Moz Analytics from SaaS company Moz is an inbound marketing analytics platform that allows users to measure and improve organic traffic, keyword rankings, and visibility. Moz Analytics audits sites, tracks ranking and link metrics, and is able to show users what their competitors are up to.
Moz Analytics brings all inbound marketing data into one place with beautiful data visualizations to help users gain competitive insights and actionable recommendations for enhanced performance.
About Talu
It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.
Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.
Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.
About Intutel
Intutel is a market intelligence cloud - a suite of monitoring & analytics tools to help brands/ marketers/market research companies to analyze a brand's overall online presence or to assess an industry.
Social Media Monitoring:
audience insights: follower growth, most engaging users, influencers in your fans
post analysis: by day, hour, type of posts, optimal time,
user post analysis: response times, top posts from customers, sentiment analysis
brand strategy: timeline of popular topics
competitive benchmark: compare engagement metrics across competitors
Search Monitoring:
Intutel Search Monitoring supports keyword rank tracking for 2 major search engines Google & Bing.
Accurate Assessment - We process millions of keywords every day to present you a more accurate industry benchmark of competitors, their strategies and to spot keyword opportunities for you.
Multi-Device Support - We can track SERP results by Desktop, Tablet or Mobile device of your choice
Local SEO Tracking - We can not only track location specific search results but also extract map result positions
Structured data - Search results today are richer than just position, know what is being highlighted on your listing or of competitors as rich snippets be it reviews, offers, prices
Higher Scale - We can track thousands of keywords on your account every day at an affordable price.
Web Intelligence:
Intutel web intelligence supports tracking of brand positioning, conversations, and sentiment analysis
Engagement Metrics - Know your brand position across web, search, social markets.
Competition Benchmark - Know the industry benchmark and competitor landscape across search and social platforms.
Share of Voice - Know the audience perception and association of your brand and products.
Topic & Sentiment Analysis - Listen to the social audience with detailed sentiment analysis to create a better brand experience.
->How can Brands use Intutel
Dedicated online market research for Quick and precise ‘pulse of the market’ information
Augment traditional Monthly Reports with online insights (using a pull-based research) for brand association, positioning.
Regular health check of brands or listening to customers across
all online channels.
->How can Marketers use Intutel
Seamless monitoring and measure of digital marketing efforts using dashboards & reports.
Understand competition, the intensity of digital efforts and marketing strategies.
Listening to customers across channels, a better understanding of the industry to devise a cross-channel marketing plan.
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Marketing Automation
Multi-Account
Multi-User
Notifications
Social-Media Integration
Features
A/B Testing
Analytics
API
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Keyword Tracking
Link Tracking
Multi-Site
Multi-User
Notifications
Referral Tracking
SEO
Features
A/B Testing
Analytics
API
Conversion Tracking
Customer Management
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Inventory Tracking
Keyword Tracking
Link Tracking
Multi-User
Notifications
Project Management
SEO
Supplier Management
Summary
Measure organic traffic and keywords: Moz Analytics audits sites, tracks rankings, and monitors competitors. Useful and actionable insights are offered based on these results.
Track keyword rankings: Keyword rankings can be tracked at the national, city, and neighborhood level in 50 countries. These rankings can be compared against competitors.
Quick pulse dashboard: Find patterns in traffic. Where is it coming from and how quickly is it growing? — all from one view.
Monitor links: Find out what links are driving the most traffic to a site. Track link growth over time and compared with competitors.
Summary
Beautiful responsive design that works just as well on a phone as it does on the desktop.
Web-based app that works in all modern browsers.
Unlimited free stories during 30-day Free Trial.
Easy, free sharing of stories with anyone you choose.
Story types for social media, web traffic and campaign tracking, with more on the way.
Human-readable marketing analytics stories (reports) that provide better insights for better marketing.
Summary
Market Reach through Digital
Measure Impact of Marketing Campaigns
Competitive Intelligence
Industry Insights
Product Launches
Competition Benchmarking
Campaign Monitoring
Social Listening
Brand Association
Pricing
Starting from: $39.00/month
Credit card required: No
30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
Agency pricing/white-label in development.
Pricing
Starter-Social Analytics
$19.00
5 user(s) / month
Included in plan:
1 Brand
4 Channels
3 Competitors per Brand
Basic-Social Analytics
$49.00
15 user(s) / month
Included in plan:
3 Brands
4 Channels
3 Competitors per Brand
Professional- Social Analytics
$99.00
unlimited user(s) / month
Included in plan:
5 Brands
4 Channels
5 Competitors per Brand
Enterprise
$199.00
unlimited user(s) / month
Included in plan:
10 Brands
4 Channels
5 Competitors per Brand
Starter- Search Monitoring
$9.00
1 user(s) / month
Included in plan:
200 Keywords
Upto 20 Keyword Positions
2000 Max Hits
2 Competitors
1 Campaign
Basic- Search Monitoring
$79.00
1 user(s) / month
Included in plan:
2000 Keywords
Upto 30 Keyword Positions
20,000 Max Hits
5 Competitors
5 Campaign
Professional- Search Monitoring
$149.00
3 user(s) / month
Included in plan:
5000 Keywords
Upto 50 Keyword Positions
150,000 Max Hits
10 Competitors
20 Campaign
Enterprise- Search Monitoring
$499.00
10 user(s) / month
Included in plan:
10000 Keywords
Upto 100 Keyword Positions
1,000,000 Max Hits
Unlimited Competitors
Unlimited Campaign
FAQs
No FAQs associated with this application.
FAQs
Who are the main user groups of this service?
Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.
What is this service generally used for?
Talu provides visibility to efforts and surfaces insights for better marketing.
What platforms does this service support?
Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.
What are some applications this service is commonly used in tandem with?
It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.
Does this service integrate with any other apps?
Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.
Does this service offer an API?
Currently we do not have an open API, but this is in our product roadmap.
Does this service offer multi-user capability (e.g. teams)?
Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.
Does this service offer guides, tutorials and or customer support?
Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.
FAQs
Does this service offer multi-user capability (e.g. teams)?
Yes. For more info check our pricing packages
Does this service offer guides, tutorials and or customer support?
Yes, we provide guides, tutorials and customer support with in-app messaging, mail as well as call support
What platforms does this service support?
Windows
Mac
Linux
Web App
What is this service generally used for?
Intutel is an integrated market intelligence suite to enable better decisions in marketing. We transform brand & customer conversations into decision intelligence around owned, earned & paid media.
“Intutel Search” helps marketers accelerate growth from organic & paid search by finding the right keyword segments to target. It allows monitoring of keywords, competition benchmark and industry assessment by segments/categories.
“Intutel Social” provides deep dive analytics for a brand across social media platforms in one place.
“Intutel Intelligence” provides user perception of a product, brand or its marketing message. It extends the benefits of social intelligence for a brand to consumer chatter in the industry across the web in all formats - reviews, forums, blogs, news & search.
Who are the main user groups of this service?
Our analytics and monitoring tools are used by marketing managers at small to medium businesses. We also have few agencies who have white-labeled the product. Respective account managers use the product for their clients.
Intutel Web Intelligence is being used by market research companies and large agencies to assist their clients in brand positioning, measuring campaign success and to assess new markets before launch. The report created by them is eventually consumed by brand managers.
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