Compare Mixpanel vs Heap vs IP2Location

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Crozscore:

87%
what is this?
84%
62%
interest falling

Crozscore:

85%
what is this?
55%
no significant changes

Crozscore:

91%
what is this?
90%
51%
no significant changes
Mixpanel screenshot view 3 more Heap screenshot view 5 more IP2Location screenshot

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Software Description:

Heap is a solution developed primarily for medium and enterprise businesses that need to measure users' action on a web or mobile app. It automatically captures every customer touchpoint, like clicks, taps, swipes, and page views.

Right after installation, Heap starts gathering every user action automatically. It offers a very powerful analysis feature, that captures every visitor's interaction with the website, literally getting every clicks. This way, website and mobile apps owners get real-time data that can be used for better understanding of user flow and dropoff.

There are custom properties that can be attributed to visitors, repeated across sessions, so visitors can be tagged with email addresses, total revenue, payment plans. You can search for a specific visitor, to analyze their historical actions, and assign them to a specific tag. This way, you can measure conversion and set funnel filters.

Software Description:

IP2Location is a IP intelligence solution to help you to identify visitor's geographical location such as country, region, city, latitude & longitude of city, ZIP code, time zone, connection speed, ISP, domain name, IDD country code, area code, weather station code and name, mobile carrier, elevation and usage type information. You can use IP2Location for content personalization, ad targeting, traffic analysis, digital rights management, and more. The solution is available as a database, programming API and hosted solution.

Features:

  • Data Visualization
  • Scheduling

Features:

  • API
  • Keyword Tracking
  • Dashboard
  • Conversion Tracking
  • External Integrations
  • Data Visualization
  • Analytics

Features:

  • Audience Targeting
  • SEO
  • External Integrations
  • Multi-Site
  • Analytics
  • Data Import
  • API

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Summary:

  • Data Capture

  • Custom User Property Assignment

  • Custom Event Tracking

  • Real-Time Insights

  • Direct Data Access

  • Event Visualizer

  • Conversion Funnel Creation

  • Retention Reporting

  • Retroactive Stats

  • User-Level Activity Streams

Summary:

    No key features associated with this application.

Basic

Free
Included in plan:
  • Every Analysis Feature
  • 5,000 Sessions per Month
  • Email Support
  • 3 Month Data Retention

DB1

$49.00
1 user(s) / year
Included in plan:
  • Translate IP address to country

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • This is a web-based software, with native iOS app offered.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of Heap are companies who find data should drive decision-making, from the smallest startups to companies like Zendesk, Macy's, and Slack.

  • What is this service generally used for?
  • Heap is a web and mobile analytics platform.

  • Does this service offer guides, tutorials and or customer support?
  • Heap offers FAQs, Knowledge Base, Online Support, Email Support, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Chartio, Clearlogin, Segment, Flamory, GitHub, Optimizely, Chameleon, Instapage.

  • Does this service offer an API?
  • There are two primary APIs for enriching user data in Heap: the identify API and the addUserProperties API.

FAQs:

    Who are the main user groups of this service?
    • Web Developers
    • Software Programmers
    • Big Data Analysts
    • Data Scientists
    • Business Owners
  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, we provide Site License for corporate usage.

  • What is this service generally used for?
    • Display native language and currency
    • Redirect web pages based on visitor’s location
    • Digital rights management (DRM)
    • Detect and prevent password sharing or abuse of service
    • Detect and reduce credit card fraud
    • Web traffics analysis
    • Auto-selection of country on forms
    • Compliance with export control and sanctions
    • Geo targeting for increased sales and click-through
    • Spam filtering by location
  • What platforms does this service support?
  • Service available in database or web service. Therefore, IP2Location can be used by desktops, servers, mobile, IoT and others.

  • Does this service offer an API?
  • Yes, we provide API services.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we provide comprehensive sample codes, tutorials and FAQs in the product pages.

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
3.1k

Publisher:

Founded:
-
Based in:
-
Employees:
11-50
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Heap
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses IP2Location
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
English
Regional Restrictions:
No restrictions.
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