Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.
Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.
Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.
About KISSmetrics
KISSmetrics is a web and mobile analytics platforms that allows users to track, analyze and optimize their digital marketing performance. KISSmetrics connects all data to one person by giving an overview of the entire customer journey.
While Google Analytics tells you what’s happening on your site or app, KISSmetrics tell you who’s doing it. With KISSmetrics you can discover where your best customers are coming from, learn how to improve your site, and maximize your conversions.
Over 1500 companies use KISSmetrics to increase their marketing ROI.
Features
A/B Testing
Analytics
API
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Keyword Tracking
Link Tracking
Multi-Site
Multi-User
Notifications
Referral Tracking
SEO
Features
A/B Testing
Analytics
API
Big Data
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Multi-User
Notifications
Referral Tracking
SEO
Summary
Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.
Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.
Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.
Online help, tutorials and support: Gain advice from experts to get data-driven quickly.
Summary
A/B test reports: Conduct A/B tests to optimize your site, app and overall impact.
Funnel reports: Receive funnel reports to see where users are getting stuck.
Cohorts: Take advantage of KISSmetric’s cohorts feature that helps you understand how behaviour changes over time.
Trusted by more than 1600 companies: Over 1600 companies use KISSmetrics to increase their marketing ROI.
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