OptiKPI is a total solution tool built specifically for the gaming industry. It brings the latest marketing automation, orchestration of all marketing activities to engage and retain players, omni-channel marketing, business intelligence and much more together with a user-friendly & intuitive interface to achieve a perfect recipe for a gaming firm's success!
About Zoho Marketing Automation
Zoho Marketing Automation helps businesses of all sizes to influence, educate and engage with their potential customers across channels while delivering a personalized experience through automation. From capturing quality leads to converting them to loyal customers, from optimizing campaigns to web personalization, Zoho Marketing Automation helps you stay on top of your marketing with all the right tools in place. This easy-to-use marketing automation software helps a marketer capture leads, nurture them through automated journeys, analyze lead behavior, and offer a personalized experience across channels. Businesses can create highly targeted campaigns, monitor social media performance, analyze marketing attribution with ROI, plan and organize marketing activities, and much more.
Features
API
Audience Targeting
Batch Permissions & Access
Brand Management
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Data Export
Data Import
Email Integration
External Integrations
Lead Management
Lead Scoring
Marketing Automation
Multi-User
Notifications
Password & Access Management
Social-Media Integration
Features
API
Audience Targeting
Batch Permissions & Access
Brand Management
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Data Export
Data Import
Email Integration
External Integrations
Lead Management
Lead Scoring
Marketing Automation
Multi-User
Notifications
Password & Access Management
Social-Media Integration
Summary
real time marketing automation for gaming operators
fully automated push notifications
triggered smart marketing campaigns
customer retention
customer aquisition
player engagement
Summary
Capture quality leads by adding signup forms and smart pop-ups to your website, landing page and social media posts.
Analyse how your visitors engage with your website, define goals, segment them based on their actions, and create a more personalized experience
Create a customized engagement plan and nurture them with personalized content using automated journeys. Easy to use drag and drop journey builder equipped with a library of templates to choose from.
Engage pro-actively with triggers and responsive actions for journeys and track each lead's journey throughout the funnel with detailed reports
Improve deliverability for your campaigns while obtaining consent and reach the right audience
Run automated email campaigns, SMS, social media campaigns without hassle. Beautiful templates to choose from with easy to use drag-and-drop campaign builder.
Run highly targeted campaigns while assigning lead scores, tags and segments based on their online behaviour such as - opens, clicks, forwards, followups and much more.
Plan your marketing end-to-end on different channels, schedule campaigns, allocate budget and measure ROI using Marketing Planner.
Analyse lead behaviour in real time with a 360 degree view of your leads, measure churn and track high performing channels
Organize webinars, events, run surveys and get customer feedbacks easily. Revive your customers from abandoned shopping carts with purchase abandonment emails.
Pricing
Enterprise
$59.00
25 user(s) / month
Included in plan:
Number of visitors = contact count*10
Lead attribution
Complete journey builder
X-RAY tracing in journeys
A/B testing in landing pages
Landing pages personalization
Advanced targeting pop-ups
Engagement pop-ups
Comparative email reporting
Workspace
Custom roles
Webhooks
Personalized product recommendations in ecommerce
Dedicated IP address
Standard
$19.00
10 user(s) / month
Included in plan:
Number of visitors = contact count*2
Basic contact management (lists and life cycle stages)
Basic segmentation
Signup forms
Basic journey builder and pre-built journey templates
Basic email marketing
SMS and social marketing
Website behavior tracking
Website goals
Compliance check
Premium
$29.00
15 user(s) / month
Included in plan:
Number of visitors = contact count*5
Complete contact management (lists, scoring, tags, life cycle stages)
Advanced segmentation
Advanced journey builder and journey templates with reports
Contact path tracing
Custom re-entry criteria in journeys
Basic pop-up forms
Marketing planner
Advanced email marketing
Email campaign A/B testing
Smart URLs
FAQs
Does this service offer multi-user capability (e.g. teams)?
Yes.
Does this service offer guides, tutorials and or customer support?
Yes.
Does this service offer an API?
Yes.
Who are the main user groups of this service?
Gaming operators, sports betting platforms.
What is this service generally used for?
OptiKPI it brings the latest marketing automation, orchestration of all marketing activities to engage and retain players, omni-channel marketing, business intelligence and much more together with a user-friendly & intuitive interface to achieve a perfect recipe for a gaming firm's success!
FAQs
What is this service generally used for?
Zoho Marketing Automation is used for orchestrating unified and personalized campaigns across channels hassle-free and automated. It is a game-changing platform that revolutionizes your marketing efforts. With its intuitive features, you can effortlessly generate high-quality leads, engage with your audience across multiple channels, and nurture leads to conversion. From creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans, Zoho Marketing Automation empowers you to achieve remarkable results. Whether you run an e-commerce business or need advanced lead nurturing capabilities, this all-in-one solution is designed to supercharge your marketing strategies and drive success.
Does this service offer multi-user capability (e.g. teams)?
Yes, Zoho Marketing Automation is multi-user enabled
What are some applications this service is commonly used in tandem with?
Zoho Marketing Automation is commonly used with a CRM to manage the leads generated.
Does this service offer an API?
Yes, Zoho Marketing Automation offers an API along with a help guide to get you started.
Who are the main user groups of this service?
Zoho Marketing Automation caters to businesses of all sizes and is mainly used by marketers, sales managers, and business development executives.
Does this service integrate with any other apps?
Zoho Marketing Automation integrates with 45+ apps.
Does this service offer guides, tutorials and or customer support?
Yes, Zoho Marketing Automation comes with a bunch of helpful resources including user guides, videos, webinars and round-the-clock customer support.
What platforms does this service support?
Zoho Marketing Automation is a web-based software.
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