Compare OpenBack vs SALESmanago vs Eloqua

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55%
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81%
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89%
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Software Description:

OpenBack is an intelligent notifications delivery application designed to significantly enhance app engagement and usage by sending the perfect one-to-one notifications to users at the very right moment. With OpenBack, companies are able to configure their mobile apps to send personalized notifications that empower users to perform the desired actions, thereby improving engagement and retention.

The software utilizes a user-centric approach with their notifications, an element that is not offered by push notifications. OpenBack gives users total full notification management along with a plethora of features including over 40 user-centric triggers, machine learning triggers, intuitive dashboards, and analytics to name a few.

Smart Notifications use 200+ device data points and machine learning arranged into 40 simple-to-use triggers; helping apps achieve open rates of over 42%, compared to the industry norm of 2-6% with push. Contextual triggers include local device time, location, other apps installed, wi-fi connectivity, device unlock and more. Since everything happens out on the mobile device, OpenBack uses real-time device data to trigger each notification at the best moment for every user, resulting in a highly personalized user experience.

Additional product features include support for multiple message types, multi-apps, advanced language localization, Intelligent Routing, campaign management (before and after delivery) and proper message tracking (e.g., opens, clicks, dismisses, messages delivered, influenced opens and next action).

Make every notification count!

Software Description:

SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. We are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic and personalized website content, social media marketing, online advertising, and mobile marketing. Our unique methodology is done by powering the real-time flow of customer behavioral and transactional data.

Our goal is to create a product that empowers its users to implement any kind of marketing processes they desire. This is done by working with our customers every step of the way and customizing SALESmanago to their most specific needs.

We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes. Our software enables our customers to achieve outstanding sales results by implementing a complete range of automated and personalized marketing in a multichannel environment.

We understand that software is not all. Each of our customers gets dedicated specialized support from our Marketing Automation specialist that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

Software Description:

Eloqua is a very powerful product that helps with marketing automation across multiple channels, including email, display search, web, video, and mobile. This software provides tools to segment and target specific audiences with the most relevant content.

This software is used by marketers, primarily B2B marketers, to help automate the lead generation process. It features a database which stores prospect and customer information, an emailer which sends emails to prospects and customers, and a website monitoring system which tracks prospect and customer activity on websites under control of the marketer.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Multi-Site
  • SAP Integration
  • Scheduling
  • BitCoin
  • Multi-Account
  • Supplier Management
  • Dashboard
  • Calendar Management
  • Analytics
  • Referral Tracking
  • Data Visualization
  • A/B Testing
  • Brand Management
  • Contact Sharing
  • Contact Management
  • Audience Targeting
  • Email Integration
  • API
  • Data Export
  • Marketing Automation
  • Notifications
  • Social-Media Integration
  • Customer Management
  • Multi-User
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Data Import
  • Conversion Tracking

Features:

  • Social-Media Integration
  • Multi-User
  • Dashboard
  • Notifications
  • API
  • Data Export
  • Data Import
  • Scheduling
  • A/B Testing
  • Email Integration
  • Marketing Automation
  • Calendar Management
  • Data Visualization
  • Lead Scoring
  • Customer Management
  • Contact Management
  • Lead Management
  • Audience Targeting

Summary:

  • Easy to use smart notification solution.

  • Delivers app notifications at the best moment for every user.

  • 35+ contextual trigger groups: from time, locations, device unlock and more.

  • Manage and track notification campaigns via intuitive dashboards.

Summary:

    No key features associated with this application.

Summary:

  • Targeting and Segmentation

  • Campaign Management

  • Lead Management

  • Marketing Measurement

  • Sales and Marketing Alignment

  • Marketing Content Database

  • Landing pages and forms

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.

Basic

$2,000.00
10 user(s) / month
Included in plan:
  • Real Time Dashboard & Reporting
  • Benchmarking
  • Oracle Eloqua Insight Reporter
  • Unified Marketing Calendar
  • Best Practice Templates / Programs & Tools
  • Basic Security Administration
  • Simplified Interface
  • Oracle Cloud Support
  • Mobile Friendly
  • Lead Scoring & Routing
  • Marketing Contact / Lead Database
  • Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
  • AppCloud Access
  • Stand-Alone Events / Webcasts
  • Simple Emails
  • Simple Campaign with A/B Testing
  • Oracle Eloqua Social Sign On
  • Contact / Account Profile-Based Segmentation
  • Rich Audience Segmentation
  • Marketing Asset Management
  • Digital Body Language
  • Dynamic Content
  • Sales Notifications & Alerts
  • Oracle Eloqua Profiler for 5 Users
  • Oracle Eloqua Engage for 5 Users
  • API Access for Custom Integrations
  • Data Import / Export Engine
  • Plug In CRM Integrations

Standard

$4,000.00
50 user(s) / month
Included in plan:
  • Real Time Dashboard & Reporting
  • Benchmarking
  • Oracle Eloqua Insight Reporter
  • Oracle Eloqua Insight Analyzer for 1 User
  • Unified Marketing Calendar
  • Best Practice Templates / Programs & Tools
  • Basic Security Administration
  • Custom Security Administration
  • Simplified Interface
  • Oracle Cloud Support
  • Mobile Friendly
  • Lead Scoring & Routing
  • Marketing Contact / Lead Database
  • Multi-Lead Scoring & Advanced Routing
  • Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
  • AppCloud Access
  • Stand-Alone Events / Webcasts
  • Event Management Module: Customer Multi-Session Events
  • Simple Emails
  • Simple Campaign with A/B Testing
  • Oracle Eloqua Social Sign On
  • Digital Advertising
  • Contact / Account Profile-Based Segmentation
  • Rich Audience Segmentation
  • Marketing Asset Management
  • Digital Body Language
  • Advanced Data Cleansing
  • Dynamic Content
  • Sales Notifications & Alerts
  • Single Sign On for Salesforce.com
  • Oracle Eloqua Profiler for 10 Users
  • Oracle Eloqua Engage for 10 Users
  • API Access for Custom Integrations
  • Data Import / Export Engine
  • Plug In CRM Integrations
  • Oracle Eloqua Data Tools Cloud Service (Custom Data Objects & Data Tools)

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service provider.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    What is this service generally used for?
  • SALESmango is generally used for the following purposes:

    Monitoring code integration.
    Adding and deleting contacts with details.
    Adding and deleting tags.
    Management of external events.
    Management of coupons.
    Contact activity export.
    Management of contacts list.
    Sending emails.
    Management of users tasks.
    Management of automation rules.
    Monitoring AJAX/JavaScript events.
    Sending external events through JavaScript.

  • Who are the main user groups of this service?
  • We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes.

  • Does this service offer guides, tutorials and or customer support?
  • Each of our customers gets dedicated specialized support from our Marketing Automation specialists that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

  • Does this service integrate with any other apps?
  • Yes, SALESmango integrates with the following apps:

    e-Commerce:

    Magento, PrestaShop, IAI-Shop, Shoper, Atomstore, 2ClickShop, WooCommerce, Ebexo, and Selly.

    CRM and ERP:

    Salesforce, SAP Business One, LiveSpace CRM, SugarCRM, RedmineCRM, and Berberis.

    Social Media:

    Facebook, Facebook Custom Audiences, Facebook Ads, and Twitter.

    Supporting tools:
    Zapier.com, Landingi.pl, Quartic, Ankietka.pl, Mysurveylab.com, Survicate, and Livechat1.pl.

    Communication:

    Smsapi.pl, SerwerSMS.pl, Materna Communications, Tide software, Sit mobile, ViaNett, MailChimp, Redlink, Advanced Telecom, Euro-SMS, IMOBIS, Labyrtintti, GSMS, Sales traffic, Sinhro, Voice.com, SMS sendroimp, Esendex, Publi, Text Marketer, Spryng, Modica, InfoBIP, Twilio, Comapi, GUPSHUP, and Eurocom.

FAQs:

    What platforms does this service support?
  • Email Support, Live Chat, Phone Support, and Video Tutorials.

  • Who are the main user groups of this service?
  • Users of Eloque include marketers in small, medium, and large enterprises.

  • Does this service integrate with any other apps?
  • Yes, Eloqua integrates with:

    Dropbox, Zendesk, Campaign Monitor, Klipfolio, ion interactive, BOARD, MediaValet, Oktopost, etouches, and more.

  • Does this service offer an API?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Phone Support, Video Tutorials, Email support, and Live Chat.

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • What is this service generally used for?
  • The service is generally used for marketing automation.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Krakow
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Redwood Shores
Employees:
10001+
Likes:
Followers:

Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses SALESmanago
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Polish, German, Spanish, English
Regional Restrictions:
No restrictions.

Other:

Who uses Eloqua
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, English
Regional Restrictions:
No restrictions.
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