elegant, easy-to-use visual editor and state of the art statistics.

Optimizely Full Stack empowers your developers to experiment everywhere. By running experiments in any application, you can iterate on search algorithms, launch new features confidently, and learn the best way to build product experiences for your customers, whether on desktop, mobile, OTT, or any internet connected device.

About Improvely

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

About Analytics Toolkit

Analytics-Toolkit.com is the swiss-army knife of the Google Analytics professional, whether a freelancer or working at an online marketing/CRO agency. It speeds up and automates many daily Google Analytics tasks and helps you greatly improve your productivity. Setups and daily audit & debugging activities have never been easier.

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Summary

  • Create optimization experiments in minutes: No coding or engineering required.

  • Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.

  • Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.

  • Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.

Summary

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

Summary

  • The most advanced Google Analytics audit tool out there

  • Unique E-commerce data validator

  • Google Analytics Anti-Referrer Spam tool

Pricing

  • Starting from: $15.00/month
  • Credit card required: No
  • Starter: $15.00/month (billed monthly)
    Medium: $35/month (billed monthly)
    Agency: $70/month (billed monthly)

FAQs

    What are some applications this service is commonly used in tandem with?
  • Optimizely is an open platform that integrates with many industry leading technologies such as Google Analytics, Adobe Analytics, Segment, Moat and Demandbase.

  • Does this service integrate with any other apps?
  • Optimizely integrates with dozens of third-party technology vendors such as Amplitude, Bizible, Clearbit, Clicktale, CrazyEgg, Full Story, Heap, Wordpress, and many more.

  • Does this service offer multi-user capability (e.g. teams)?
  • Optimizely is built with enterprise-scale collaboration in mind, and offers many features to help users and teams collaborate, and also offer security features such as single sign-on.

  • Who are the main user groups of this service?
  • Optimizely enables every team in your organization to run digital experiments, from marketing to engineers and product development teams.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, Optimizely offers a full set of support documentation as well as an online Academy where you can become certified in Optimizely and digital experimentation.

  • What platforms does this service support?
  • Optimizely is an enterprise SaaS platform that runs on any modern web browser.

  • Does this service offer an API?
  • Yes, Optimizely offers an API which developers can use to access Optimizely functionality outside the app.

FAQs

    No FAQs associated with this application.

FAQs

    Who are the main user groups of this service?
  • Google Analytics professionals, CRO professionals, Online Advertising professionals who use Google Analytics

  • What is this service generally used for?
  • Google Analytics setups, audits, debugging, analysis of data.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics

  • Does this service integrate with any other apps?
  • Google Analytics

  • Does this service offer an API?
  • Not at the moment.

  • Does this service offer multi-user capability (e.g. teams)?
  • Not at the moment.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Online guides, email & phone support.

Vendor Information

Founded:
2009
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
Lansdale
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
219

Other

Who uses Optimizely
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
German, English
Regional Restrictions:
No restrictions.

Other

Regional Restrictions:
No restrictions.

Other

Who uses Analytics Toolkit
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
Must be VAT-registered entity if you reside in the EU. No restrictions if you reside outside of the EU.
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