Compare OpenBack vs WebEngage vs SALESmanago

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59%
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24%
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Crozscore:

83%
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Crozscore:

81%
what is this?
86%
39%
interest rising
OpenBack screenshot view 4 more WebEngage screenshot view 3 more SALESmanago screenshot view 4 more

Software Description:

OpenBack is an intelligent notifications delivery application designed to significantly enhance app engagement and usage by sending the perfect one-to-one notifications to users at the very right moment. With OpenBack, companies are able to configure their mobile apps to send personalized notifications that empower users to perform the desired actions, thereby improving engagement and retention.

The software utilizes a user-centric approach with their notifications, an element that is not offered by push notifications. OpenBack gives users total full notification management along with a plethora of features including over 40 user-centric triggers, machine learning triggers, intuitive dashboards, and analytics to name a few.

Smart Notifications use 200+ device data points and machine learning arranged into 40 simple-to-use triggers; helping apps achieve open rates of over 42%, compared to the industry norm of 2-6% with push. Contextual triggers include local device time, location, other apps installed, wi-fi connectivity, device unlock and more. Since everything happens out on the mobile device, OpenBack uses real-time device data to trigger each notification at the best moment for every user, resulting in a highly personalized user experience.

Additional product features include support for multiple message types, multi-apps, advanced language localization, Intelligent Routing, campaign management (before and after delivery) and proper message tracking (e.g., opens, clicks, dismisses, messages delivered, influenced opens and next action).

Make every notification count!

Software Description:

WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push
In-app
SMS
Web Push
Email
On-site Notifications
On-site Surveys
On-site Feedback.

WebEngage, B2C marketing cloud for cross-channel user engagement across channels.

Through WebEngage, companies can create complex lifecycle campaigns in seconds using the visual workflow designer.

Software Description:

SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. We are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic and personalized website content, social media marketing, online advertising, and mobile marketing. Our unique methodology is done by powering the real-time flow of customer behavioral and transactional data.

Our goal is to create a product that empowers its users to implement any kind of marketing processes they desire. This is done by working with our customers every step of the way and customizing SALESmanago to their most specific needs.

We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes. Our software enables our customers to achieve outstanding sales results by implementing a complete range of automated and personalized marketing in a multichannel environment.

We understand that software is not all. Each of our customers gets dedicated specialized support from our Marketing Automation specialist that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Link Tracking
  • Data Import
  • External Integrations
  • Conversion Tracking
  • Data Visualization
  • Multi-User
  • A/B Testing
  • Scheduling
  • Dashboard
  • Contact Sharing
  • Email Integration
  • Audience Targeting
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Analytics
  • API
  • Notifications

Features:

  • Multi-Site
  • SAP Integration
  • Scheduling
  • BitCoin
  • Multi-Account
  • Supplier Management
  • Dashboard
  • Calendar Management
  • Analytics
  • Referral Tracking
  • Data Visualization
  • A/B Testing
  • Brand Management
  • Contact Sharing
  • Contact Management
  • Audience Targeting
  • Email Integration
  • API
  • Data Export
  • Marketing Automation
  • Notifications
  • Social-Media Integration
  • Customer Management
  • Multi-User
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Data Import
  • Conversion Tracking

Summary:

  • Easy to use smart notification solution.

  • Delivers app notifications at the best moment for every user.

  • 35+ contextual trigger groups: from time, locations, device unlock and more.

  • Manage and track notification campaigns via intuitive dashboards.

Summary:

  • WebEngage, B2C marketing cloud for cross-channel user engagement across channels like Email, SMS, Onsite, Mobile Push/In-app messaging and Browser Push.

  • Notifications: Push short & targeted notifications on your site.

  • WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.

  • WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages

  • Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

  • Custom Forms: Define your own feedback categories. Add fields for each category using our drag-drop form builder.

  • Custom Styling: Style the feedback form in your own way. Use our online CSS editor to create a skin for your site.

  • Multi-admin Support: Add support agents. Everyone collaborates through the WebEngage dashboard.

  • Survey Builder: Easy to use, drag and drop form builder. Variety of question types supported.

  • Targeting Rules: Target visitors by geographic locations, URL patterns, referring websites, cookies, time spent and lot more.

Summary:

    No key features associated with this application.

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.

Freemium

Free

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service provider.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    No FAQs associated with this application.

FAQs:

    What is this service generally used for?
  • SALESmango is generally used for the following purposes:

    Monitoring code integration.
    Adding and deleting contacts with details.
    Adding and deleting tags.
    Management of external events.
    Management of coupons.
    Contact activity export.
    Management of contacts list.
    Sending emails.
    Management of users tasks.
    Management of automation rules.
    Monitoring AJAX/JavaScript events.
    Sending external events through JavaScript.

  • Who are the main user groups of this service?
  • We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes.

  • Does this service offer guides, tutorials and or customer support?
  • Each of our customers gets dedicated specialized support from our Marketing Automation specialists that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

  • Does this service integrate with any other apps?
  • Yes, SALESmango integrates with the following apps:

    e-Commerce:

    Magento, PrestaShop, IAI-Shop, Shoper, Atomstore, 2ClickShop, WooCommerce, Ebexo, and Selly.

    CRM and ERP:

    Salesforce, SAP Business One, LiveSpace CRM, SugarCRM, RedmineCRM, and Berberis.

    Social Media:

    Facebook, Facebook Custom Audiences, Facebook Ads, and Twitter.

    Supporting tools:
    Zapier.com, Landingi.pl, Quartic, Ankietka.pl, Mysurveylab.com, Survicate, and Livechat1.pl.

    Communication:

    Smsapi.pl, SerwerSMS.pl, Materna Communications, Tide software, Sit mobile, ViaNett, MailChimp, Redlink, Advanced Telecom, Euro-SMS, IMOBIS, Labyrtintti, GSMS, Sales traffic, Sinhro, Voice.com, SMS sendroimp, Esendex, Publi, Text Marketer, Spryng, Modica, InfoBIP, Twilio, Comapi, GUPSHUP, and Eurocom.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
396

Publisher:

Founded:
2011
Based in:
Goregaon
Employees:
11-50
Likes:
11.3k
Followers:
2.47k

Publisher:

Founded:
-
Based in:
Krakow
Employees:
201-500
Likes:
94.2k
Followers:
3.86k

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses WebEngage
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
Arabic, Tibetan, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Hindi, Hungarian, Armenian, Indonesian, Icelandic, Chinese, Vietnamese, Turkish, Thai, Tatar, Italian, Japanese, Georgian
Regional Restrictions:
No restrictions.

Other:

Who uses SALESmanago
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Polish, Spanish, English, German
Regional Restrictions:
No restrictions.
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