That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7!
With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow.
Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more!
Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps - they have it all!
About Marketo
Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.
It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.
This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.
About Pardot
Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.
The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.
Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.
Features
API
Audience Targeting
Batch Permissions & Access
Brand Management
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Data Export
Data Import
Email Integration
External Integrations
Lead Management
Lead Scoring
Marketing Automation
Multi-User
Notifications
Password & Access Management
Social-Media Integration
Features
API
Audience Targeting
Batch Permissions & Access
Brand Management
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Data Export
Data Import
Email Integration
External Integrations
Lead Management
Lead Scoring
Marketing Automation
Multi-User
Notifications
Password & Access Management
Social-Media Integration
Features
API
Audience Targeting
Batch Permissions & Access
Brand Management
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Data Export
Data Import
Email Integration
External Integrations
Lead Management
Lead Scoring
Marketing Automation
Multi-User
Notifications
Password & Access Management
Social-Media Integration
Summary
No key features associated with this application.
Summary
Marketing automation
B2B marketing & lead management
Consumer engagement marketing
Email & campaign management
Budgets & marketing calendar
Email marketing
Inbound marketing
Loyalty marketing
Lead generation
Event marketing
Summary
Email marketing.
Lead nurturing.
Sales intelligence.
CRM integration.
Lead management.
Social media marketing.
ROI reporting.
Pricing
Subscription
$36.00
1 user(s) / month
Subscription
$36.00
1 user(s) / month
Included in plan:
New customers get a discount on the initial number of users purchased.
Pricing
Spark
$895.00
1 user(s) / month
Included in plan:
10,000 records
Email marketing
Customer engagement engine
Commuication limits
Lead management / nurture / score
Event marketing and webinars
Marketing calendar
SEO
Social boost
CRM integration
5 sales insight users
5 marketing calendar users
Standard
$1,795.00
1 user(s) / month
Included in plan:
10,000 records
Includes all of spark, plus:
A/B testing
Advanced lead scoring
Advanced dynamic content
Progressive profiling for forms
Extended integrations & API
Marketing program analyzer
Revenue cycle modeler
Revenue analyzers
10 sales insight users (total)
5 marketing calendar users
Select
$3,195.00
1 user(s) / month
Included in plan:
10,000 records
Includes all of standard, plus:
Advanced revenue analytics
Advanced email analytics
Time-series data warehouse
Advanced custom reports
Social sweepstakes and referrals
Role-based permissions
20 sales insight users (total)
5 marketing calendar users
Pricing
Standard
$1,000.00
1 user(s) / month
Included in plan:
Email Marketing
In-depth Prospect Tracking
Lead Nurturing
Lead Scoring & Grading
ROI Reporting
Forms & Landing Pages
Standard CRM Integration
Pro
$2,000.00
1 user(s) / month
Included in plan:
Includes Standard Features Plus:
Advanced Email Analytics
Email Rendering Preview & Spam Analysis
Email and Landing Page A/B Testing
Advanced Dynamic Content
Google AdWords Integration
API Access - Up to 25K Calls/Day
Multiple Scoring Categories
Integrated Marketing Calendar
Social Profiles
Ultimate
$3,000.00
1 user(s) / month
Included in plan:
Includes Pro Features Plus:
Custom User Roles
Custom Object Integration
API Access - Up to 100K Calls/Day
Dedicated IP Address
FAQs
Does this service offer multi-user capability (e.g. teams)?
As with all Odoo applications, you can choose the number of users you would like.
Does this service offer guides, tutorials and or customer support?
Yes. Our Odoo experts are readily available to provide guidance and free demos of our products. We have an online chat, or you can contact our customer support service during business hours.
Does this service offer an API?
Yes, you can get a web-service API to access all your custom objects easily. No extra code required.
What are some applications this service is commonly used in tandem with?
All Odoo applications can be perfectly integrated, and therefore function very well together.
Does this service integrate with any other apps?
Yes, it integrates perfectly with all of our applications.
What platforms does this service support?
All Odoo apps support Windows, Android and Cloud-Based.
Who are the main user groups of this service?
Odoo works for any company that wants to grow/scale without being slowed down by their internal system. There is no time lost on database migration, Odoo offers great usability, and affordable plans for businesses of any size and industry.
FAQs
Who are the main user groups of this service?
Users of Marketo are marketers in SMEs and large companies.
What are some applications this service is commonly used in tandem with?
Marketo is used in tandem with CRM, email, eCommerce and analytics software.
Does this service offer multi-user capability (e.g. teams)?
No.
What is this service generally used for?
It is used for marketing automation, lead generation, social media marketing, email marketing.
What platforms does this service support?
This is web-based platform, including mobile apps for Android and iOS.
Does this service offer an API?
Marketo offers API ready to use.
Does this service offer guides, tutorials and or customer support?
Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars
Does this service integrate with any other apps?
It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.
FAQs
Does this service integrate with any other apps?
Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.
Does this service offer multi-user capability (e.g. teams)?
No.
What are some applications this service is commonly used in tandem with?
Pardot is most commonly used in tandem with CRM, email, and social media applications.
What is this service generally used for?
It is used for marketing analytics and lead management.
Does this service offer guides, tutorials and or customer support?
This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.
Does this service offer an API?
Yes, there is API offered.
What platforms does this service support?
This is a web-based suite.
Who are the main user groups of this service?
Main users of Pardot are marketers in SMEs and large enterprises.
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