Compare Mixpanel vs Siteimprove vs KISSmetrics

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Crozscore:

87%
what is this?
84%
61%
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Crozscore:

84%
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78%
48%
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Crozscore:

88%
what is this?
85%
62%
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Mixpanel screenshot view 3 more Siteimprove screenshot view 5 more KISSmetrics screenshot view 3 more

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Software Description:

Siteimprove offers digital analytics and intelligent automation to businesses and public organizations which want to control their growing digital presence. It crawls websites for any kind of spelling or SEO errors, as well as for broken links, giving users deep insights into their web performance.

This platform resolves time-consuming issues and tasks, so users can concentrate on their core responsibilities such as content optimization, design, and digital metrics. Siteimprove also features in-page analytics, including behavior maps and audience feedback.

Digital marketers are now able to measure what matters most to them, they can fine-tune the path to conversion, master how their audience think, and get real-time inputs from visitors. There are also behavior maps, that provide visual presentations of how audience associate with the site content. Behavior Maps are visual presentations of each action taken on a given page of the website.

Software Description:

KISSmetrics is a web and mobile analytics platforms that allows users to track, analyze and optimize their digital marketing performance. KISSmetrics connects all data to one person by giving an overview of the entire customer journey.

While Google Analytics tells you what’s happening on your site or app, KISSmetrics tell you who’s doing it. With KISSmetrics you can discover where your best customers are coming from, learn how to improve your site, and maximize your conversions.

Over 1500 companies use KISSmetrics to increase their marketing ROI.

Features:

  • Data Visualization
  • Scheduling

Features:

  • Data Import
  • Data Visualization
  • External Integrations
  • Audience Targeting
  • API
  • Data Export
  • Dashboard
  • Analytics
  • SEO
  • Notifications

Features:

  • A/B Testing
  • Timesheets

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Summary:

  • Time On Site Tracking

  • Site Search Tracking

  • Pageview Tracking

  • Multiple Site Management

  • Event-based notifications

  • Uptime Reporting

  • Availability Testing

  • Goal Tracking

  • User Interaction Tracking

  • Roles Management

Summary:

  • A/B test reports: Conduct A/B tests to optimize your site, app and overall impact.

  • Funnel reports: Receive funnel reports to see where users are getting stuck.

  • Cohorts: Take advantage of KISSmetric’s cohorts feature that helps you understand how behaviour changes over time.

  • Trusted by more than 1600 companies: Over 1600 companies use KISSmetrics to increase their marketing ROI.

Subscription

$79.00
1 user(s) / month
Included in plan:
  • Content Suite
  • Analytics Suite

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service integrate with any other apps?
  • It integrates with Wordpress, Magento, Drupal, Sitecore.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community Support, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Who are the main user groups of this service?
  • Main users of Siteimprove are marketing & communications teams in SMEs and large enterprises.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is generally used as a website monitoring platform.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with CMS platforms.

  • Does this service offer an API?
  • Yes, it offers REST API.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
28.1k
Followers:
19.4k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
2008
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Siteimprove
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, French, Danish, Swedish, Spanish, Italian, German
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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