Compare mParticle vs Cloudera vs Looker

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80%
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86%
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86%
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Software Description:

mParticle is a customer data solution for mobile advertisers, integrated with all major data warehousing and analytics platforms. Its main purpose is to gauge consumer behaviors and marketing possibilities related to mobile apps.

The platform records all key features of the client's journey, gathers relevant data and passes it to other services (e.g crash reporting tools.) It's able to get all customer data with a single API and distribute them to various mobile apps or web services. Integration is possible with more than 175 marketing, analytics and data warehousing applications, with no coding knowledge or SDKs required.

All gathered data gets transformed immediately, so users are able to map key events, establish rules, regularly remove duplicate records, rename, control what data is being shared, and more. They can also add additional elements and enrich customer profiles, enhance their records with interests and behaviors, add location-based information, or add third-party identity data.

Software Description:

Cloudera is an Apache Hadoop platform that processes big data and fulfills business intelligence needs for organizations. It provides a unified storage, processing, and an analytics platform.

This software enables organizations to understand their clients and to learn from their actions to give a more personalized interaction. Understanding customers' needs is a needed for better product and service engagements.

With Cloudera, analytic professionals have everything they need to fully understand a mass amount of data, as well as to ask bigger questions and extract the answers. This gives companies high-value insight that helps businesses become more relevant to their users and strengthens their brand

Software Description:

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

How Looker works in 5 simple steps:
1. Connect Looker to any relational database, like Amazon Redshift or Google BigQuery.
2. Let Looker automatically generate a data model from your schema.
3. Embellish the data model with custom dimensions and measures that reflect your company’s unique business logic.
4.Give all your users—technical and non-technical—access to Looker to answer their own questions through reports, dashboards or just exploring the curated environment you have built.
5.Relax as Looker translates their business questions into performant (and dialect-specific) SQL.*

Features:

  • Multi-App
  • Dashboard
  • API
  • A/B Testing
  • Data Visualization
  • Analytics
  • External Integrations
  • Data Import

Features:

  • Dashboard
  • Notifications
  • External Integrations
  • Data Import
  • Data Export
  • Forecasting
  • Data Visualization
  • Data Mining
  • Analytics

Features:

  • Scheduling
  • 2-Factor Authentication
  • Customer Management
  • Analytics
  • Dashboard
  • Supplier Management
  • Notifications
  • Inventory Tracking
  • Multi-User
  • Link Tracking
  • Project Management
  • Forecasting
  • API
  • Data Export
  • A/B Testing
  • External Integrations
  • Data Visualization
  • Conversion Tracking

Summary:

  • Collect and control all your customer data from one place.

  • Recognize your customers at every step in their journey.

  • Link customer ids and profile information across online and offline channels.

  • Integrate with 175+ of the leading marketing, analytics and data warehousing solutions.

  • Set rules to transform, cleanse, filter, and sample data.

  • Single sign-on, role-based permissioning.

  • Native SDKs for iOS, Android, Cordova, Unity, and more.

  • Gather data from connected devices such as Roku, AppleTV, Xbox, and more.

  • Control what data is shared.

  • Append third-party data.

Summary:

  • Cluster management

  • Resource management

  • Support for CDH 4 and CDH 5

  • Automated deployment and readiness checks

  • Installation from local repositories

  • Rolling upgrade of CDH

  • Service and configuration management

  • Configuration audit trails

  • Client configuration management

  • Kerberos authentication

Summary:

  • A data platform for all.

  • A powerful data platform that's easy for everyone to use.

  • Business intelligence, big data analytics, or a 360 view of your customers. Whatever you need, Looker can help. Talk to our data experts.

SaaS monthly based / Annual contract

Free
Included in plan:
  • Free 21 Day Trial

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of mParticle are all customer data driven medium-sized organizations and big brands.

  • Does this service offer an API?
  • Yes, it offers and API.

  • What platforms does this service support?
  • Currently, mParticle supports: iOS, tvOS, Android, Alexa, Roku, FireTV, Xbox, SmartTV, Web.

  • What is this service generally used for?
  • This service is used for collecting customer web and app data.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Resource Center, Email Support, Documentation.

  • Does this service integrate with any other apps?
  • Integrations: Aarki, Abacus, adjust, alooma, Amplitude, Bing, Branch, Braze, Datadog, Drawbridge, Facebook, Flurry, Ibotta, Indicative, Iterable, Jampp, Kahuna, Kissmetric, MailChimp, Manage, Mixpanel, Opera, Plarin, Radar, Slack, Snapchat, Twitter, + 106 more

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Training, Videos, Email Support.

  • What is this service generally used for?
  • This service is used for transforming complex data into clear and actionable insights.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Cloudera are companies within the Global 8,000, typically with annual revenues above $1B US.

  • What platforms does this service support?
  • This is a web-based platform.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • In addition to a dedicated support analyst and success manager, Looker offers a documentation library and discourse community to post questions, tutorial videos, etc.

    There is also in-app live chat where you speak to one of our technical analysts between business hours.

  • Does this service offer multi-user capability (e.g. teams)?
  • Looker offers user attributes and privacy settings to allow for permissions.

    While intended as an organization-wide solution for all of your data needs, Looker offers specific applications developed for departments or specific verticals that are a compilation best practices.

  • What are some applications this service is commonly used in tandem with?
  • Any relational database.

    Looker is also great to pair with a predictive analytics tool such as Python or R.

  • Does this service integrate with any other apps?
  • Looker connects to any relational datastore such as mySQL, Google BigQuery, Amazon Redshift, etc.

    Looker has over 44 Technology Partners and 50 Systems Integrator and Consultant partners.

  • Does this service offer an API?
  • You can use the Looker API with any programming language or application environment that can make HTTPS requests and process JSON responses.

    You can also embed Looker visualizations and explores into any website and give limited feature availability to clients, customers, or data digesters.

  • What platforms does this service support?
  • Looker supports:

    • Chrome
    • Firefox
    • Edge
    • Safari
    • Internet Explorer (version 11)

    Looker supports the current and previous major releases of Chrome, Firefox, Edge, and Safari. Each time a new version is released, we begin supporting that version and stop supporting the third most recent version.

  • What is this service generally used for?
  • Exploring and acting on data insights.

  • Who are the main user groups of this service?
  • All business and technical employees.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
317
Followers:
2.39k

Publisher:

Founded:
-
Based in:
Palo Alto
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses mParticle
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Cloudera
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Italian, Spanish, English, Japanese, Korean, French, German, Chinese
Regional Restrictions:
No restrictions.

Other:

Who uses Looker
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
Only currently available in English.
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