Compare OpenBack vs Eloqua vs SAS Institute

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62%
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Crozscore:

91%
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92%
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Software Description:

OpenBack® is the only Mobile Engagement Platform with Smart Notifications and Device-side Decisions – guaranteed to reach every user every time. Compose feature-rich notifications that drive action and get results.

Get Smart, grow aggressively and stay compliant.

Founded in 2015, OpenBack is headquartered in Dublin with offices in San Francisco and London. Many of the world’s leading mobile companies use OpenBack, including the mobile operator Elisa, JumpStart Games, Ultimate Rugby, HelloHeart and hundreds of others.

Software Description:

Eloqua is a very powerful product that helps with marketing automation across multiple channels, including email, display search, web, video, and mobile. This software provides tools to segment and target specific audiences with the most relevant content.

This software is used by marketers, primarily B2B marketers, to help automate the lead generation process. It features a database which stores prospect and customer information, an emailer which sends emails to prospects and customers, and a website monitoring system which tracks prospect and customer activity on websites under control of the marketer.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Social-Media Integration
  • Multi-User
  • Dashboard
  • Notifications
  • API
  • Data Export
  • Data Import
  • Scheduling
  • A/B Testing
  • Email Integration
  • Marketing Automation
  • Calendar Management
  • Data Visualization
  • Lead Scoring
  • Customer Management
  • Contact Management
  • Lead Management
  • Audience Targeting

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Summary:

  • Advanced Deep Links

  • A/B Testing / Control Groups

  • 20+ User Audience Segment Trigger Groups

  • 25+ Delivery Moment Trigger Groups

  • Advanced Marketing Automation

  • Auto-Language Support

  • Intelligent Routing - Omni-channel Orchestration

  • Advanced Interactive Notifications

  • Notification Fallback Delivery

  • Notification Analytics - Complete funnel analysis

Summary:

  • Targeting and Segmentation

  • Campaign Management

  • Lead Management

  • Marketing Measurement

  • Sales and Marketing Alignment

  • Marketing Content Database

  • Landing pages and forms

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.
  • Business OpenBack plan with Dashboard access >100K+
  • Advanced OpenBack plan for Enterprises with custom needs

Basic

$2,000.00
10 user(s) / month
Included in plan:
  • Real Time Dashboard & Reporting
  • Benchmarking
  • Oracle Eloqua Insight Reporter
  • Unified Marketing Calendar
  • Best Practice Templates / Programs & Tools
  • Basic Security Administration
  • Simplified Interface
  • Oracle Cloud Support
  • Mobile Friendly
  • Lead Scoring & Routing
  • Marketing Contact / Lead Database
  • Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
  • AppCloud Access
  • Stand-Alone Events / Webcasts
  • Simple Emails
  • Simple Campaign with A/B Testing
  • Oracle Eloqua Social Sign On
  • Contact / Account Profile-Based Segmentation
  • Rich Audience Segmentation
  • Marketing Asset Management
  • Digital Body Language
  • Dynamic Content
  • Sales Notifications & Alerts
  • Oracle Eloqua Profiler for 5 Users
  • Oracle Eloqua Engage for 5 Users
  • API Access for Custom Integrations
  • Data Import / Export Engine
  • Plug In CRM Integrations

Standard

$4,000.00
50 user(s) / month
Included in plan:
  • Real Time Dashboard & Reporting
  • Benchmarking
  • Oracle Eloqua Insight Reporter
  • Oracle Eloqua Insight Analyzer for 1 User
  • Unified Marketing Calendar
  • Best Practice Templates / Programs & Tools
  • Basic Security Administration
  • Custom Security Administration
  • Simplified Interface
  • Oracle Cloud Support
  • Mobile Friendly
  • Lead Scoring & Routing
  • Marketing Contact / Lead Database
  • Multi-Lead Scoring & Advanced Routing
  • Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
  • AppCloud Access
  • Stand-Alone Events / Webcasts
  • Event Management Module: Customer Multi-Session Events
  • Simple Emails
  • Simple Campaign with A/B Testing
  • Oracle Eloqua Social Sign On
  • Digital Advertising
  • Contact / Account Profile-Based Segmentation
  • Rich Audience Segmentation
  • Marketing Asset Management
  • Digital Body Language
  • Advanced Data Cleansing
  • Dynamic Content
  • Sales Notifications & Alerts
  • Single Sign On for Salesforce.com
  • Oracle Eloqua Profiler for 10 Users
  • Oracle Eloqua Engage for 10 Users
  • API Access for Custom Integrations
  • Data Import / Export Engine
  • Plug In CRM Integrations
  • Oracle Eloqua Data Tools Cloud Service (Custom Data Objects & Data Tools)

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service providers and other integrations include Adobe Marketing Cloud, Braze, Pega, Google Analytics, Oracle, Salesforce Marketing Cloud, Emarsys, Optimove, Mparticle, Segment and Tealium

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    What platforms does this service support?
  • Email Support, Live Chat, Phone Support, and Video Tutorials.

  • Who are the main user groups of this service?
  • Users of Eloque include marketers in small, medium, and large enterprises.

  • Does this service integrate with any other apps?
  • Yes, Eloqua integrates with:

    Dropbox, Zendesk, Campaign Monitor, Klipfolio, ion interactive, BOARD, MediaValet, Oktopost, etouches, and more.

  • Does this service offer an API?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Phone Support, Video Tutorials, Email support, and Live Chat.

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • What is this service generally used for?
  • The service is generally used for marketing automation.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
387

Publisher:

Founded:
-
Based in:
Redwood Shores
Employees:
10001+
Likes:
68.9k
Followers:
65.4k

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses Eloqua
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, German
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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