Compare OpenBack vs SALESmanago vs SAS Institute

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Crozscore:

57%
what is this?
25%
interest falling

Crozscore:

86%
what is this?
85%
39%
no significant changes

Crozscore:

90%
what is this?
80%
57%
interest falling
OpenBack screenshot view 4 more SALESmanago screenshot view 4 more SAS Institute screenshot view 3 more

Software Description:

OpenBack is an intelligent notifications delivery application designed to significantly enhance app engagement and usage by sending the perfect one-to-one notifications to users at the very right moment. With OpenBack, companies are able to configure their mobile apps to send personalized notifications that empower users to perform the desired actions, thereby improving engagement and retention.

The software utilizes a user-centric approach with their notifications, an element that is not offered by push notifications. OpenBack gives users total full notification management along with a plethora of features including over 40 user-centric triggers, machine learning triggers, intuitive dashboards, and analytics to name a few.

Smart Notifications use 200+ device data points and machine learning arranged into 40 simple-to-use triggers; helping apps achieve open rates of over 42%, compared to the industry norm of 2-6% with push. Contextual triggers include local device time, location, other apps installed, wi-fi connectivity, device unlock and more. Since everything happens out on the mobile device, OpenBack uses real-time device data to trigger each notification at the best moment for every user, resulting in a highly personalized user experience.

Additional product features include support for multiple message types, multi-apps, advanced language localization, Intelligent Routing, campaign management (before and after delivery) and proper message tracking (e.g., opens, clicks, dismisses, messages delivered, influenced opens and next action).

Make every notification count!

Software Description:

SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. We are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic and personalized website content, social media marketing, online advertising, and mobile marketing. Our unique methodology is done by powering the real-time flow of customer behavioral and transactional data.

Our goal is to create a product that empowers its users to implement any kind of marketing processes they desire. This is done by working with our customers every step of the way and customizing SALESmanago to their most specific needs.

We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes. Our software enables our customers to achieve outstanding sales results by implementing a complete range of automated and personalized marketing in a multichannel environment.

We understand that software is not all. Each of our customers gets dedicated specialized support from our Marketing Automation specialist that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Multi-Site
  • SAP Integration
  • Scheduling
  • BitCoin
  • Multi-Account
  • Supplier Management
  • Dashboard
  • Calendar Management
  • Analytics
  • Referral Tracking
  • Data Visualization
  • A/B Testing
  • Brand Management
  • Contact Sharing
  • Contact Management
  • Audience Targeting
  • Email Integration
  • API
  • Data Export
  • Marketing Automation
  • Notifications
  • Social-Media Integration
  • Customer Management
  • Multi-User
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Data Import
  • Conversion Tracking

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Summary:

  • Easy to use smart notification solution.

  • Delivers app notifications at the best moment for every user.

  • 35+ contextual trigger groups: from time, locations, device unlock and more.

  • Manage and track notification campaigns via intuitive dashboards.

Summary:

    No key features associated with this application.

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service provider.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    What is this service generally used for?
  • SALESmango is generally used for the following purposes:

    Monitoring code integration.
    Adding and deleting contacts with details.
    Adding and deleting tags.
    Management of external events.
    Management of coupons.
    Contact activity export.
    Management of contacts list.
    Sending emails.
    Management of users tasks.
    Management of automation rules.
    Monitoring AJAX/JavaScript events.
    Sending external events through JavaScript.

  • Who are the main user groups of this service?
  • We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes.

  • Does this service offer guides, tutorials and or customer support?
  • Each of our customers gets dedicated specialized support from our Marketing Automation specialists that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

  • Does this service integrate with any other apps?
  • Yes, SALESmango integrates with the following apps:

    e-Commerce:

    Magento, PrestaShop, IAI-Shop, Shoper, Atomstore, 2ClickShop, WooCommerce, Ebexo, and Selly.

    CRM and ERP:

    Salesforce, SAP Business One, LiveSpace CRM, SugarCRM, RedmineCRM, and Berberis.

    Social Media:

    Facebook, Facebook Custom Audiences, Facebook Ads, and Twitter.

    Supporting tools:
    Zapier.com, Landingi.pl, Quartic, Ankietka.pl, Mysurveylab.com, Survicate, and Livechat1.pl.

    Communication:

    Smsapi.pl, SerwerSMS.pl, Materna Communications, Tide software, Sit mobile, ViaNett, MailChimp, Redlink, Advanced Telecom, Euro-SMS, IMOBIS, Labyrtintti, GSMS, Sales traffic, Sinhro, Voice.com, SMS sendroimp, Esendex, Publi, Text Marketer, Spryng, Modica, InfoBIP, Twilio, Comapi, GUPSHUP, and Eurocom.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Krakow
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
242k
Followers:
54.3k

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses SALESmanago
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
German, Spanish, English, Polish
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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