Compare OpenBack vs Pardot vs SharpSpring

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Crozscore:

62%
what is this?
24%
interest falling

Crozscore:

87%
what is this?
83%
52%
interest rising

Crozscore:

81%
what is this?
52%
48%
interest falling
OpenBack screenshot view 4 more Pardot screenshot view 5 more SharpSpring screenshot view 5 more

Software Description:

OpenBack® is the only Mobile Engagement Platform with Smart Notifications and Device-side Decisions – guaranteed to reach every user every time. Compose feature-rich notifications that drive action and get results.

Get Smart, grow aggressively and stay compliant.

Founded in 2015, OpenBack is headquartered in Dublin with offices in San Francisco and London. Many of the world’s leading mobile companies use OpenBack, including the mobile operator Elisa, JumpStart Games, Ultimate Rugby, HelloHeart and hundreds of others.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

SharpSpring automates online marketing, drives more leads, helps convert them into clients, and manages customer relations. It is a perfect solution for marketing agencies and enterprises that need automated marketing workflows.

It is a fairly robust platform, including features like behavior-based email marketing, CRM, workflow maker, dynamic reports, landing page developer, and integration with an array of applications.

It makes it possible to recognize unknown site visitors on the basis of their IP addresses. Also, users can build blogs and landing pages, taking advantage of design and template library.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Forecasting
  • Data Visualization
  • Google Apps Integration
  • Scheduling
  • Social-Media Integration
  • External Integrations
  • Email Integration
  • Multi-User
  • Notifications
  • Data Export
  • Data Import
  • Brand Management
  • Marketing Automation
  • Audience Targeting
  • Customer Management
  • Lead Management
  • Lead Scoring
  • Dashboard
  • A/B Testing
  • API
  • Conversion Tracking

Summary:

  • Advanced Deep Links

  • A/B Testing / Control Groups

  • 20+ User Audience Segment Trigger Groups

  • 25+ Delivery Moment Trigger Groups

  • Advanced Marketing Automation

  • Auto-Language Support

  • Intelligent Routing - Omni-channel Orchestration

  • Advanced Interactive Notifications

  • Notification Fallback Delivery

  • Notification Analytics - Complete funnel analysis

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

  • Behavioral-Based Email Automation

  • Dynamic Forms Built for Conversion

  • Engage Leads at Critical Points

  • VisitorID Identifies More Leads

  • Built-in and 3rd-Party CRM

  • Landing Pages That Convert

  • Get Blogging in Minutes

  • Connected and Flexible

  • Auto-Responders

  • Campaign Segmentation

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.
  • Business OpenBack plan with Dashboard access >100K+
  • Advanced OpenBack plan for Enterprises with custom needs

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

1,500 Contacts

$400.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Dynamic Landing Pages
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

10,000 Contacts

$600.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • Dynamic Landing Pages
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

20,000 Contacts

$800.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • Dynamic Landing Pages
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service providers and other integrations include Adobe Marketing Cloud, Braze, Pega, Google Analytics, Oracle, Salesforce Marketing Cloud, Emarsys, Optimove, Mparticle, Segment and Tealium

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Webinars, Technical Support, Help Files, Support Ticket, Support Hotline, Contextual Help In-App, Email.

  • What is this service generally used for?
  • It is used for marketing automation.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • Does this service integrate with any other apps?
  • Integrations available: Salesforce, Magneto, Formstack, Facebook, Twitter, Gmail, Cisco WebEx, Zoho CRM, Zapier, Wufoo, LinkedIn, Slack, Pipedrive, Acuity Scheduling, WordPress, Zendesk, Shopify, LiveAgent, SurveyGizmo, Instapage, GoToMeeting.

  • Who are the main user groups of this service?
  • Main users of SharpSpring are marketing agencies.

  • What platforms does this service support?
  • Sharpspring is a cloud-based platform with Anrdoid and iOS apps.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with CRM applications.

  • Does this service offer an API?
  • Yes, SharpSpring offers an API.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
387

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
35k
Followers:
69.7k

Publisher:

Founded:
-
Based in:
Gainesville
Employees:
51-200
Likes:
Followers:

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses SharpSpring
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Turkish, Dutch, Portuguese, English, Spanish, French, German, Italian
Regional Restrictions:
No restrictions.
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