mParticle is a customer data solution for mobile advertisers, integrated with all major data warehousing and analytics platforms. Its main purpose is to gauge consumer behaviors and marketing possibilities related to mobile apps.
The platform records all key features of the client's journey, gathers relevant data and passes it to other services (e.g crash reporting tools.) It's able to get all customer data with a single API and distribute them to various mobile apps or web services. Integration is possible with more than 175 marketing, analytics and data warehousing applications, with no coding knowledge or SDKs required.
All gathered data gets transformed immediately, so users are able to map key events, establish rules, regularly remove duplicate records, rename, control what data is being shared, and more. They can also add additional elements and enrich customer profiles, enhance their records with interests and behaviors, add location-based information, or add third-party identity data.
Meltwater is media monitoring software that analyzes a huge number of posts daily, mainly social media platforms, blogs, and news sites. Insights that Meltwater provide are a useful resource to make an informed decision to strategically drive the brand's perception. The monitoring is performed in a real-time manner, so users can track their brand, the competition, and relevant news. The data can also be used in defining a successful marketing strategy, and to build and maintain meaningful relationships.
The core of this platform is its search function. It allows users set three keywords per search, recommends phrases related to chosen keywords, and adds filters to results. Moreover, it is able to assigns sentiment to a given article, determining whether the post is positive, negative or neutral.
Collect and control all your customer data from one place.
Recognize your customers at every step in their journey.
Link customer ids and profile information across online and offline channels.
Integrate with 175+ of the leading marketing, analytics and data warehousing solutions.
Set rules to transform, cleanse, filter, and sample data.
Single sign-on, role-based permissioning.
Native SDKs for iOS, Android, Cordova, Unity, and more.
Gather data from connected devices such as Roku, AppleTV, Xbox, and more.
Control what data is shared.
Append third-party data.
Over 300 million social media conversation.
Filters by topic, social media channel, language, geography.
Media exposure measurement.
Track ongoing conversations.
Does this service offer multi-user capability (e.g. teams)?
Who are the main user groups of this service?
Users of mParticle are all customer data driven medium-sized organizations and big brands.