Compare OpenBack vs StoreYa vs Marketo

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Crozscore:

60%
what is this?
24%
interest falling

Crozscore:

80%
what is this?
61%
40%
no significant changes

Crozscore:

86%
what is this?
80%
56%
interest rising
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Software Description:

OpenBack is an intelligent notifications delivery application designed to significantly enhance app engagement and usage by sending the perfect one-to-one notifications to users at the very right moment. With OpenBack, companies are able to configure their mobile apps to send personalized notifications that empower users to perform the desired actions, thereby improving engagement and retention.

The software utilizes a user-centric approach with their notifications, an element that is not offered by push notifications. OpenBack gives users total full notification management along with a plethora of features including over 40 user-centric triggers, machine learning triggers, intuitive dashboards, and analytics to name a few.

Smart Notifications use 200+ device data points and machine learning arranged into 40 simple-to-use triggers; helping apps achieve open rates of over 42%, compared to the industry norm of 2-6% with push. Contextual triggers include local device time, location, other apps installed, wi-fi connectivity, device unlock and more. Since everything happens out on the mobile device, OpenBack uses real-time device data to trigger each notification at the best moment for every user, resulting in a highly personalized user experience.

Additional product features include support for multiple message types, multi-apps, advanced language localization, Intelligent Routing, campaign management (before and after delivery) and proper message tracking (e.g., opens, clicks, dismisses, messages delivered, influenced opens and next action).

Make every notification count!

Software Description:

With StoreYa eCommerce stores owners can smoothly drive traffic to their store, directly from search engines, or social media accounts.

It provides social marketing tools, that makes use of coupons, group deals, special offers, as well as particular usage of gamification features. StoreYa connects existing eCommerce stores directly to business’s Facebook page.

Users of StoreYa have a wide assortment of powerful marketing tools, offered by one service. Thanks to it, they can reach prospective buyers, allow new visitors, and repeat customers.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Dashboard
  • Data Visualization
  • Audience Targeting
  • API
  • Social-Media Integration
  • Customer Management
  • External Integrations
  • Lead Management
  • Marketing Automation
  • Data Export
  • Data Import

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Summary:

  • Easy to use smart notification solution.

  • Delivers app notifications at the best moment for every user.

  • 35+ contextual trigger groups: from time, locations, device unlock and more.

  • Manage and track notification campaigns via intuitive dashboards.

Summary:

  • Launch Social Marketing Campaigns on Facebook Website, Blog

  • One click inventory import from all major eCommerce platform

  • No design or coding skills required to setup Facebook store

  • Boost fans & followers on: Facebook, Twitter, G+, Linkedin

  • Capture email leads daily using our marketing tools

  • Lead generation of users ready to purchase

  • Easy one-click-import solution for all of your social network

  • Automatic bid optimizer

  • Referral program

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.

Basic

$67.00
1 user(s) / month
Included in plan:
  • 33% discount on the first month!
  • 200-500 Visitors
  • 4-6 est. monthly sales
  • Manual set up
  • Automatic bid optimizer
  • Dynamic keywords & ads
  • Learning machine
  • Dashboard

Standard

$335.00
1 user(s) / month
Included in plan:
  • 33% discount on the first month!
  • 1,000 - 2,000 monthly visitors
  • 20-30 est. monthly sales
  • Works On Any Site
  • Manual set up
  • Automatic bid optimizer
  • Dynamic keywords & ads
  • Learning machine
  • Dashboard

Pro

$1,000.00
1 user(s) / month
Included in plan:
  • 33% discount on the first month!
  • 3,000-6,000 est. monthly visitors
  • 60-90 est. monthly sales
  • Works On Any Site
  • Manual set up
  • Automatic bid optimizer
  • Dynamic keywords & ads
  • Learning machine
  • Dashboard
  • Support

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service provider.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • What platforms does this service support?
  • Linux, Mac, Windows, Web-based.

  • Does this service integrate with any other apps?
  • It integrates with various eCommerce software.

  • What is this service generally used for?
  • This service is used as marketing automation and social media marketing tool.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • This application is being used in tandem with social media and shopping cart platforms.

  • Does this service offer an API?
  • StoreYa offers API.

  • Who are the main user groups of this service?
  • Main users of StoreYa are Large Enterprises, Mid Size Business and Small Business.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
180k
Followers:
161k

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses StoreYa
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
German, French, Japanese, English
Regional Restrictions:
No restrictions.
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