Compare Nativo vs Tapfiliate vs AppNexus

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Crozscore:

81%
what is this?
35%
interest rising

Crozscore:

84%
what is this?
93%
40%
no significant changes

Crozscore:

89%
what is this?
57%
no significant changes
Nativo screenshot view 4 more Tapfiliate screenshot view 2 more AppNexus screenshot view 5 more

Software Description:

Nativo is the most advanced publisher platform designed to handle every type of native format. Automate and streamline native operations, build PMPs, tap into premium demand, and track performance. Nativo helps advertisers and publishers distribute, optimize, and align native advertising. The platform works as an efficient combination of automation & insights, and is built to scale with you.

Nativo works as a native advertising platform, so ads are content-based, and are relevant to the content. The service is based on a CPM revenue model, able to complete inventory on desktop and mobile devices. The revenue share publishers earn 50%.

For publishers, Nativo means true native advertising: branded content placed inside editorial streams, customized to individual publication. Its Programmatic feature unlocks strong selling workflows, enabling teams to transact programmatic deals via Deal ID. More useful tools are Content Collab and Content Ingest for content management streamline, optimization, A/B testing, and more.

Software Description:

Tapfiliate is affiliate marketing software that enables you to set up, manage and optimize your own affiliate marketing programs.

Whatever your use case is, be it tracking lead signups, product purchases, or subscription sign-ups - setting up with Tapfiliate is easy! After setting up the integration - which consists of copy/pasting the special Tapfiliate scripts to your website - you only need to create your affiliate program in the Tapfiliate platform.

Get started right away by creating your affiliate sign up page, setting up your affiliate domain, some automated emails to keep affiliates engaged, or even bonus goals to keep them incentivized. Make sure to upload marketing materials to your affiliate program, too - then just sit back and watch your affiliate program grow.

Affiliate marketing enables consumers, advertisers and content creators to benefit mutually. Recruiting your own affiliates, either by approaching them or asking your own clients to become affiliates also ensures that those promoting your business are people who actually know and believe in your business.

Growing your business with your loyal team of affiliates is effective because of the added human touch. What better way to advertise your product or service than through the power of people?

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • Dashboard
  • External Integrations
  • Brand Management
  • Budgeting
  • A/B Testing

Features:

  • Multi-User
  • Data Export
  • PayPal
  • Stripe
  • Dashboard
  • Analytics
  • API
  • Lead Management
  • Social-Media Integration

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

  • Exclusive Formats and Premium Publisher-Direct Inventory

  • The Highest-Quality Reach - Guaranteed

  • Nativo’s proprietary Dynamic Creative Optimization (DCO)

  • Transform Your Content From an Art to a Science

  • Manage Native Monetization Across All of Your Sites

  • Branded Content Workflow Automation

  • Dynamic Creative Optimization

  • High Quality, Engaging Inventory

  • Contextual Ads

  • Real-Time Reporting System

Summary:

  • Track affiliate sales

  • Track referrals

  • Create your own affiliate program

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Trade Desk (TTD), Bidswitch, and Rubicon,

  • What is this service generally used for?
  • This service is used as a native advertising platform.

  • Does this service offer an API?
  • No.

  • What platforms does this service support?
  • Desktop Display, Mobile Display, Mobile Video

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Nativo are brand advertisers and publishers.

FAQs:

    What is this service generally used for?
  • Tapfiliate is used to set up affiliate marketing programs.

  • Does this service integrate with any other apps?
  • Yes! Tapfiliate integrates with multiple websites and apps.

  • What are some applications this service is commonly used in tandem with?
  • Some of the most popular integrations with Tapfiliate are Shopify, Stripe, Squarespace, Wix, and MoonClerk.

  • Who are the main user groups of this service?
    • SaaS providers
    • Webshop owners *Those generating business leads
  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, on the Pro plan and up.

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Chat support is always available during weekdays. An extensive knowledge base and library of technical guides are also available.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
344
Followers:
1.01k

Publisher:

Founded:
2014
Based in:
Amsterdam
Employees:
2-10
Likes:
3.06k
Followers:
599

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Nativo
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Tapfiliate
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
French, Dutch, English, Spanish, Portuguese, German
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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