Compare OpenBack vs ActiveCampaign vs GrowSumo

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Crozscore:

59%
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24%
interest falling

Crozscore:

90%
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89%
52%
interest falling

Crozscore:

81%
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36%
interest rising
OpenBack screenshot view 4 more ActiveCampaign screenshot view 2 more GrowSumo screenshot

Software Description:

OpenBack is an intelligent notifications delivery application designed to significantly enhance app engagement and usage by sending the perfect one-to-one notifications to users at the very right moment. With OpenBack, companies are able to configure their mobile apps to send personalized notifications that empower users to perform the desired actions, thereby improving engagement and retention.

The software utilizes a user-centric approach with their notifications, an element that is not offered by push notifications. OpenBack gives users total full notification management along with a plethora of features including over 40 user-centric triggers, machine learning triggers, intuitive dashboards, and analytics to name a few.

Smart Notifications use 200+ device data points and machine learning arranged into 40 simple-to-use triggers; helping apps achieve open rates of over 42%, compared to the industry norm of 2-6% with push. Contextual triggers include local device time, location, other apps installed, wi-fi connectivity, device unlock and more. Since everything happens out on the mobile device, OpenBack uses real-time device data to trigger each notification at the best moment for every user, resulting in a highly personalized user experience.

Additional product features include support for multiple message types, multi-apps, advanced language localization, Intelligent Routing, campaign management (before and after delivery) and proper message tracking (e.g., opens, clicks, dismisses, messages delivered, influenced opens and next action).

Make every notification count!

Software Description:

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Automate your marketing using personal and behavioral data about your contacts.

Close deals faster with our refreshing new take on customer relations.

Software Description:

GrowSumo lets your community build your business with you with fully automated and highly customized software powering influencer, ambassador, customer advocacy, and referral programs.

Our software asks influencers why they want to promote you, then shows them how to do it successfully to reach their own goals, like building their personal brand, making passive income, or simply sharing something that they love. Influencers are rewarded for performance, meaning complete control of CAC and ROI.

Features:

  • Scheduling
  • Cloud Deployment
  • Dashboard
  • A/B Testing
  • Password & Access Management
  • Customer Management
  • Multi-User
  • Notifications
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Audience Targeting
  • Conversion Tracking

Features:

  • Third-Party Plugins/Add-Ons
  • Calendar Management
  • Dashboard
  • Notifications
  • A/B Testing
  • External Integrations
  • Conversion Tracking
  • Audience Targeting
  • Contact Management
  • Data Import
  • Multi-User
  • Lead Scoring
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Data Export
  • API
  • Email Integration

Features:

  • Customer Management
  • Lead Management
  • Multi-User
  • API
  • Email Integration
  • Data Import
  • Lead Scoring
  • External Integrations
  • Social-Media Integration
  • Link Tracking
  • Data Visualization
  • Brand Management
  • Conversion Tracking
  • Audience Targeting
  • Data Export
  • Marketing Automation
  • Third-Party Plugins/Add-Ons
  • Notifications
  • Dashboard
  • PayPal
  • Stripe

Summary:

  • Easy to use smart notification solution.

  • Delivers app notifications at the best moment for every user.

  • 35+ contextual trigger groups: from time, locations, device unlock and more.

  • Manage and track notification campaigns via intuitive dashboards.

Summary:

  • ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation.

  • You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

  • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

  • Automate your marketing using personal and behavioral data about your contacts.

  • Close deals faster with our refreshing new take on customer relations.

Summary:

    No key features associated with this application.

Standard Free Package

Free
Included in plan:
  • Standard OpenBack plan with Dashboard access <10K app installs.

7-Day Trial

Free
Included in plan:
  • referral links
  • influencer payouts
  • listing in marketplace
  • knowledge base support

Basic

$300.00
1 user(s) / month
Included in plan:
  • custom referral links
  • multi-product referral links
  • customizable company page
  • influencer social profiles
  • automated email campaigns
  • promotional offer campaigns
  • customizable rewards
  • analytics and reporting
  • priority email support

Community

$500.00
1 user(s) / month
Included in plan:
  • all basic features +
  • unlimited influencers
  • custom reward tiers/groups
  • influencer groups
  • specific rewards
  • group specific assets
  • custom influencer agreements
  • product specific rewards
  • custom analytics
  • program migration support
  • dedicated success manager

FAQs:

    Does this service integrate with any other apps?
  • OpenBack integrates with any SMS or email service provider.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

  • Does this service offer guides, tutorials and or customer support?
  • OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

  • Does this service offer an API?
  • Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

  • What are some applications this service is commonly used in tandem with?
  • OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

  • What is this service generally used for?
  • OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

  • What platforms does this service support?
  • OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

  • Who are the main user groups of this service?
    • Marketers
    • App / Mobile Marketers
    • Head of Loyalty and Retention
    • Product Managers
    • App Developers

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • Marketers, community managers, and founders who are looking to expand their company growth in new channels.

  • Does this service integrate with any other apps?
  • Yes, this service integrates with Stripe, Recurly, Chargebee, Chargify, Branch.io, Squarespace, FastSpring, WooCommerce, Salesforce and more to come!

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, this service offers multi-user capability.

  • What is this service generally used for?
  • We focus on finding value within your own customer base versus looking elsewhere. We believe that the most powerful influencers live within your customer base and do not limit our scope to single posts.

    Our product enables marketers, community managers, and founders to recruit, train, engage, and reward their customers for successfully promoting their brand; no matter if they're affiliates, advocates, ambassadors, or everyday people.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, this service offers guides, tutorials and customer support found within our FAQ.

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Publisher:

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Based in:
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Publisher:

Founded:
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Likes:
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Other:

Who uses OpenBack
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
no restrictions, can be localized

Other:

Who uses ActiveCampaign
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
German, French, Spanish, English, Portuguese
Regional Restrictions:
No restrictions.

Other:

Who uses GrowSumo
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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