Compare OpenBack vs Marketo vs SimplyCast 360

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Crozscore:

62%
what is this?
24%
interest falling

Crozscore:

85%
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78%
56%
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Crozscore:

83%
what is this?
100%
41%
interest falling
OpenBack screenshot view 4 more Marketo screenshot view 5 more SimplyCast 360 screenshot

Software Description:

OpenBack® is the only Mobile Engagement Platform with Smart Notifications and Device-side Decisions – guaranteed to reach every user every time. Compose feature-rich notifications that drive action and get results.

Get Smart, grow aggressively and stay compliant.

Founded in 2015, OpenBack is headquartered in Dublin with offices in San Francisco and London. Many of the world’s leading mobile companies use OpenBack, including the mobile operator Elisa, JumpStart Games, Ultimate Rugby, HelloHeart and hundreds of others.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names in retail, non-profit, and hospitality, SimplyCast provides organizations with the ability to effectively reach customers on their preferred mode of communication.

Based in Dartmouth, Nova Scotia, Canada, SimplyCast enables businesses to form strong relationships with clients, save time, and boost revenue. SimplyCast’s platform includes the ability to track marketing campaigns and view results, allowing for the ability to monitor the success of each campaign and to see whether improvements can be made in any area of the project.

SimplyCast offers more than 20 channels in one place, all developed in-house versus third-party integrations. This is more than any competitors offer. SimplyCast provides many options to integrate data from third-party services as well and is continuously adding more capabilities and developing more partnerships.

What sets SimplyCast apart is the platform’s ability to provide a communication platform that small, medium and large organizations can use with limited technological and IT experience. Drag-and-drop editors and workspaces make it possible for companies to easily create all-encompassing marketing and communication campaigns — making connecting with audiences a simple, personal, and automatic process. 

SimplyCast leverages its technology to help organizations solve their internal and external communication needs. From lead nurturing campaigns, drip campaigns, and event planning, to SMS reminders, fax promotions, and more, SimplyCast found the communication problems most organizations were facing and solved them with its unique, scalable, and diverse platform.

In February 2017, SimplyCast launched its emergency communication platform: EmergHub. This new, innovative platform is designed to aid in streamlining communication in emergency situations. EmergHub is the world’s first application with a common operating picture showing local areas and their interaction with emergency messages, making the platform the first technology to connect all stakeholders in an emergency situation by using an all-in-one platform for communications. EmergHub has the capability to provide prompt situational awareness through its emergency-specific tools: Alerts, OnCall, Recall, Instant Teleconference, Command Hub, IVR Builder, Blueprints, and Maps.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Third-Party Plugins/Add-Ons
  • Scheduling
  • Dashboard
  • Calendar Management
  • A/B Testing
  • Data Visualization
  • Social-Media Integration
  • Password & Access Management
  • Customer Management
  • Batch Permissions & Access
  • External Integrations
  • Lead Management
  • Multi-User
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Contact Management
  • Contact Sharing
  • Brand Management
  • Data Import
  • Conversion Tracking

Summary:

  • Advanced Deep Links

  • A/B Testing / Control Groups

  • 20+ User Audience Segment Trigger Groups

  • 25+ Delivery Moment Trigger Groups

  • Advanced Marketing Automation

  • Auto-Language Support

  • Intelligent Routing - Omni-channel Orchestration

  • Advanced Interactive Notifications

  • Notification Fallback Delivery

  • Notification Analytics - Complete funnel analysis

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

    No key features associated with this application.

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.
  • Business OpenBack plan with Dashboard access >100K+
  • Advanced OpenBack plan for Enterprises with custom needs

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Free for Life

Free
Included in plan:
  • 2000 contacts
  • 1 360 automation project
  • 2 online forms
  • 2 web surveys
  • 1 Twitter project
  • 2 Facebook project
  • 1 landing page
  • Free CRM

Start-up

$99.00
2 user(s) / month
Included in plan:
  • 3000 contacts
  • Unlimited 360 automation projects
  • 5 online forms
  • 20 landing pages
  • Start-up Twitter
  • Start-up Facebook
  • Free CRM
  • Free Sonar Web Tracking

Basic

$199.00
3 user(s) / month
Included in plan:
  • 7000 contacts
  • Unlimited 360 automation projects
  • 10 online forms
  • 50 landing page projects
  • Basic Twitter
  • Basic Facebook
  • Free CRM
  • Free Sonar Web Tracking

Professional

$299.00
4 user(s) / month
Included in plan:
  • 15000 contacts
  • Unlimited 360 automation projects
  • 20 online forms
  • 100 landing page projects
  • Professional Twitter
  • Professional Facebook
  • Free CRM
  • Free Sonar Web Tracking

Enterprise

$499.00
5 user(s) / month
Included in plan:
  • 50000 contacts
  • Unlimited 360 automation projects
  • Unlimited online forms
  • Unlimited landing page projects
  • Enterprise Twitter
  • Enterprise Facebook
  • Free CRM
  • Free Sonar Web Tracking

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service providers and other integrations include Adobe Marketing Cloud, Braze, Pega, Google Analytics, Oracle, Salesforce Marketing Cloud, Emarsys, Optimove, Mparticle, Segment and Tealium

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
2.93k
Followers:
48.5k

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
German, English, Japanese, French
Regional Restrictions:
No restrictions.

Other:

Who uses SimplyCast 360
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Russian, German, English, Arabic, French
Regional Restrictions:
No restrictions.
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