Compare Mixpanel vs Decibel Insight vs TrendKite

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Crozscore:

91%
what is this?
92%
62%
interest falling

Crozscore:

79%
what is this?
34%
interest rising

Crozscore:

81%
what is this?
40%
interest falling
Mixpanel screenshot view 3 more Decibel Insight screenshot view 3 more TrendKite screenshot view 4 more

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Software Description:

Decibel Insight is customer experience analytics, trusted by marketers and web analysts in more than 50 countries worldwide.

Its advanced session replay, heatmap and form analytics software perfectly complements traditional web analytics, exposing the behaviour behind website metrics and making it easy to see how to boost overall performance.

Forensically examine what your visitors see, where they scroll, what they click and why they convert; understand what to do next to improve user experience and smooth the conversion journey. Fast, reliable, and totally secure, Decibel Insight is the smart choice for customer experience analytics.

Software Description:

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Features:

  • Data Visualization
  • Scheduling

Features:

  • Analytics
  • Data Visualization

Features:

  • Analytics
  • Scheduling
  • Google Apps Integration
  • Dashboard
  • Notifications
  • Data Visualization
  • External Integrations

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Summary:

  • Conversion Funnels

  • Visitor Session Replay

  • Dynamic Heatmaps

  • Form Analytics

  • Advanced Segmentation

  • Error Reporting

Summary:

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
28k
Followers:
19.6k

Publisher:

Founded:
-
Based in:
Boston
Employees:
51-200
Likes:
140
Followers:
3.2k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
9.53k
Followers:
3.05k

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Decibel Insight
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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