Compare Mouseflow vs Heap vs Piwik PRO Analytics Suite

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About Mouseflow

Improve lead generation, conversion rate, customer value, and marketing ROI by making confident UX optimizations informed by Mouseflow. With the website behavior analytics ecosystem at your (and your whole team's) fingertips, you can:

  • Watch actual user session recordings
  • Visualize user behavior with six types of heatmaps
  • Pinpoint your most costly user frustrations with Friction Score
  • Track, measure, and compare on-site user journeys
  • Reduce form abandonment
  • Easily get real user feedback from custom segments
  • Filter, tag, and segment to drill down for any purpose
  • Track 100% of your traffic on every page, right from the start *Look back up to a year - rich data insights without the wait

Install in minutes with dozens of leading software integrations.

About Heap

Heap is a solution developed primarily for medium and enterprise businesses that need to measure users' action on a web or mobile app. It automatically captures every customer touchpoint, like clicks, taps, swipes, and page views.

Right after installation, Heap starts gathering every user action automatically. It offers a very powerful analysis feature, that captures every visitor's interaction with the website, literally getting every clicks. This way, website and mobile apps owners get real-time data that can be used for better understanding of user flow and dropoff.

There are custom properties that can be attributed to visitors, repeated across sessions, so visitors can be tagged with email addresses, total revenue, payment plans. You can search for a specific visitor, to analyze their historical actions, and assign them to a specific tag. This way, you can measure conversion and set funnel filters.

About Piwik PRO Analytics Suite

Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability
and Accountability Act (HIPAA).

With the great platform comes great customer care. From implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach on every step of your journey.

Piwik PRO Analytics Suite

  • ANALYTICS
    Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools.

  • TAG MANAGER
    Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent, and adjust your tracking according to user privacy preferences.

  • CUSTOMER DATA PLATFORM
    See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts without compromising on privacy and security.

  • CONSENT MANAGER
    Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world.

Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Summary

  • Securely, anonymously track users on your website to see how they behave

  • Review session recordings and full-funnel replays

  • Make UX and other web optimizations confidently informed by actual users

  • Understand what users read and click (or hover, double-click, rage click)

  • Use scroll-depth and attention heatmaps to optimize content placement

  • Drive better ROI on marketing, ad, lead gen, sales, and other business development efforts

  • Capture user feedback for market research, customer support, FAQs, and more

  • Dive into UX bugs and frustrations to identify context and root causes

  • Add essential visual evidence to enable better collaboration and handoff

Summary

  • Data Capture

  • Custom User Property Assignment

  • Custom Event Tracking

  • Real-Time Insights

  • Direct Data Access

  • Event Visualizer

  • Conversion Funnel Creation

  • Retention Reporting

  • Retroactive Stats

  • User-Level Activity Streams

Summary

  • First privacy-oriented alternative to Google Analytics

  • Analyze and optimize full customer journey

  • Comply with the strictest security policies and privacy regulations in the world

  • Great analytics platform with great customer care

Pricing

Free Forever

Free
Included in plan:
  • 500 recordings / month
  • Unlimited pageviews
  • Unlimited users
  • Unlimited heatmaps
  • Unlimited events
  • 1 website
  • 1 month of storage

Starter

$29.00
$24 /month when paid annually
Included in plan:
  • 5,000 recordings / month
  • Unlimited pageviews
  • Unlimited users
  • Unlimited heatmaps
  • Unlimited events
  • 1 website
  • 3 months of storage

Growth

$99.00
$79 /month when paid annually
Included in plan:
  • 15,000 recordings / month
  • Unlimited pageviews
  • Unlimited users
  • Unlimited heatmaps
  • Unlimited events
  • 3 websites
  • 6 months of storage

Business

$199.00
$159 /month when paid annually
Included in plan:
  • 50,000 recordings / month
  • Unlimited pageviews
  • Unlimited users
  • Unlimited heatmaps
  • Unlimited events
  • 10 websites
  • 12 months of storage

Pro

$399.00
$299 /month when paid annually
Included in plan:
  • 150,000 recordings / month
  • Unlimited pageviews
  • Unlimited users
  • Unlimited heatmaps
  • Unlimited events
  • 20 websites
  • 6 months of storage
  • 12 months of storage

Pricing

Basic

Free
Included in plan:
  • Every Analysis Feature
  • 5,000 Sessions per Month
  • Email Support
  • 3 Month Data Retention

FAQs

    What is this service generally used for?
  • Understanding how users on your website behave, engage, and journey. Identifying opportunities for confident customer experience (CX) optimizations on your domain and beyond.

  • Does this service offer guides, tutorials and or customer support?
  • Yes - visit our training center or reach out to our super helpful support team.

  • Who are the main user groups of this service?
  • Marketing, analytics, UX, product, conversion rate optimization (CRO), ecommerce, and growth teams.

  • What platforms does this service support?
  • Mouseflow can be installed on your website manually or via 30+ software integrations.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes - one account can have unlimited users.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Adobe Analytics, Shopify, Hubspot, WordPress, Drupal, Unbounce, Optimizely, Zendesk, Google Tag Manager, and more.

  • Does this service offer an API?
  • Build your own integration: You get full control of your data with our powerful REST API.

  • Does this service integrate with any other apps?
  • Integrations with 30+ leading marketing, ecommerce, analytics, CMS, customer service, & tagging platforms. including Google Analytics, Adobe Analytics, Shopify, Hubspot, WordPress, Drupal, Unbounce, Optimizely, Zendesk, Google Tag Manager, and more.

FAQs

    What platforms does this service support?
  • This is a web-based software, with native iOS app offered.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of Heap are companies who find data should drive decision-making, from the smallest startups to companies like Zendesk, Macy's, and Slack.

  • What is this service generally used for?
  • Heap is a web and mobile analytics platform.

  • Does this service offer guides, tutorials and or customer support?
  • Heap offers FAQs, Knowledge Base, Online Support, Email Support, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Chartio, Clearlogin, Segment, Flamory, GitHub, Optimizely, Chameleon, Instapage.

  • Does this service offer an API?
  • There are two primary APIs for enriching user data in Heap: the identify API and the addUserProperties API.

FAQs

    No FAQs associated with this application.

Vendor Information

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Vendor Information

Founded:
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Vendor Information

Founded:
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Based in:
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Employees:
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Followers:

Other

Who uses Mouseflow
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, English, French, Spanish
Regional Restrictions:
No restrictions.

Other

Who uses Heap
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Piwik PRO Analytics Suite
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
English
Regional Restrictions:
No restrictions.
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