Compare OpenBack vs Pardot vs iZooto

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Crozscore:

57%
what is this?
25%
interest falling

Crozscore:

86%
what is this?
82%
52%
interest falling

Crozscore:

85%
what is this?
84%
33%
interest falling
OpenBack screenshot view 4 more Pardot screenshot view 5 more iZooto screenshot view 4 more

Software Description:

OpenBack is an intelligent notifications delivery application designed to significantly enhance app engagement and usage by sending the perfect one-to-one notifications to users at the very right moment. With OpenBack, companies are able to configure their mobile apps to send personalized notifications that empower users to perform the desired actions, thereby improving engagement and retention.

The software utilizes a user-centric approach with their notifications, an element that is not offered by push notifications. OpenBack gives users total full notification management along with a plethora of features including over 40 user-centric triggers, machine learning triggers, intuitive dashboards, and analytics to name a few.

Smart Notifications use 200+ device data points and machine learning arranged into 40 simple-to-use triggers; helping apps achieve open rates of over 42%, compared to the industry norm of 2-6% with push. Contextual triggers include local device time, location, other apps installed, wi-fi connectivity, device unlock and more. Since everything happens out on the mobile device, OpenBack uses real-time device data to trigger each notification at the best moment for every user, resulting in a highly personalized user experience.

Additional product features include support for multiple message types, multi-apps, advanced language localization, Intelligent Routing, campaign management (before and after delivery) and proper message tracking (e.g., opens, clicks, dismisses, messages delivered, influenced opens and next action).

Make every notification count!

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

iZooto is an audience re-engagement tool that drives higher conversions, order fulfillment, and user callback exponentially. iZooto’s Web Push Notification platform allows businesses to send Push Messages to consenting customers on their Mobile & Desktop, without any App.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Dashboard
  • Scheduling
  • Multi-User
  • Audience Targeting
  • Notifications
  • Marketing Automation
  • Conversion Tracking

Summary:

  • Easy to use smart notification solution.

  • Delivers app notifications at the best moment for every user.

  • 35+ contextual trigger groups: from time, locations, device unlock and more.

  • Manage and track notification campaigns via intuitive dashboards.

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

    No key features associated with this application.

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Solo - Forever Free

Free
Included in plan:
  • Custom Subscription Prompts
  • Campaign Performance Reports
  • Subscriber Profile Reports
  • Subscriber Churn Report
  • Call To Action Buttons
  • Automated Notification Expiry
  • Social Action Buttons
  • Banner Image Notifications

Team

$25.00
1 user(s) / month
Included in plan:
  • Subscription Process Templates
  • No iZooto Branding
  • Click to Response filter
  • Time Zone Specific Scheduling
  • Scheduling Notifications
  • Subscription Date Targeting
  • Device Targeting
  • Geo Location Targeting
  • Custom Subscription Prompts
  • Campaign Performance Reports
  • Subscriber Profile Reports
  • Subscriber Churn Report
  • Call To Action Buttons
  • Automated Notification Expiry
  • Social Action Buttons
  • Banner Image Notifications

Business

$75.00
1 user(s) / month
Included in plan:
  • Recurring Notification Campaigns
  • User Properties
  • Event Based Targeting
  • Custom Domain
  • Subscription Process Templates
  • No iZooto Branding
  • Click to Response Filter
  • Time Zone Specific Scheduling
  • Scheduling Notifications
  • Subscription Date Targeting
  • Device Targeting
  • Geo Location Targeting
  • Custom Subscription Prompts
  • Campaign Performance Reports
  • Subscriber Profile Reports
  • Subscriber Churn Report
  • Call To Action Buttons
  • Automated Notification Expiry
  • Social Action Buttons
  • Banner Image Notifications

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service provider.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Google Analytics, Mixpanel

  • Does this service integrate with any other apps?
  • No.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • What platforms does this service support?
  • Google Chrome, FireFox, Browser, Safari, iOs

  • Who are the main user groups of this service?
  • E-commerce Websites, Start ups
    Marketeers , Sales People , CEOs ,

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • What is this service generally used for?
  • Web Push Notifications to increase conversions by tracking the customers, re-targeting them and sending them personalized Push Notifications that supports their specific needs

  • Does this service offer an API?
  • Yes

Publisher:

Founded:
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Based in:
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Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Seattle
Employees:
11-50
Likes:
Followers:

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses iZooto
  • Personal
  • Freelance
  • Startups
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • iOS
  • Android
Languages:
Arabic, English, Japanese, Chinese
Regional Restrictions:
No restrictions.
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