Compare Nativo vs AppNexus vs Refersion

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Crozscore:

81%
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36%
interest rising

Crozscore:

90%
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58%
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Crozscore:

89%
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100%
47%
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Software Description:

Nativo is the most advanced publisher platform designed to handle every type of native format. Automate and streamline native operations, build PMPs, tap into premium demand, and track performance. Nativo helps advertisers and publishers distribute, optimize, and align native advertising. The platform works as an efficient combination of automation & insights, and is built to scale with you.

Nativo works as a native advertising platform, so ads are content-based, and are relevant to the content. The service is based on a CPM revenue model, able to complete inventory on desktop and mobile devices. The revenue share publishers earn 50%.

For publishers, Nativo means true native advertising: branded content placed inside editorial streams, customized to individual publication. Its Programmatic feature unlocks strong selling workflows, enabling teams to transact programmatic deals via Deal ID. More useful tools are Content Collab and Content Ingest for content management streamline, optimization, A/B testing, and more.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

Refersion is a full-featured affiliate marketing platform that you can launch in minutes; we handle the heavy lifting so you can focus on building great partnerships with your affiliates. Be it bloggers, influencers, ambassadors, or customers; we help you recruit, track, and pay affiliates through an intuitive, easy to use platform. Zero technical knowledge required!

This tool provides all-in-one-platform for referral management, simple payments, report creation, and conversion tracking. Users can reward their top performing affiliates, who are also able to track their activity on a personalized dashboard.

The suite has numerous useful features, customizable interface, analytic tools, and responsive customer service.

Features:

  • Dashboard
  • External Integrations
  • Brand Management
  • Budgeting
  • A/B Testing

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Data Export
  • Stripe
  • PayPal
  • Audience Targeting
  • Data Visualization
  • Conversion Tracking
  • External Integrations
  • Dashboard
  • API

Summary:

  • Exclusive Formats and Premium Publisher-Direct Inventory

  • The Highest-Quality Reach - Guaranteed

  • Nativo’s proprietary Dynamic Creative Optimization (DCO)

  • Transform Your Content From an Art to a Science

  • Manage Native Monetization Across All of Your Sites

  • Branded Content Workflow Automation

  • Dynamic Creative Optimization

  • High Quality, Engaging Inventory

  • Contextual Ads

  • Real-Time Reporting System

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Free, no obligation 14-day trial

  • Shopify, BigCommerce, Magento & WooCommerce integration

  • Included access to thousands of affiliates in the Refersion Marketplace

  • Activity dashboard for merchants and affiliates.

  • Customized Affiliate registration page.

  • Track sales by SKUs, coupons and emails.

  • Post-purchase affiliate channel.

Starter

$19.00
1 user(s) / month
Included in plan:
  • Unlimited affiliates and offers.
  • Access To Developer APIs.
  • Free listing in Refersion Marketplace.
  • Set commission by product or SKU.
  • Email support from a U.S.-based team.
  • Flat rate pricing no overage fees or hidden costs.
  • Track up to 30 affiliate orders / month.

Professional

$89.00
1 user(s) / month
Included in plan:
  • Everything in Starter +
  • Track up to 130 affiliate orders / month.
  • Integration assistance.
  • Custom reports.
  • Track sales with coupon codes, emails, and SKUs.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Trade Desk (TTD), Bidswitch, and Rubicon,

  • What is this service generally used for?
  • This service is used as a native advertising platform.

  • Does this service offer an API?
  • No.

  • What platforms does this service support?
  • Desktop Display, Mobile Display, Mobile Video

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Nativo are brand advertisers and publishers.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    Who are the main user groups of this service?
  • Main users of Refersion are SMEs and large enterprises.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online, Phone, FAQs.

  • Does this service integrate with any other apps?
  • Refersion integrates with Shopify, Stripe, PayPal, Chargebee, BigCommerce, Chargebee, Google Analytics, LittleData, Magento, MailChimp, ReCharge, Shopify, Skimlinks, WooCommerce, and Viglink.

  • Does this service offer an API?
  • Yes, the Refersion API is organized around REST, which is easily accessible using most modern programming languages.

  • What is this service generally used for?
  • It is used to manage affiliate marketing program.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
349
Followers:
1.01k

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
6.03k
Followers:
31k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
1.45k
Followers:
1.18k

Other:

Who uses Nativo
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Refersion
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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