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About Optimizely

Optimizely is the world's leading digital experimentation platform that empowers you to optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.

Optimizely Web enable everyone in your organization to improve every experience, whether your marketing team is seeking to understand the best way to apply advertising dollars or your product team is learning how to build the most engaging product onboarding experience with an elegant, easy-to-use visual editor and state of the art statistics.

Optimizely Full Stack empowers your developers to experiment everywhere. By running experiments in any application, you can iterate on search algorithms, launch new features confidently, and learn the best way to build product experiences for your customers, whether on desktop, mobile, OTT, or any internet connected device.


  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates


  • Create optimization experiments in minutes: No coding or engineering required.

  • Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.

  • Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.

  • Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.


    What are some applications this service is commonly used in tandem with?
  • Optimizely is an open platform that integrates with many industry leading technologies such as Google Analytics, Adobe Analytics, Segment, Moat and Demandbase.

  • Does this service integrate with any other apps?
  • Optimizely integrates with dozens of third-party technology vendors such as Amplitude, Bizible, Clearbit, Clicktale, CrazyEgg, Full Story, Heap, Wordpress, and many more.

  • Does this service offer multi-user capability (e.g. teams)?
  • Optimizely is built with enterprise-scale collaboration in mind, and offers many features to help users and teams collaborate, and also offer security features such as single sign-on.

  • Who are the main user groups of this service?
  • Optimizely enables every team in your organization to run digital experiments, from marketing to engineers and product development teams.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, Optimizely offers a full set of support documentation as well as an online Academy where you can become certified in Optimizely and digital experimentation.

  • What platforms does this service support?
  • Optimizely is an enterprise SaaS platform that runs on any modern web browser.

  • Does this service offer an API?
  • Yes, Optimizely offers an API which developers can use to access Optimizely functionality outside the app.

Vendor Information

Based in:
San Francisco


Who uses Optimizely
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
English, German
Regional Restrictions:
No restrictions.

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