Compare OpenBack vs Yodle

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Crozscore:

62%
what is this?
24%
interest falling

Crozscore:

77%
what is this?
33%
44%
interest falling
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Software Description:

OpenBack® is the only Mobile Engagement Platform with Smart Notifications and Device-side Decisions – guaranteed to reach every user every time. Compose feature-rich notifications that drive action and get results.

Get Smart, grow aggressively and stay compliant.

Founded in 2015, OpenBack is headquartered in Dublin with offices in San Francisco and London. Many of the world’s leading mobile companies use OpenBack, including the mobile operator Elisa, JumpStart Games, Ultimate Rugby, HelloHeart and hundreds of others.

Software Description:

Yodle is digital marketing platform that helps small, local business owners find and retain customers. It is online marketing, email marketing, social media marketing and SEO all-in-one tool.

Users can create desktop and mobile websites, in order to increase their own online visibility, as well as appealing social media pages.

Yodle's primary function is to serve as marketing and advertising tool for local small businesses in more than 250 industries.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Lead Management
  • Keyword Tracking
  • Dashboard
  • Data Visualization
  • Customer Management
  • Marketing Automation
  • Audience Targeting
  • Social-Media Integration

Summary:

  • Advanced Deep Links

  • A/B Testing / Control Groups

  • 20+ User Audience Segment Trigger Groups

  • 25+ Delivery Moment Trigger Groups

  • Advanced Marketing Automation

  • Auto-Language Support

  • Intelligent Routing - Omni-channel Orchestration

  • Advanced Interactive Notifications

  • Notification Fallback Delivery

  • Notification Analytics - Complete funnel analysis

Summary:

  • Web Presence

  • Local Search Placement

  • Social Media

  • Customer Reviews

  • Email Marketing

  • Special Offers

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.
  • Business OpenBack plan with Dashboard access >100K+
  • Advanced OpenBack plan for Enterprises with custom needs

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service providers and other integrations include Adobe Marketing Cloud, Braze, Pega, Google Analytics, Oracle, Salesforce Marketing Cloud, Emarsys, Optimove, Mparticle, Segment and Tealium

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Phone Support, Online Support, Video, Email Support

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What platforms does this service support?
  • Yodle is web-based platform.

  • What is this service generally used for?
  • Yodle is used as online marketing platform.

  • Who are the main user groups of this service?
  • Main users of this service are small local businesses.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
387

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:
5.15k

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses Yodle
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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