Compare Nativo vs Basis DPS vs AppNexus

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Crozscore:

81%
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35%
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Crozscore:

83%
what is this?
44%
interest falling

Crozscore:

90%
what is this?
57%
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Nativo screenshot view 4 more Basis DPS screenshot view 2 more AppNexus screenshot view 5 more

Software Description:

Nativo is the most advanced publisher platform designed to handle every type of native format. Automate and streamline native operations, build PMPs, tap into premium demand, and track performance. Nativo helps advertisers and publishers distribute, optimize, and align native advertising. The platform works as an efficient combination of automation & insights, and is built to scale with you.

Nativo works as a native advertising platform, so ads are content-based, and are relevant to the content. The service is based on a CPM revenue model, able to complete inventory on desktop and mobile devices. The revenue share publishers earn 50%.

For publishers, Nativo means true native advertising: branded content placed inside editorial streams, customized to individual publication. Its Programmatic feature unlocks strong selling workflows, enabling teams to transact programmatic deals via Deal ID. More useful tools are Content Collab and Content Ingest for content management streamline, optimization, A/B testing, and more.

Software Description:

Basis DPS is Centro's easy-to-use programmatic platform, primarily aimed at advertising agencies and mid-sized enterprises that want to handle media buying themselves. It approaches advertisers buying process with new demographic and audience targeting options.

This is a user-friendly software that clarifies, improves, and increases return on digital media operations. Centro offers this multi-channel DSP, giving buyers everything they need to operate programmatic display, video, and Facebook campaigns. This is the right tool for advertisers that need a reliable demand-side solution.

Main features of this platform are audience composition, enhanced predicted viewability, brand safety, contextual targeting, and fraud protection. Centro also offers training curriculum, to empower professionals and teams to develop their programmatic knowledge.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • Dashboard
  • External Integrations
  • Brand Management
  • Budgeting
  • A/B Testing

Features:

  • Scheduling
  • Data Export
  • Data Visualization
  • Notifications
  • Dashboard
  • Conversion Tracking
  • API
  • Brand Management
  • External Integrations
  • Audience Targeting

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

  • Exclusive Formats and Premium Publisher-Direct Inventory

  • The Highest-Quality Reach - Guaranteed

  • Nativo’s proprietary Dynamic Creative Optimization (DCO)

  • Transform Your Content From an Art to a Science

  • Manage Native Monetization Across All of Your Sites

  • Branded Content Workflow Automation

  • Dynamic Creative Optimization

  • High Quality, Engaging Inventory

  • Contextual Ads

  • Real-Time Reporting System

Summary:

  • Audience Composition

  • Enhanced Predicted Viewability

  • Brand Safety and Contextual Targeting

  • Fraud Protection

  • Strong Focus on Mobile

  • Video Exchange Integration

  • Mobile Targeting

  • Real-Time Performance

  • Private Marketplaces

  • Hyperlocal Targeting

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Trade Desk (TTD), Bidswitch, and Rubicon,

  • What is this service generally used for?
  • This service is used as a native advertising platform.

  • Does this service offer an API?
  • No.

  • What platforms does this service support?
  • Desktop Display, Mobile Display, Mobile Video

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Nativo are brand advertisers and publishers.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Customer Service, Training, Email Support, Phone Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Basis DPS are independent advertising agencies and middle-sized enterprises.

  • What is this service generally used for?
  • This service is generally used as a demand-side advertising platform.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Yes, it integrates mainly with data providers, inventory apps, ad servers, monitoring services,
    and attribution vendors.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
3.88k
Followers:
5.22k

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
6.01k
Followers:
30.9k

Other:

Who uses Nativo
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Basis DPS
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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