Compare Odoo Marketing Automation vs Zoho Marketing Automation

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About Odoo Marketing Automation

That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7!

With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow.

Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more!

Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps - they have it all!

About Zoho Marketing Automation

Zoho Marketing Automation helps businesses of all sizes to influence, educate and engage with their potential customers across channels while delivering a personalized experience through automation. From capturing quality leads to converting them to loyal customers, from optimizing campaigns to web personalization, Zoho Marketing Automation helps you stay on top of your marketing with all the right tools in place. This easy-to-use marketing automation software helps a marketer capture leads, nurture them through automated journeys, analyze lead behavior, and offer a personalized experience across channels. Businesses can create highly targeted campaigns, monitor social media performance, analyze marketing attribution with ROI, plan and organize marketing activities, and much more.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

    No key features associated with this application.

Summary

  • Capture quality leads by adding signup forms and smart pop-ups to your website, landing page and social media posts.

  • Analyse how your visitors engage with your website, define goals, segment them based on their actions, and create a more personalized experience

  • Create a customized engagement plan and nurture them with personalized content using automated journeys. Easy to use drag and drop journey builder equipped with a library of templates to choose from.

  • Engage pro-actively with triggers and responsive actions for journeys and track each lead's journey throughout the funnel with detailed reports

  • Improve deliverability for your campaigns while obtaining consent and reach the right audience

  • Run highly targeted campaigns while assigning lead scores, tags and segments based on their online behaviour such as - opens, clicks, forwards, followups and much more.

  • Plan your marketing end-to-end on different channels, schedule campaigns, allocate budget and measure ROI using Marketing Planner.

  • Analyse lead behaviour in real time with a 360 degree view of your leads, measure churn and track high performing channels

  • Organize webinars, events, run surveys and get customer feedbacks easily. Revive your customers from abandoned shopping carts with purchase abandonment emails.

Pricing

Subscription

$36.00
1 user(s) / month

Subscription

$36.00
1 user(s) / month
Included in plan:
  • New customers get a discount on the initial number of users purchased.

Pricing

Enterprise

$59.00
25 user(s) / month
Included in plan:
  • Number of visitors = contact count*10
  • Lead attribution
  • Complete journey builder
  • X-RAY tracing in journeys
  • A/B testing in landing pages
  • Landing pages personalization
  • Advanced targeting pop-ups
  • Engagement pop-ups
  • Comparative email reporting
  • Workspace
  • Custom roles
  • Webhooks
  • Personalized product recommendations in ecommerce
  • Dedicated IP address

Standard

$19.00
10 user(s) / month
Included in plan:
  • Number of visitors = contact count*2
  • Basic contact management (lists and life cycle stages)
  • Basic segmentation
  • Signup forms
  • Basic journey builder and pre-built journey templates
  • Basic email marketing
  • SMS and social marketing
  • Website behavior tracking
  • Website goals
  • Compliance check

Professional

$29.00
15 user(s) / month
Included in plan:
  • Number of visitors = contact count*5
  • Complete contact management (lists, scoring, tags, life cycle stages)
  • Advanced segmentation
  • Advanced journey builder and journey templates with reports
  • Contact path tracing
  • Custom re-entry criteria in journeys
  • Basic pop-up forms
  • Marketing planner
  • Advanced email marketing
  • Email campaign A/B testing
  • Smart URLs

FAQs

    Does this service offer multi-user capability (e.g. teams)?
  • As with all Odoo applications, you can choose the number of users you would like.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Our Odoo experts are readily available to provide guidance and free demos of our products. We have an online chat, or you can contact our customer support service during business hours.

  • Does this service offer an API?
  • Yes, you can get a web-service API to access all your custom objects easily. No extra code required.

  • What are some applications this service is commonly used in tandem with?
  • All Odoo applications can be perfectly integrated, and therefore function very well together.

  • Does this service integrate with any other apps?
  • Yes, it integrates perfectly with all of our applications.

  • What platforms does this service support?
  • All Odoo apps support Windows, Android and Cloud-Based.

  • Who are the main user groups of this service?
  • Odoo works for any company that wants to grow/scale without being slowed down by their internal system. There is no time lost on database migration, Odoo offers great usability, and affordable plans for businesses of any size and industry.

FAQs

    What is this service generally used for?
  • Zoho Marketing Automation is used for orchestrating unified and personalized campaigns across channels hassle-free and automated. It is a game-changing platform that revolutionizes your marketing efforts. With its intuitive features, you can effortlessly generate high-quality leads, engage with your audience across multiple channels, and nurture leads to conversion. From creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans, Zoho Marketing Automation empowers you to achieve remarkable results. Whether you run an e-commerce business or need advanced lead nurturing capabilities, this all-in-one solution is designed to supercharge your marketing strategies and drive success.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, Zoho Marketing Automation is multi-user enabled

  • What are some applications this service is commonly used in tandem with?
  • Zoho Marketing Automation is commonly used with a CRM to manage the leads generated.

  • Does this service offer an API?
  • Yes, Zoho Marketing Automation offers an API along with a help guide to get you started.

  • Who are the main user groups of this service?
  • Zoho Marketing Automation caters to businesses of all sizes and is mainly used by marketers, sales managers, and business development executives.

  • Does this service integrate with any other apps?
  • Zoho Marketing Automation integrates with 45+ apps.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, Zoho Marketing Automation comes with a bunch of helpful resources including user guides, videos, webinars and round-the-clock customer support.

  • What platforms does this service support?
  • Zoho Marketing Automation is a web-based software.

Vendor Information

Founded:
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Based in:
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Employees:
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Likes:
Followers:
47.1k

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
524

Other

Who uses Odoo Marketing Automation
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • Android
Languages:
Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Basque, Finnish, French, Hebrew, Hindi, Croatian, Indonesian, Italian, Japanese, Georgian, Latvian, Korean, Macedonian, Dutch, Russian, Slovenian, Spanish, Thai, Vietnamese, Chinese
Regional Restrictions:
No restrictions.

Other

Who uses Zoho Marketing Automation
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
French, German, Dutch, Hungarian, Italian, Japanese, Portuguese, Spanish, Chinese, Danish, Polish, Russian, Turkish, Vietnamese, Hindi, Korean, Thai, English, Swedish, Ukrainian, Czech, Bulgarian, Croatian
Regional Restrictions:
No restrictions.
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