Compare Nativo vs Rubicon Project vs Basis DPS

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Software Description:

Nativo is the most advanced publisher platform designed to handle every type of native format. Automate and streamline native operations, build PMPs, tap into premium demand, and track performance. Nativo helps advertisers and publishers distribute, optimize, and align native advertising. The platform works as an efficient combination of automation & insights, and is built to scale with you.

Nativo works as a native advertising platform, so ads are content-based, and are relevant to the content. The service is based on a CPM revenue model, able to complete inventory on desktop and mobile devices. The revenue share publishers earn 50%.

For publishers, Nativo means true native advertising: branded content placed inside editorial streams, customized to individual publication. Its Programmatic feature unlocks strong selling workflows, enabling teams to transact programmatic deals via Deal ID. More useful tools are Content Collab and Content Ingest for content management streamline, optimization, A/B testing, and more.

Software Description:

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Software Description:

Basis DPS is Centro's easy-to-use programmatic platform, primarily aimed at advertising agencies and mid-sized enterprises that want to handle media buying themselves. It approaches advertisers buying process with new demographic and audience targeting options.

This is a user-friendly software that clarifies, improves, and increases return on digital media operations. Centro offers this multi-channel DSP, giving buyers everything they need to operate programmatic display, video, and Facebook campaigns. This is the right tool for advertisers that need a reliable demand-side solution.

Main features of this platform are audience composition, enhanced predicted viewability, brand safety, contextual targeting, and fraud protection. Centro also offers training curriculum, to empower professionals and teams to develop their programmatic knowledge.

Features:

  • Dashboard
  • External Integrations
  • Brand Management
  • Budgeting
  • A/B Testing

Features:

  • Forecasting
  • Scheduling
  • Data Import
  • Notifications
  • Dashboard
  • External Integrations
  • Data Export
  • Audience Targeting
  • API
  • Brand Management

Features:

  • Scheduling
  • Data Export
  • Data Visualization
  • Notifications
  • Dashboard
  • Conversion Tracking
  • API
  • Brand Management
  • External Integrations
  • Audience Targeting

Summary:

  • Exclusive Formats and Premium Publisher-Direct Inventory

  • The Highest-Quality Reach - Guaranteed

  • Nativo’s proprietary Dynamic Creative Optimization (DCO)

  • Transform Your Content From an Art to a Science

  • Manage Native Monetization Across All of Your Sites

  • Branded Content Workflow Automation

  • Dynamic Creative Optimization

  • High Quality, Engaging Inventory

  • Contextual Ads

  • Real-Time Reporting System

Summary:

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

Summary:

  • Audience Composition

  • Enhanced Predicted Viewability

  • Brand Safety and Contextual Targeting

  • Fraud Protection

  • Strong Focus on Mobile

  • Video Exchange Integration

  • Mobile Targeting

  • Real-Time Performance

  • Private Marketplaces

  • Hyperlocal Targeting

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Trade Desk (TTD), Bidswitch, and Rubicon,

  • What is this service generally used for?
  • This service is used as a native advertising platform.

  • Does this service offer an API?
  • No.

  • What platforms does this service support?
  • Desktop Display, Mobile Display, Mobile Video

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Nativo are brand advertisers and publishers.

FAQs:

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Customer Service, Training, Email Support, Phone Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Basis DPS are independent advertising agencies and middle-sized enterprises.

  • What is this service generally used for?
  • This service is generally used as a demand-side advertising platform.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Yes, it integrates mainly with data providers, inventory apps, ad servers, monitoring services,
    and attribution vendors.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.

Publisher:

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Publisher:

Founded:
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Based in:
New York
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
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Based in:
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Employees:
-
Likes:
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Other:

Who uses Nativo
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Spanish, Portuguese, German, French, Italian, English, Japanese
Regional Restrictions:
No restrictions.

Other:

Who uses Basis DPS
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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